Ellie Wheeler

Experience

• 

  Northrise University Initiative

  Aug 2010 - Jun 2013

  General Assistant

  - Organised charity events to raise money to provide education in Zambia. The most recent charity event, the third annual shootout, raised over $4800.- Communicated with people across the United States of America, Europe and Zambia.- Designed flyers and leaflets for advertising campaigns that reached an audience of over 500 residents.- Developed problem solving skills whilst identifying the issues within the schools but also whilst creating and implementing solutions, using the money raised, that would maximise the real-life benefits seen by the community.- Completed admin work including arranging business trips, meetings and phone calls and regularly produced coherent notes from meetings. Show less

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  Hollister Co.

  Aug 2014 - Aug 2017

  Sales Assistant

  - Provided front line customer service in one of the busiest shopping centres in the UK.- Monitored sales and created strategies with managers to increase number of products sold whilst regularly exceeding personal sales goals.- Successfully communicated with a variety of customers in a professional yet approachable manner.- Worked well in a team by motivating colleges to achieve common goals.

• 

  Victoria's Secret Pink

  Sept 2015 - Sept 2017

  - Recruited and led a team of 10 members to be awarded the “Best Campus Team in the UK for Victoria’s Secret PINK” due to our consistent ability to work as a team to arrange and deliver creative campus marketing work “above and beyond what is expected”.- Executed a campus team recruitment campaign that generated 71 applications in 1 week. Reviewed applications and interviewed applicants before deciding campus team members.- Organised and executed innovative marketing, fundraising and product launch events on campus including an active-wear launch event with 100 tickets selling out in under 7 minutes.- Managed campus social media accounts for Victoria's Secret PINK (including Facebook, Instagram, Twitter, Snapchat). Increased social media following by over 25% by regularly monitoring and strategically updating social platforms with creative content (including competitions and videos) that resonate with the target customer to promote the brand, in-store promotions and campus events. Produced a campus recruitment video that reached over 1700 people on Facebook in 2 days. - Built a relationship with the local store and analysed how campus events and social media campaigns were affecting store traffic and sales. Using this analysis created and led strategies that would improve store performance. Campus valentine’s day competition increased student sales that week in store by approximately 30%. - Lead weekly team brainstorming meetings and regularly generate constructive feedback and creative ideas to ensure continuous improvements to future projects. - Promoted from Campus Team member to Campus Team Leader due to my high performance particularly when interacting with students about the brand. Show less

  • Campus Brand Manager

    Sept 2016 - Sept 2017

  • Campus Brand Team Member

    Sept 2015 - Sept 2016
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  Beiersdorf

  Sept 2017 - Apr 2018

  Assistant Brand Manager for NIVEA Face Care

  - Work in a team of two to provide end-to-end brand management on female facial brands including Q10, Daily Essentials, Urban Skin and Cellular. Supporting the Senior Brand Manager in the development of brand strategy to grow leading and new to market brands as well as re-positioning challenger brands for turn around.- Led a Daily Essentials workshop with 12 senior stake holders from multiple different functions. During the session presented a clear analysis of business performance and market conditions then moderated a brainstorming session amongst the group and defined an action plan to turn declining business around.- Established relationships with agencies and retailers and confidently pitched new product ranges to buyers including Waitrose.- Managed adaptions of packaging designs on all female face care brands to ensure the packaging resonated with the UK market whilst handling requests from South Africa and Australia who shared the designs. - Designed a new system for the internal staff shop that reduces organisational complexity, improves efficiencies and increases employee engagement.- Attained project management skills whilst working with the UK supply chain and procurement team to develop a financially viable repacking solution.- Managed the multi-million-pound face care marketing budget working promptly to ensure invoices were paid on time.- Ran training sessions for marketing team on how to upload products to the NIVEA website and retailer website.- Developed an eye-catching POS unit that sales represented placed in over 3000 stores in the UK.- Analysed market conditions and tracked innovations performance using tools such as Nielsen, Kantar and Dunnhumby and implemented strategies (including gift with purchases and online coupons) to ensure maximum potential of the brands was reached.- Completed external 2-day training course on marketing insights. Show less

• 

  Gymshark

  May 2018 - Sept 2021

  - Promoted from an Executive to a Senior Executive due to "my innovative thinking and organisational talent that have seen me thrive in a demanding and fast-paced environment".- Worked in the Global Gymshark Brand team to create and implement the pioneering Influencer Marketing Strategy for North America to maximise brand awareness, build brand equity and generate revenue for the region.- Maintained close working relationships with the key athletes and influencers for the North America team.- Hired, trained, and developed 5 junior executives in a different time zone whilst working from home to ensure a high performing team was established and company culture was transferred to the US satellite office.- Managed North American female athlete and influencer product collaborations from initial design discussion, to negotiating the collaboration agreement to the final campaign launch plan.- Held responsible for regional commercial updates and strategies to ensure MoM and YoY growth in revenue and social metrics is achieved.- Won the quarterly departmental award for being an "excellent team player". Show less - Show strong project management skills and ability to work collaboratively with a variety of teams to develop and execute unconventional brand and tactical campaigns including organising the annual Black Friday sale campaign and a US Pop-Up store with 27 high profile influencers and 7000 fans.- Established and manage strong working relationships with North American athletes, ambassadors and influencers across multiple tiers who have a combined following of over 40 million Instagram followers. Continuing to develop connections with Digital Platform and Creative Professionals.- Lead Influencer and Digital Campaign Project meeting, encouraging and managing both teams to work collaboratively on innovative community-focused digital activations.- Continue to develop my understanding of the dynamic digital landscape including recently researching the new social media platform Tik Tok.- Discover new brand ambassadors and negotiate the terms of partnership contracts with influencers and management agencies including renegotiating a long-term ambassador salary down to save the business $42,000 annually.- Responsible for the commercial and social reporting for the Influencer marketing team, confidently presenting insights back to senior stake holders. Produce and apply strategies each month to ensure continuous program growth.- Reinvented our influencers payment structure to base payment on engagement.- Regularly meet the North American Trading team to establish actions to ensure e-commerce trading strategies are executed successfully.- Responsible for training new members of the team.- Completed external training courses in Negotiation, Project Management, Presentation Skills and Business Resilience. Show less

  • EMEA Sponsorship Manager

    May 2021 - Sept 2021

  • Senior Sponsorship Executive

    Dec 2019 - May 2021

  • Sponsorship Executive

    May 2018 - Jan 2020
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  Lululemon

  Sept 2021 - Jan 2025

  - Create and execute the EMEA Sports Marketing Strategy (360 marketing strategy for long-term athletes, content creators, & brand partnerships), aligning with company objectives to drive brand awareness & familiarity.- Develop and execute innovative and distinctive marketing campaigns (including campaign shoots & creative, social media content, events, public relations, stunts, store activations, content creators, and paid media) from initial concept to final execution with cross-functional teams. - Designed and manage the advocacy strategy for lululemon EMEA, creating guidelines and criteria for the key opinion leaders, content creators, and taste makers that the brand works with. Manage my team on priority market selection and execution, and work regional partners (Middle East) on localised execution.- Scout up-and-coming talent. Build and maintain strong strategic relationships with athletes, celebrities, fitness influencers, and sports organisations. Negotiate terms of partnerships and liaise with Legal to build contracts.- Recruit and manage a team of five marketing professionals, providing mentorship and fostering a culture of growth and collaboration.- Own the community initiative grant and the non-exclusive gifting-focused program (150 trainers & yogis across EMEA) to ensure grass-root communities are activated and connecting locally with the brand. - Oversee the owned ambassador content strategy and content creation on @lululemoneurope instagram, and curate engaging content for the global lululemon social media account (5.1M followers) to spark conversation in online communities. - Implement event strategies by conceptualising and leading events in collaboration with Creative and Retail teams.- Serve as a global consultant, collaborating with regional partners to align strategies, implement initiatives, and achieve cross-market objectives.- Responsible for a seven figure EMEA Sports Marketing budget. Show less - Build and maintain good working relationships with ambassadors, influencers and agents. Nurture these relationships to ensure maximum engagement and business impact. Execute ambassador communication, payments and product testing.- Innovate, strategise & identify the EMEA City Ambassador bench. Negotiate the terms of ambassadorship and work with Legal to build contracts. Monitor performance and present year end ambassador reviews to internal stakeholders and execute re-signings or non-renewals. Lead Ambassador team on recruitment, contracting and end of contract processes and discussions.- Drive brand awareness through Ambassador owned channels and communities.- Work cross-functionally with EMEA leaders to elevate, amplify & leverage our regional & Global Ambassadors in EMEA to showcase the brand through people and drive business growth using lululemon marketing channels.- Manage and execute Short-Term Influencer Marketing Activations and Celebrity Gifting to support and amplify brand campaigns. - Establish monthly ambassador tracking and produce Quarterly Business Review report. Strategies to ensure continuous program growth.- Manage the Ambassador & Influencer budget.- Ensure lululemon EMEA works with a diverse pool of Ambassadors and Influencers and that the Ambassador team continues to work closely with the IDEA partners to drive continuous diversity and inclusion impact within the B&C team and beyond.Promoted in April 2022 due to high performance and increased scope. Show less

  • Sports Marketing Manager, EMEA

    Apr 2022 - Jan 2025

  • Ambassador Manager

    Sept 2021 - Mar 2022