
Rodolfo E Gonzalez
CEO US & Latin America Business Consultant

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About me
VP & Senior Consultant
Education

University of California, Berkeley
-Start-Up Companies
University of Florida
1980 - 1984BA Business Administration and Management, GeneralBusiness Administration
Experience

REG CONSULTING,CORP
Jan 1997 - nowCEO US & Latin America Business ConsultantAs the commercial transformation lead, I managed a shared P&L of over $100M in sales per quarter for SMBs and Fortune 500 companies in the USA and LATAM. I achieved a 121% increase in technology company sales compared to last year, and a 106% increase compared to market average.Through implementing a CRM culture and restructuring the client portfolio, I surpassed the business plan of fast-growing companies in Europe and South Africa. I increased distributor capillarity by 50% and restructured logistics and procurement organizations for wireless operators in the NAFTA, Andean Pack, and MercoSur regions.I closed contracts and negotiations with a 90% success rate, resulting in incremental revenue streams of $15.7M in IT solutions and $14.3M in China product distribution and retail sales. I also created cross-training programs for multicultural sales forces and increased client retention rates by 27% while reducing annual outsourcing costs by 35%.In the Terminal Business, I increased market share by over 40% and achieved between 110% and 120% of projected monthly sales goals for technology products. I utilized effective relationship-building skills to strengthen existing business relationships and grow the business pipeline. Show less

BrightPoint
Jan 1999 - Dec 2003Executive Vice PresidentBrightpoint, Inc. is an Indianapolis-based international wireless devices distributor. As a key member of the executive team, I was responsible for developing sales strategies for a cellular services company and directing a team of sales directors and their respective staff. I formulated marketing, brand planning, and business-development strategies to drive revenue growth.During my tenure, I oversaw the Latin America Division for the international wireless devices distribution. I was instrumental in generating cash flow of revenue exceeding $48 million during the first year, which increased to $400 million in annual sales over the following 3 years. I opened offices in 7 countries in Latin America, managed 7 directors and indirectly oversaw 150 employees, and increased the distributor’s capillarity in +50% across LATAM & Caribbean markets, by transforming Go to Market organizations and redefining commercial agreements with subnets.In addition, I restructured logistics and procurement organizations for wireless operators in the NAFTA, Andean Pack, and MercoSur regions for handset purchases. I maintained a 90% effectiveness closing rate with regards to contracts and negotiations with assigned accounts and new customer expansion. I also improved sales policies and practices by defining the sales cycle, creating accurate job descriptions, and developing standards for customer relationship management. Show less

PHCellular,Inc
Jan 2003 - Jan 2011Vice President & ConsultantDuring my tenure as a leader, I successfully turned around a struggling operation from the brink of bankruptcy to a thriving success story. I overhauled the pricing strategy, implemented effective promotional tactics, and trained a high-performance sales team to boost our corporate image. As a result of these efforts, our annual sales volume grew from 3 million dollars in 2003 to an impressive 110 million dollars in 2007.My outstanding sales results were recognized with the Star Performance Award, marking the first time the division had achieved this recognition. I consistently closed an average of 45% of all leads and exceeded monthly sales goals, achieving between 110% and 120% of projected monthly sales targets during my tenure. Through targeted and effective efforts, I penetrated a highly competitive market, sold hundreds of corporate accounts, and successfully converted many customers from competitors' services.By establishing relationships with well-known companies and guiding sales representatives to close deals, I generated $125K in recurring annual revenue. In addition to driving sales growth, I also improved sales policies and practices by defining the sales cycle, creating accurate job descriptions, and developing standards for customer relationship management. These efforts ensured a streamlined and efficient sales process that further supported the success of the organization. Show less

