
Jackie Weisman

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About me
Director of Communications and Marketing at AAPOR
Education

North Caroline High School
1997 - 2001
Marymount University
2001 - 2005Communications Event ManagementActivities and Societies: Student Government Marymount Event Chair Judicial Board Representative Elected to plan Marymount's Springfest two consecutive years, creating the largest layout and attendance to dateTook related coursework in Group Dynamics, Public Relations, Broadcasting and JournalismParticipated in a group assignment creating a PR campaign for the Health Department dealing with the flu vaccine shortage
Experience

Entrepreneurs' Organization
Feb 2006 - May 2011Supported and executed five successful renewal campaigns, targeting 5,000-6,000 members worldwide. Each year ended on budget with a renewal rate between 85-86%.Supported 120 global chapter administrators by conducting and analyzing a yearly survey to determine needs, training, weekly communications, trouble-shooting.Designed curriculum and facilitate chapter administrator training session at annual leadership conference twice a year. Facilitator, content and overall ratings consistently between 8.5-9.3 out of 10.Assisted in redesign and reorganization of the process for new member kits, based on knowledge of new member needs.Created and implemented a new member integration process for the global organization, including follow-up correspondence, which resulted in a new member onboarding rating of 8.3 out of 10.0 in 2010, an increase from 7.1 in 2009.Researched and planned staff training, StrengthFinder workshop, office parties and started an annual staff volunteer day.Acted as frontline support for all staff and general member questions to consistently ensure excellent member service.. Show less
Membership Development Manager
Feb 2006 - May 2011Membership Representative
Feb 2006 - