Venice Warner

Experience

• 

  Vacations & Travel Magazine

  May 2017 - Jun 2018

  Digital Content Assistant

  - Wrote SEO-optimised website blogs about the best places to travel, new hotels, and the latest tourism news.- Posted on Facebook and Instagram accounts to increase followers and engagement.

• 

  Davidson Communications

  Jun 2018 - Sept 2020

  Clients included The Rees Hotel Queenstown and the official tourism companies of Idaho, Montana, North Dakota, South Dakota, Wyoming, and Colorado.- Developed and executed marketing plans across eDM, website, search and social advertising, PR, and print.- Built strong relationships with stakeholders through regular meetings and reports.- Utilised data-driven decision-making to optimise campaigns and increase ROI. - Crafted compelling media releases, eDMs, and advertorials to grow brand visibility.- Enhanced client websites by creating SEO-optimised webpages and blogs.- Managed social and search advertising campaigns to drive targeted audience engagement and conversions.- Coordinated influencer and media trips for impactful brand collaborations.

  • Account Executive

    Jan 2020 - Sept 2020

  • Public Relations Coordinator

    Jun 2018 - Jan 2020
• 

  SueMacMedia

  Oct 2018 - Sept 2020

  Publicity Coordinator

  Clients included Major Events Gold Coast (e.g. Blues on Broadbeach and Groundwater Country Music Festival).- Coordinated pre-event publicity by writing media releases and arranging interviews.- Organised on-ground publicity, communicating with event organisers, artists and media to maximise coverage.- Managed media coverage reports to effectively assess the success of each event.

• 

  Seven Network

  Sept 2019 - Nov 2019

  Journalism Intern

  - Conducted engaging on-camera interviews with diverse talents for television and social media platforms.- Facilitated dynamic Vox Pops, tapping into community sentiments and perspectives.- Summarised complex court hearings, distilling legal proceedings into concise and accessible summaries.

• 

  Flexischools

  Sept 2020 - Nov 2023

  - Undertook market research to develop compelling B2B and B2C marketing strategies.- Delivered clear briefs, project plans, and feedback to team members and agencies to foster collaboration and seamless campaign implementation.- Oversaw the end-to-end execution of awareness and lead generation campaigns across website, SEO, SEM, SMM, content, and events.- Orchestrated CRM campaigns across email and app to ensure seamless onboarding, increased utilisation, and improved retention.- Leveraged data-driven insights to optimise performance, adjust budgets, and increase ROI. Show less - Led the marketing strategy and execution for the launch of FLX Prepaid MasterCard and Savings App for Kids, resulting in significant brand awareness and sign-ups.- Created CRM campaigns via email and app to effectively cross-sell products.- Secured a partnership with Sony Pictures to create a Spider-Man FLX card design, resulting in increased website traffic and signups.- Sold, managed and executed partner advertising campaigns for 30+ companies including Microsoft, Network 10, and HelloFresh.- Produced content for blogs, case studies, events, trade publications, webinars, and socials. Show less - Revamped website with a new navigation bar, improved UX, and SEO-optimised webpages and blogs.- Managed paid digital marketing campaigns across social, search and display to drive awareness, retarget customers, and increase conversions.- Assumed end-to-end responsibility for the design and implementation of digital content across all owned channels including email, social media, app, and website.- Managed a database of 2M+ customers and created segments based on demographics, behaviour, and engagement level to allow for personalised customer lifecycle campaigns. Show less

  • Head of Digital Marketing

    Oct 2022 - Nov 2023

  • Digital Marketing Manager

    Mar 2022 - Oct 2022

  • Digital Marketing Specialist

    Sept 2020 - Mar 2022
• 

  Spacetalk

  Jan 2024 - Mar 2024

  Digital Product Marketing Manager

  - Conducted market research to create a marketing plan.- Set up CRM campaigns across email and app to existing customers to increase app usage.- Designed webpage wireframes with SEO-optimised copy.- Fostered cross-functional collaboration via Asana plans.

• 

  Wisr

  May 2024 - now

  Marketing Manager