TerraNet AB
Mar 2011 - Nov 2012VP Americas & ConsultantI specialize in disaster relief operations, where rapid network connectivity is critical for effective response. My experience includes implementing new VOIP mesh technology for handset devices, enabling emergency responders to communicate and coordinate more effectively in the field.In my role, I work closely with government agencies, telecommunications companies, and international providers to execute contracts and MOUs that enable us to quickly deploy necessary resources during times of crisis. My expertise in negotiation and partnership building has allowed me to establish strong working relationships with key stakeholders, ensuring that our response efforts are always well-coordinated and effective.With a keen eye for identifying potential risks and opportunities, I continuously seek out new technologies and solutions that can enhance our disaster relief capabilities. Whether it's implementing satellite communications systems or designing more resilient infrastructure, my focus is always on ensuring that we have the tools and resources needed to provide swift and effective aid to those in need. Show less

Advanced Coating Technologies, Inc.
Jan 2012 - Jan 2015Vice President & ConsultantAs the responsible leader, I oversee the annual and strategic growth of our customer base and services organization. This involves managing a team of developers, proposal specialists, and multidisciplined technical teams who are focused on strategy, new development, marketing, bidding, contracting, and technical solutions. Together, we target some of the most well-known technological companies in the world.One of my key achievements has been the record acquisition of over 80 major accounts in just three years. To achieve this, I standardized compensation and performance measurement practices and quota metrics. This improved the transparency and effectiveness of the organization, ensuring everyone is working towards the same goals.I introduced alternative delivery strategies for operating services contracts, which has resulted in an annual increase in sales. I monitor the financial and operational performance of the organization and assure compliance with established environmental, safety, and operating standards, as well as governance policies and procedures.In addition, I implemented organization realignment and actions to improve contract retention metrics. This resulted in 100% of contract renewals in the first year of the program. Lastly, I implemented standardized KPI monitoring across the business, eliminating Excel-based tracking and greatly improving individual performance and managerial information transparency. Show less

Cae soluciones eLearning
Mar 2017 - Feb 2019Director Of Business Development / AmericasAt our company, we are at the forefront of technology development and online content creation. Our R&D team has designed LMS platforms and educational e-learning courses that cater to the current needs of the e-learning landscape. Our ultimate aim is to provide top-notch services and advanced solutions to our customers.We take pride in our commitment to continuously improving our e-learning training services related to project management. Our goal is to ensure a unique and seamless user experience for all our clients. Every day, our team at CAE works tirelessly to enhance our services, staying ahead of the curve in the ever-evolving e-learning space.In addition to our commitment to providing cutting-edge e-learning solutions, we also prioritize excellent customer service. Our team of dedicated professionals is always on hand to assist with any questions or issues that may arise. We strive to provide personalized support and guidance to each and every client, ensuring that they get the most out of our products and services. Our customer-centric approach has helped us establish long-term relationships with our clients, and we are proud of our reputation for delivering exceptional value to businesses and individuals alike. Show less

VOCOM INTERNATIONAL
Oct 2021 - nowVP & Senior ConsultantAs a seasoned professional with over two decades of experience in the telecommunications industry, I have been instrumental in expanding our company's reach and capabilities. With a team of dedicated professionals, we have successfully accommodated a broad range of Carrier partners' needs, from simple IDD Minutes to Complex Network Management, Fiber Optic Cables, Bandwidth, and Data Center Solutions.Throughout my career, I have consistently worked towards the goal of providing the best possible service to our customers. As a result, we have become the telecoms provider of choice in all of our markets. Our commitment to excellence is evident in everything we do, from our cutting-edge technology solutions to our exceptional customer support.I am proud to have played a key role in the growth and success of our Telecommunication Business. With a focus on innovation, customer satisfaction, and industry expertise, we will continue to lead the way in the telecommunications sector for many years to come. Show less
Licenses & Certifications

Mortgage Broker License
Florida Association of Mortgage Brokers
Real Estate Licenses
Northeast Florida Association of REALTORS®
Languages
- spSpanish
- enEnglish
- poPortuguese
- enEnglish
- spSpanish
- poPortuguese
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