
Steve Heindl
Public Relations

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About me
Instructional Designer and Owner at Verse Learning
Education

San Francisco State University
2009 - 2010M.Ed. Instructional Technology
University of Central Florida
-Bachelor's degree Public Relations/Advertising
Experience

American Red Cross
Apr 1996 - Jul 1997Public RelationsInformed the public of Red Cross services and special events through radio, print, and television. This included writing press releases, newsletter articles, public service announcements, and calling media during times of disaster. Also, organized and solicited sponsorship for special events.Resulted in increased awareness of Red Cross events and services

STA Travel
Aug 1997 - Sept 1999Travel Consultant
Travel Zone
Oct 1999 - Feb 2002Corporate Accounts SupervisorCoordinated travel arrangements for San Francisco International Film Festival 1999-2003. Other corporate clients included Monster Cable, Great Place to Work, Silicon Genetics, AI Architecture, and the San Francisco Butoh Festival. Resulted in promotion to corporate accounts manager.

Airtreks.com
Jan 2004 - Dec 2008Training CoordinatorIdentified weaknesses in the Airtreks new employee training program and completely redesigned it to include more hands-on experience, subject matter experts, tests, and accountability. Resulted in shortening the ramp up time of new employees by two months and a promotion to Training CoordinatorConducted thorough performance analysis of employee actual behavior vs. desired behavior and identified gaps between the two. Made recommendations to management on ideas to bridge the gaps and delivered training presentations when applicable. Resulted in one of the most highly trained and competent work staff in the industry. Other duties included:Answered all product inquiries from customers and agents.Solved customer problems by working with vendors and using product expertise. Led meetings for junior staff and participated in manager meetings. Learned all new computer, software, contract, procedural updates and communicated to employees Show less

Intrax Cultural Exchange
Jan 2010 - Jun 2010Instructional Designer•Created engaging e-learning modules to support host families of international educational/cultural exchange programs. Utilized instructional design principles to prioritize audience needs, define instructional goals, and design e-learning strategy.•Created a web 2.0 community of practice for employees and clients to share information, collaborate and grow a knowledge network. Site included: blog feeder, wiki, discussion forums, instructional videos and other collaborative tools. Resulted in launch of on-line course using a real-world simulation where families made choices about how to respond to host family challenges,. Client reviews indicated the training was a valuable tool in increasing customer support and improving family/student communication. Show less

UCSF
Jan 2010 - Jul 2011Instructional Designer•Conduct instructional design analyses: identifying and prioritizing audience needs, performance gaps, and instructional objectives for multiple clients at the University of California San Francisco (2,500+campus staff employees). •Designed and developed mandatory Regulatory & Ethical Treatment of Animal e-course required for anyone conducting animal research at UCSF. Included working with SME’s to draft objectives, content, and assessments. Used instructional video to assist with learner engagement and understanding. •Domain Administrator for campus wide Sum Total Learning Management System. Built on-line help knowledge base for learners, administrators and instructors. Established the use of on-line design standards and tested 3rd party courses for usability.Resulted in a more effective and efficient on-line learning space for UCSF staff, students and faculty. Nearly 1,000 uses of the online LMS help tool in first 6 months. Online courses received strong positive feedback for incorporating adult learning principles and engagement across learning styles. Show less

University of California
Jul 2011 - Jun 2016Provide professional support for the creation, development and implementation of system-wide training modules and programs for managers and staff that support the Talent Management and Staff Development's system-wide mission and objectives.Serves as a functional expert in the field of staff development and training; regularly takes the lead on Talent Management, L & D projects, and Talent Acquisition Training programs that are diverse and complex in scope where analysis of data and situations requires evaluation of many factors and implications with broad impact to the organization.Provide best practice consultation in area of expertise; manage programs and projects that include formulating strategies and administering policies, processes, and resources. Show less
Systemwide Learning and Development Specialist
Jun 2014 - Jun 2016Sr. Producer Director - Instructional Design
Jul 2011 - Jun 2014

Verse Learning
Jun 2016 - nowLead Instructional Designer and OwnerWe create digital learning that merges elegant visual and instructional design. In other words, we put the learner at the center of our verse. Most learners question how learning material is relevant to their job or life. They expect choices, demand realistic scenarios and have little patience for boring information dumps. We enjoy the challenge of finding ways to make online learning engaging and useful. Let us show you what we can do for your business or project. www.verselearning.com Show less
Licenses & Certifications
- View certificate

Infographics Fundamentals
Lynda.comJul 2016
Honors & Awards
- Awarded to Steve HeindlGold Medal Winner Association for Communication Excellence Jun 2014 Gold winner in the Distance Education Category. Entry was the distance learning portal and online tutorial created for UC Berkeley academic, Richard Standiford. This project's primary goal was to increase California land covered by a professional management plan. ucanr.edu/sites/forest_learning
Languages
- enEnglish
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