Genevieve Young, CVP

Experience

• 

  Winthrop University

  Apr 2018 - May 2020

  Event Coordinator, University Events

  -Schedule and supervise student employees. -Coordinate campus resources and staffing. -Assist in event pre-planning, on-site execution, and post-evaluation-Assist in creating marketing campaigns for big ticket events

• 

  Innova Disc Golf

  Jan 2019 - Oct 2021

  - Increased Throw Pink ecommerce sales via social media by 1,200% within 6 months- Increased social media following by an average of 130% across 6 brands within 6 months- Create and edit written, video, and photo content using Adobe Creative Suite and Canva- Website design/management using WordPress and Beaver Builder- Maintain unified brand voice for 5 sub-brands online: Twitter, Facebook, Instagram, Tiktok, and LinkedIn. - Created social media strategies for 5 sub-brands - Increased social media following in 2 weeks by 150%- Analyze digital presence using Google Analytics, Facebook Insights, and Hootsuite- Create social media content using Adobe Suite and Canva- Liaison between Innova and Winthrop- Plan and execute community events and improve community relations - Managed Facebook page and created social media content- Created marketing campaign that received 604 click throughs and over 500,000 impressions- Created press release that received widespread coverage- Liaison between USDGC and Winthrop University- Assisted in event execution

  • Digital Marketing Manager

    May 2020 - Oct 2021

  • Marketing And Promotions Assistant

    Dec 2019 - May 2020

  • Marketing and Media Manager

    Jan 2019 - Nov 2019
• 

  York County Economic Development

  Aug 2019 - Nov 2019

  Marketing Manager

  - Develop and execute a regional marketing campaign for the YorkvilleLiterary Festival- Increased event attendance by 100%-Wrote press release that received coverage with local news stations- Created signage for author talks, and marker stations using Adobe Suite- Ordered and distributed flyers, posters, and bookmarks- Organized efforts with local businesses to participate in the downtown festival

• 

  Folkways CDC Dream Builders Entrepreneurial Training Program

  Feb 2020 - May 2020

  Social Media Manager

  - Manage social media accounts and create social media content- Create email campaigns using Mailchimp- Developed and implemented county marketing campaigns- Digital Photography

• 

  Sodexo

  Aug 2021 - Mar 2022

  Catering Assistant

  Organize, set up and deliver requested catering services to specific requested location or conference room.Provide prompt and courteous service to all customers. Set up all food and beverage in a professional appearance and logical manner, ensuring all condiments and service ware are available as neededBartend for VIP events

• 

  Oak View Group

  Mar 2022 - now

  - Write proposals, license agreements with negotiated terms, and addendums- Identify revenue maximizing opportunities by creating new revenue streams and product line improvements/expansions- Assist in developing and implementing yearly sales and marketing strategy- Prepare weekly and monthly performance sales and marketing reports with Momentus, Excel, and Word- Prospect new partners and establish relationships- Communicate venue policy and procedures effectively - Create and update content for in-venue digital displays, website, advertisements, and social media using Photoshop, Illustrator, InDesign, Express, and PowerPoint- Liaison between the venue, CVB, local partners, and meeting planners-Maintain updated pricing sheets Show less - Planned and execute 60+ events yearly with budgets ranging from 2k-200k and attendance from 10 to 1.5k- Ensure venue event costs stay within budget- Liaison between internal departments and external clients to ensure smooth execution of logistics, food and beverage, and A/V- Schedule and direct teams of up to 20 people including hired temp labor and internal staff- Manage pre and post-event financial settlements- Plan and execute 5+ event types including conferences, tradeshows, meetings, weddings, and banquets- Assist in creating and implementing digital marketing strategies via social media and website- Identify revenue maximizing opportunities by upselling and offering event enhancements Show less

  • Marketing and Sales Manager - Durham Convention Center

    Sept 2023 - now

  • Sales Manager - Durham Convention Center

    Jun 2023 - Sept 2023

  • Event Manager - Durham Convention Center

    Mar 2022 - Jun 2023
• 

  Innova Disc Golf

  Sept 2022 - Nov 2022

  Integrated Marketing Manager

  - Develop media relations strategy, seeking high-level placements in print, broadcast, and online media to increase event visibility- Build connections with media and key journalists through a mix of channels, from traditional to digital and social.- Ensure that our PR efforts serve to achieve immediate business goals- Write timely press releases for United States Disc Golf Championship and Throw Pink Women's Disc Golf Championship- Handle all inbound media requests

• 

  US Disc Golf

  Apr 2023 - Oct 2023

  Integrated Marketing Manager

  - Develop advertising strategy, seeking high-level placements in print, broadcast, and online media to increase ticket sales- Build connections with media and key journalists through a mix of channels, from traditional to digital and social.- Ensure that our PR efforts serve to achieve immediate business goals- Write timely press releases for US Disc Golf and its events- Handle all inbound media requests

• 

  US Disc Golf

  Aug 2024 - Oct 2024

  Integrated Marketing Manager

  - Create integrated marketing communications strategy- Write and distribute press releases- Develop advertising strategy, seeking high-level placements in print, broadcast, and online media to increase ticket sales- Manage media onsite, live broadcast team, and podcast/influencers