Valerio Mignogna

Experience

• 

  IBM

  Apr 2003 - Sept 2003

  Stage

  Web-marketing activities for the 9 account web site; monthly newsletter; promotions and merchandising activities drive-to-web to increase the web traffic (result: +35% in the last two months); sell-out analysis.

• 

  TradeLab

  Mar 2005 - May 2008

  Consultant

  Market analysis and marketing consulting for the following business industries: away from home, publishing, pharmaceutical, tourism and public.

• 

  Esprinet

  May 2008 - Dec 2014

  • Brand Manager IBM

    Jan 2010 - Dec 2014

  • Brand Manager Cisco

    May 2008 - Dec 2009
• 

  V-Valley the value of Esprinet

  Jan 2015 - Sept 2015

  Brand Manager IBM & Lenovo

  • Management of promotions and advertising;• Marketing planning;• Economic management of the product (analysis of profitability);• Brand and market analysis, positioning analysis toward the competition and pricing;• Definition and implementation of business strategy for the web channel and for the traditional channels of sales;• Building and maintaining the relationship with the vendor and the main customers;• Collaboration with other business functions (pre-sales, sales, buyers, bid office, warehouse, etc);• Focus to reach the objectives defined by Sales & Marketing Managers: revenue, margin, quantity and quality of stock. Show less

• 

  Tech Data

  Oct 2015 - Oct 2022

  • BU Manager HP Enterprise

    Nov 2021 - Oct 2022

  • Business Unit Manager IBM & Lenovo

    Mar 2018 - Nov 2021

  • Senior Brand Manager IBM STG, GTS & SWG

    Oct 2015 - Nov 2021
• 

  TD SYNNEX

  Oct 2022 - now

  BU Manager HP Enterprise