Reetu Meena

Experience

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  Intelenet Global Services

  Sept 2015 - Dec 2016

  Analyst

  GIS Analyst, associated with Intelenet for client Google • Working as a key player in the team according to the business requirements• Working on Google internal tool to map the world.• Logging the bugs under buganizer. (Google bug tracking tool).• Verifying the websites and applications which are embedded with the maps and E-mailing the developers accordingly.• Achieving day to day targets along with the best quality• Proactive member of the team, providing suggestions for the development of business• Mentoring the team in the absence of Lead for improving business needs Involved in daily and weekly status meetings with managers Show less

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  HCLTech

  Dec 2016 - Jan 2020

  Senior Team Lead: Ad operation

  Ad operations specialist, associated with HCL for client Google• Specialized in Advance add-on for DFP along with AdSense.• Worked on Programmatic guaranteed ads and in-depth working knowledge of Google's Programmatic offerings and optimization of bidding strategies.• An advanced video, YouTube cross-sell and DFP API SME- Trained on Advanced add-ons.• Resolve complex technical concepts related to Ad serving, Tagging, Discrepancies/Reports, RichMedia, Video, Mobile ad serving, User login, Impressions/clicks tracking, Third-party/Custom tagging, UI related problems etc.• Providing sample implementations to the clients for them to better understand the product and utilization purposes.• Generation of macros for the required creatives.• Have complete knowledge of all aspects of DFP -Ad selection process, Server logic, designing custom creative template, Audience, Activity, Passback. Also, have worked with Audience vendors such as BlueKai, Exelate.• Working with cross-functional teams including General Support, Escalation Management, Sales and Engineering to ensure timely and high-impact results for publishers.• Serve as point of contact for projects led by our escalation management team to improve.• Upload and test banner ads, video ads, and third-party tags to ensure that they meet specification and policy requirements. Specialized in GPT and DFP Premium.• Analysing GPT tags & page source using various tools and optimize the HTML code & JavaScript function calls.• Troubleshoot and resolve complex DoubleClick for Publishers (DFP) issues for Revenue-generation for publishers, advertiser and agency clients.• Experience of using various tools such as Charles, Google publisher tools, Debug console, Chrome Dev Tools, etc.• Proficient knowledge of IAB standards. Show less

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  Confidential

  Mar 2020 - Feb 2021

  Programmatic Buying & Ad Implementor

  Managing and ownership of all aspects related to Ad Ops of Premium Tier 1 Publishers with monthly traffic starting with 50 M and upto 700M pageviews• Creating and pitching optimum ad map change suggestions (Slot size, positions, ad formats: Native, IBV, etc.) over publisher's existing setup, that would result higher yield.• Setting up/configuring Header bidding (scripts, Prebid Bidder adapters, placement IDs procurement/approvals, etc) and corresponding Ad manager Orders/line items/kvp's hierarchy.• Creating Ad Exchange pricing rules and setting optimal floors based on historical bid landscape data and daily optimisation of floor prices.• Setting up and optimising dynamic floor prices tech using machine learning algorithms.• Troubleshoot and resolve any implementation/tech issues or styling conflicts on live pages using various tools (Charles, Fiddler, Google ad console, CDT, etc)• Identify potential sources/strategies (Bid caching, slot refreshes, non standard ad types, etc) to improve page RPM's and CPM's on daily basis.• Onboarding and negotiating (Rates, revenue share, payout schedules, etc.) direct demand deals with Ad networks & Agencies.• Carrying out periodic multivariate testing of various bidders on the Header Bidding stack.• Identifying best performing auction timeout thresholds.• Periodic bid scaling to reduce discrepancy and setting up frequency caps accordingly.• Take lead on weekly/monthly performance calls with the clients.• Create visual charts/pivots and performance benchmarks on status update calls with clients/publishers.• Create waterfall hierarchy in Ad server for video inventory by testing best performing demands and ad formats (VAST, VPAID, Direct Hosted, etc).• Analysing Analytics data with Ad server data to optimize ad formats/positions based on user behaviour and demographics.• Create detailed breakdown of revenue numbers for client's ease of Invoicing and internal reviews. Show less

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  PubMatic

  Mar 2021 - now

  Customer Success Operations Manager

  - Manage account set up and maintain accounts on the PubMatic system.- Ensure on-time execution of technical integrations and deliver service excellence during implementation.- Work with internal teams, including sales, marketing, business development, product management, and engineering to deliver customized implementation plans to select clients.- Keeping multiple support systems updated (e.g. Salesforce, JIRA, etc).- Actively respond to escalations for both Publisher and Demand clients relating to integration issues, discrepancies, Brand Safety, etc.- Generate and interpret reporting that will yield competitive insights for our clients.- Work closely with internal and external customers to ensure higher returns for the end customers. Show less