Ivan Žagar

Experience

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  SMATSA

  Dec 2006 - Jul 2009

  Air traffic controller assistant

  - Managing air traffic in order to ensure a safe, orderly and expeditious flow of aircrafts - Work under pressure - Team work- Gaining knowledge and experience in the field of air transport

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  Serbian Private Equity Association

  Mar 2014 - Sept 2014

  Executive Assistant

  Responsibilities: - Organization and coordination of the Board of Directors meetings - Event management- Newsletter content- SPEA site administrator

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  Frikom doo

  Sept 2014 - Sept 2017

  - Portfolio management - Leading and mentoring a team of 5: 2 Product managers (impulse and take home category) and 3 Junior Brand managers- Maintaining the position of a market leader through constant innovation and growth mindset - Finding new opportunities and occasions for products consumption, as well as new channels for the ice cream category – fighting the winter season with special offers/limited edition products - Creation of strategies and tactics for brand growth and development - Integrated and consistent communication of brands 360° (ATL/Digital, BTL)- Defining and alocating marketing budget and optimization of marketing costs - Working with multiple creative agencies on brand image and tactical campaigns and prize games/loyalty programs - Working with media planning/buying agencies on executing and monitoring campaigns Show less - Defining the whole portfolio of ice cream category – prioritising based on brands and markets importance as well as contribution to revenue and profits of the business (positive cannibalization as first principle for NPD) - Leading the inovation team for NPDs - ice cream - Strategic planing and pipeline of new products for the next 2 years- Planing, resource allocation, budgeting, timelines and following execution of every project in the category, with evaluation of projects- Making decisions about product launches based od targeted profitability, category potential and actual COGS- Managing risks and changes during project timeline - Managing stakeholders - Defining and following the sales plan for the impulse ice cream - Trends watch and insights mining - Concept/product tests with research agencies- Making business cases (commercial part) for CAPEX- Competiton monitoring - Defining shelf/fridge spaces and positions of all SKUs – PPL for all formats - Project documentation Show less

  • Brand Manager - Impulse Ice Cream

    Aug 2016 - Sept 2017

  • Product Manager - Impulse Ice cream

    Jan 2016 - Aug 2016

  • Junior Brand Manager

    Sept 2014 - Jan 2016
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  Jaffa Crvenka

  Oct 2017 - Jan 2025

  - Growth and development of loved and heritage brand Munchmallow – in Adriatic cluster, in EU markets cluster and in UK and Ireland market through diversification strategy (new products for new markets) - Managing the soft biscuits portfolio of Jaffa Crvenka company on United Kingdom nad Irish market - Marketing strategy - NPD launches – leading the project team and working closely with R&D and production dept on breakthrough innovations - Pipeline of NPDs – next 3 years with detailed planning and budgeting of brand activities- Price positioning of all SKU in the portfolio with targeted profitability margins – prices, COGS, complete P&L - Multiple big CAPEX on Munchmallow line (commercial explanation and arguments for BC, as well as investment capitalization) – packaging automatization (robots), new coating machine, new Munchmallow kitchen - Working with creative team on many creative, ambitious and award winning campaigns which are raising the bar in creative industry of the Adria region - Monitoring competiton and ˝playing a game of chess˝ - Leading a team and mentoring Brand manager - Reporting to stakeholders (monthly, quarterly, yearly)- Evaluating all activities - Field visits and field reports – working closely with Sales, Trade team and Distributors- Work on the development of new, fun and bold snacks brand MR NUTZ, based on peanut butter – sweet and salty pretzels. Originaly developed for Western Europe market through intensive cooperation with London agency OCEAN branding – finding insights, spaces and market nishes and positioning and branding, and than testing of the product on TG (Gen Z, Alpha), prior to launch Show less

  • Senior Brand Manager - Munchmallow

    Dec 2019 - Jan 2025

  • Brand Manager - Munchmallow

    Oct 2017 - Dec 2019
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  Carlsberg Group

  Jan 2025 - now

  International Brands Manager