Mackenzie Wong

Experience

• 

  DR TERRY TSANG OPTOMETRY

  Jun 2020 - Jun 2021

  Assistant
• 

  Rotman Commerce Arts Group

  Sept 2021 - Aug 2023

  Worked with a team of three committee members and two committee directors where we planned club events for 20-100 students both within Rotman Commerce and for the greater UofT student body. Increased event attendance by 67% over the past year.

  • Director of Events

    Apr 2023 - Aug 2023

  • Events Committee

    Mar 2022 - Apr 2023

  • Intern

    Sept 2021 - Apr 2022
• 

  University of Toronto Varsity Blues

  Sept 2021 - Apr 2025

  Lead a team of 30+ athletes through football, basketball, and competition seasons, ensuring seamless organization and execution of practices, performances, and leadership initiatives. Oversee team operations, delegate responsibilities, and manage interpersonal relationships while maintaining clear communication with Varsity management.

  • Pom Team Captain

    Apr 2023 - Apr 2025

  • Pom Team Member

    Sept 2021 - Apr 2025
• 

  Rotman Commerce Entertainment & Media

  Mar 2022 - Apr 2023

  Media Representative

  Collaborated with a team of five commitee members and one director in order to produce a monthly newsletter, post three TikToks each week on a bi-daily schedule, and create content to increase event participation from Rotman Commerce students.

• 

  DR TERRY TSANG OPTOMETRY

  May 2022 - Aug 2022

  Intern
• 

  TrustCard

  May 2023 - Dec 2024

  Marketing Intern

  Collaborated with an external marketing team to refine brand identity, acting as a liaison between the CEO and marketing specialists. Played a key role in designing the credit card, packaging, and website while curating and posting business updates, market trend analyses, and blog content on LinkedIn. Gained valuable insights into startup operations by observing stakeholder and investor meetings.

• 

  DR TERRY TSANG OPTOMETRY

  May 2023 - Aug 2023

  Marketing Intern
• 

  DR TERRY TSANG OPTOMETRY

  May 2024 - Oct 2024

  Social Media Marketing Manager
• 

  University of Toronto - Rotman School of Management

  Oct 2024 - Mar 2025

  Marketing and Operations Assistant

  Develop marketing materials and support event outreach for Master’s students using Canva, PowerPoint, and Excel. Assist with student registration and logistical execution for career events, including the Career Talks Series and Industry Connections Series. Actively contribute to corporate relations team meetings, ensuring smooth event operations and engagement.

• 

  OncoSwab

  Dec 2024 - Apr 2025

  Digital Marketing Intern

  Executed LinkedIn social media marketing strategies to increase engagement, growing followers by 43% in two months. Developed infographics on lung cancer awareness and edited video content using CapCut and Quso.ai. Leveraged LinkedIn analytics to determine brand strategy, leading to a rebrand of the investor pitch deck which the co-founders have used in the process of securing funding.

• 

  CC Collective

  Jan 2025 - now

  Digital Marketing Intern

  Managed and updated the company’s website on Webflow, copywriting and optimizing blog content. Spearheaded Instagram social media efforts, doubling the follower count in just one month through engaging and strategic content creation.