Alan G.

Experience

• 

  Alberto Culver

  Jan 1988 - Jan 1995

  Key Account Manager

  Key Account Manager/Broker Manager, - Rochester, NYHandled $6 million in sales activity in the Upstate New York market for all trade accounts. Managed and trained retail brokers with 30 sales people in the market to execute on planned merchandising and promotional activity. Trained new hires on sales policy, procedure, and merchandising.• Circle of Excellence Fiscal 1992 and Fiscal 1994• 1994 Increased Sales 6% versus Last Year• 1993 Increased Sales 10% in Key Accounts• 1992 Increased Sales 15% versus Last YearSales Representative - PhiladelphiaResponsible for direct sales in the greater Philadelphia market to Food, Drug, Mass Merchandisers and Wholesale accounts with sales volume over $2 million• Circle of Excellence 1990• Best Sales Representative - Fiscal 1990• Increased Sales volume by 47% with new distributions and promotions Show less

• 

  The Little Tikes Company

  Jan 1995 - Jan 1998

  Key Account Manager

  Key Account Manager - North EastPromoted to sell to larger National and Regional accounts KB Toy, Zany Brainy, Caldor, & Wanna Play. Sales Volume exceeded $15 Million.Sales Representative - Mid Atlantic Region Sold to regional Mass merchandisers, supermarkets as well as independent specialty toy, and juvenile products retailers.• Showed consistent sales increases of 13% and 15% and respectively• Noodle Kidoodle “Rookie Vendor of the Year”

• 

  Fisher-Price

  Jan 1998 - Jan 1999

  National Account Manager

  Responsible for sales of Power Wheels, Ride Ons and Preschool Sports to Toys R Us. Sales Volume exceeded $100 Million for all three categories segments• Q1 – Q3 exceeded shipping goals by 20%• OTC Sales up 12% by increasing consumer promotions

• 

  Charmer Industries/Statewide Merchandising

  Apr 2002 - Apr 2004

  Merchandising Manager

  Responsible for development and implementation of merchandising plans for the top distributor of Wine and Spirits in New York; including shelf management, space allocation and visual presentation. Built partnership with brand suppliers to stimulate their sales. Direct Management of 10 merchandisers to maximize their production and increase revenue.

• 

  FOB Accessories

  Apr 2004 - Dec 2004

  National Sales Manager

  FOB Accessories is a manufacturer of value priced costume jewelry and a marketer/importer of accessories and novelties. Presented company products to all Food, Drug, Mass, Wholesale and Specialty accounts across the country through direct sales to Key & Specialty accounts as well as management of nationwide team of independent sales reps.• Hired 75 independent sales reps to cover the Top 50 markets with projected Sales of $2 Million• Formed Dollar Nation – a sales division dedicated to the sales and marketing of company product lines, affiliated companies, and manufacturer and importers to independent dollar stores across the country. Show less

• 

  Riedel Crystal

  Jan 2005 - May 2008

  Sales Manager

  Responsible for sales of Riedel Crystal, the Worlds Best Wine glasses to On and Off Premise wine accounts. Management of key fine wine distributor and their 100 person sales force. Direct supervision of three independent sales reps calling on non licensed retail outlets• Sales increased 41% in my tenure• Consumer tasting events increased by 2080% in three years as a result of marketing efforts• Increased Lauber Imports shipments 52% over three years by implementing training procedures, setting brand goals and expectations as well as sell through programming • Recognized multiple times by the owners for strategic planning and execution of business plans Show less

• 

  Lancaster Estate

  May 2008 - Dec 2008

  Eastern Region Sales Manager

  Sales and distribution of Lancaster Estate and Roth Cabernets in 26 Eastern states. This expansion position placed an emphasis on Major Market growth. Sold through licensed distributors, development of product allocations and goals; establishment of pricing and programming to build the base of distribution and depletion volume. Conducted street level market work to create a team of brand ambassadors• Significantly increased distribution by 34% by focusing reps to build distribution through presentations• Depletions increased 41% as a result of base building and development of sell through programs• Offered innovative and unique programming concepts to generate brand excitement Show less

