Amanda C.

Experience

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  British Film Festival

  Apr 2009 - May 2009

  Intern
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  Exacta Media, Inc.

  May 2011 - Apr 2012

  Digital Assistant
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  Network Capital Funding Corporation

  May 2012 - Dec 2012

  Media Buyer
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  InterCommunications Inc. Imaging Places

  May 2013 - Nov 2014

  Account Coordinator / Analyst

  -Direct and facilitate reports utilizing CRM data to reveal influential prospect and buyer demographic and psycho-graphic data positively shifting marketing and advertising efforts-Initiate and develop reports from multiple sources of data, including media schedules, website traffic and Google Analytics, to correlate traffic, sales and media placements for multiple clients-Maintain status and direction on multiple client's print and digital projects from the beginning to end with strong attention to detail and understanding of cross-functional work flow-Work directly with clients and assist Account Managers with work order forms for design and production of projects, draft SOWs for current clients and new business proposals, PR copy editing and revisions, media planning and placement, create project schedules in Microsoft Project and manage budget allocation-Manage and ensure quality control of agency accounting, client billing, receptionist training, time management of creative artists and workflow documents-Pull and investigate billing worksheets to effectively create and manage client and internal budgets on all agency clients (10+ clients per billing cycle) Show less

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  Digilant

  Dec 2014 - May 2016

  Campaign Manager / Ad Ops Associate

  - Created and strategized programmatic proposals based on objectives, target markets and creative assets; provide client with pricing and strategy for branding and direct response campaigns-Trafficked (ad serve), set up, manage and optimize campaigns (Display, Mobile, Tablet, Pre-roll) from set-up in Digilant’s proprietary platform to campaign completion based on client’s performance KPIs (CTR, CPC, CR, LPV, Site Traffic, Viewability, VCR, etc.)- Analyzed data to increase performance, pinpoint anomalies and problem solve to troubleshoot issues- Created and nurtured relationships with multiple clients to create trusting and mindful partnerships through effective communication, solid campaign performance, quick turn-around and response times and education of digital technology and industry trends- Acted as Account Manager by providing clients with any account/campaign needs and develop campaign marketing reports to showcase performance, trends and demographics Show less

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  Carat USA

  May 2016 - Aug 2018

  - Managed all programmatic spend for adidas US including strategy, planning, execution, optimization and reporting in multiple DSPs- Established all planning, investment and execution strategy for programmatic including tactical recommendations, publisher inventory projects and activation protocol- Consulted and provided POVs for US and/or global programmatic buying including strategic and tactical approaches, areas of opportunity, inventory solutions (open exchange and PMP) and partner integrations- Oversaw technical activations such as on-boarding new data or verification partners including Krux DMP and Moat across programmatic and direct buys- Worked closely with direct planning and e-commerce teams for DMP strategy and applications which include data test design execution, segment build and analysis Show less

  • Supervisor, Programmatic Media

    Mar 2017 - Aug 2018

  • Manager, Programmatic Media

    May 2016 - Feb 2017
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  MediaCom

  Aug 2018 - Jan 2020

  Associate Director, Programmatic Media

  - Led programmatic efforts and managed four-person trading team for adidas brand and e-commerce- Forged strong relationship with adidas to the extent that adidas asked me to be the first hire on the account when it was transitioned from Carat to MediaCom- Drove programmatic adoption through agency and client education- Advanced programmatic thought leadership through branding/acquisition/retention consultation, testing road map and data strategy

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  RPA

  Jan 2020 - Aug 2020

  Associate Director, Programmatic Media

  - Led programmatic efforts and client management for Honda and Acura (Tier 1)- Managed and mentored six-person team on advanced planning and trading techniques to drive results- Drove transformation towards programmatic excellence by identifying areas of opportunity and improving process, planning, and campaign management

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  TripleLift

  Aug 2020 - May 2022

  - Led strategy and execution for large scale Demand Org projects to level up client deliverables, including reporting/QBR and RFP Deck revamps (increasing sales wins 12% QoQ) - Managed multiple cross-functional workflows (marketing, product, sales, etc.) for internal and external materials from concept to go-to-market - Owned centralized Agency Holding company partnerships, RFIs and internal wikis/analytics dashboards - Managed five client service team members for West and APAC regions - Identified and solved internal/external needs to drive product adoption, process efficiencies and regional revenue achievement alongside partner management and sales teams

  • Associate Director, Large Customer Success

    Jun 2021 - May 2022

  • Associate Director, Partner Management, West/APAC

    Aug 2020 - Jul 2021
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  Amazon

  Jun 2022 - Jun 2023

  Marketing, Programmatic Media @ Prime Video

  - Spearheaded vision, training and execution of programmatic in-housing within Prime Video’s 7 person social team, primarily focused on DV360/YouTube, resulting in $2M+ in annual savings and 10-20% increased performance per campaign- Provided programmatic consultancy (training, best practices, partner POVs, etc.) as channel lead to Prime Video social and media teams, as well as Amazon MODE, ADSP Product, Workforce Staffing and Freevee media teams

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  Initiative

  Apr 2024 - now

  Group Director, Audience Strategy

  Nike Global team