Michelle Parks

Experience

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  MAINT S.A.

  May 2005 - Oct 2007

  Marketing Assistant

  .Coordination of promotional events of new solutions, as well as results monitoring.Updating of the general catalog of products and advertising material.Web Page Administration

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  L&G Joyas Exclusivas

  Jan 2008 - Nov 2009

  Marketing Coordinator

  .Promotion and Advertising Strategies.Database update..Design of advertising material.Call Center Management

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  CONECEL

  Dec 2009 - May 2010

  Mobile phone product analyst

  .Continuous study of the market by segment.. Analysis and development of new products by segment..Coordination and development of strategic and conceptual briefs with the agency for the implementation of advertising campaigns..Analysis of income reports for each market segment..Continuous study of the competition, actions and repercussions on the market share of the product..Direction of actions and processes in cases of risk..Control and distribution of promotional material. Show less

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  LG Electronics

  Sept 2010 - May 2011

  Appliances trade marketing coordinator

  Coordination and supervision of promoter team in commercial houses..Administration of the LG Premium installation program.Development of communication campaigns with internal creative team.Negotiation of the location of brand furniture in retails.Distribution of advertising material in retails nationwide.Appliances budget management

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  CREDICOSA –TVCOM

  Apr 2011 - Jan 2012

  Commercial Chief

  .Strategic business planning and development of total sales projection, by product and store.Credit negotiations with banking institutions to reduce fees and spaces in the institution's journal..Website administration.Competition study (prices, product and commercial proposal).Product purchase management.Coordination of advertising material with design agency

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  Claro Ecuador

  Jan 2012 - Sept 2022

  Annual projection of products, packages with Tv, internet and phone services.Development of targeting sales and credit analysis improvements and monitoring of collection processes.Design and implementation of incentives for sales department.Coordination of marketing material and Trade actions with mass sale advisors and service centers..Competition study (prices, product and commercial proposal).Analysis and proposal of improvements in channel grid..Development of retention campaigns..Proposal and development of banking campaigns..Strategies to increase ARPU..Coordination of training campaigns for television product and content by sales force. Show less

  • Corporate and small business product Analyst

    May 2019 - Sept 2022

  • TV Product Analist

    Jan 2012 - May 2019