• 

  Palmaz Vineyards

  Feb 2009 - Aug 2013

  Sales Director East

  Palmaz Vineyards is a luxury producer of fine wines from the Napa Valley under the brand names Palmaz Vineyards and Cedar Knoll. I control 14 state markets from New England through Virginia and have been responsible for all activities with a full on, feet on the ground market penetration philosophy. Shipments and depletions continue to grow while managing my business to maximize sales and minimize carry over. • Winery shipments increased 328% over four years• Depletions increased more than 300% in four years• Closing percentage of 51% of accounts sold• Managing inventory levels and profitable programming to maximize sell through• 30 yearly targeted events positioned to high end clientele which account for 10% of sales Show less

• 

  Coravin

  Aug 2013 - Oct 2015

  Eastern Region Sales Manager

  Began working for this revolutionary company at product launch and have been instrumental in brand building and pioneering Coravin to Restaurants, Wine shops, Importers, Suppliers, Wine Distributors, Wineries, traditional retail outlets. Managed the Eastern market and managed 2 direct reports and 50 indirect demonstrators. • Top producing region in the company delivering over 40% of field sales business* Opened 346 unique accounts in the market• 140% year over year growth• Developed By the Coravin glass program which lead to 83 BTC placements nationally• Total Wine built distribution from 36 to 105 stores while driving their sales 300%• Development of Point of sale materials and sales programs Show less

• 

  Cape Classics

  Oct 2015 - Feb 2017

  Regional Sales Manager

  I managed two markets for this importer of wine from South Africa and France. I am pleased that in a short period of time, I was able to get the business turned around from years of lost sales to an increase of 14%. I did this by brand building, increasing distribution and creating brand ambassadors. I also conducted 114 tasting events and seminars with a team of 20 that I hired, trained and managed.

• 

  Signorello Estate

  Feb 2017 - Jan 2021

  National Sales Manager East

  My position along with two others were eliminated due to significant loss of business during Covid.Signorello Estate is a limited production Napa winery with outstanding wines from our estate. We also produce Fuse, Edge and Trim sourced from some of the best fruit throughout California. 2017 was a year of strengthening the core business and cleaning up the mess from prior managers. I grew my business 27% overall in dollars and 25% in case volume. Developed strong relationships while working with many new distributor networks. 2018 depletions were up 27% overall driven by market penetration and programming, with 40 wine dinners and VIP tasting events. 2019 depletions increase another 21% by making targeted placements and continuation of events to drive consumer take away. 2019 Sales Manager of the Year Show less

• 

  Wine BrokerEdge

  Jan 2020 - now

  Owner

  Assisting wine retail and restaurants source and develop private label and control brands from all around the world. Also consulting for sales, management and distribution services as well as independent wine and spirit sales and management.

• 

  Meridian Prime Inc, Wine Imports

  Jan 2021 - May 2023

  National Sales Manager

  Due to a change of business operations, Meridian Prime will no longer import wines as of 2024. Meridian Prime W & S imports of some of South Africa's best wines. Small production boutique wines as well as volume driven wines of top quality and value that can't be matched. We have launched an amazing spirits business which will take the market by storm, you will want to be a part of this opportunity.Three Principal Roles1 - Building national distribution through three tier partners2 - Managing our direct distribution sales team in NY, NJ and CO3 - Brand building street level sales of all our productsSales Highlights:Turned business around from significant Covid losses to positive growth47% year over year growth in 202220% increase in accounts sold11% increase in average case sold34% increase in average invoices42% increase in all brand businessSuccessful introduction of new spirits portfolioBuilding the sales team market by market to 20 members Show less

• 

  VINAMERICAS, Inc.

  May 2023 - now

  Sales Director

  Responsible for Sales in 14 markets from Maine to Virginia for our wines from Spain, Argentina and Chile. • YTD showing a 75% increase in sales and depletions• Opened up 5 new markets resulting in additional sales• Creating a Direct to Retail business model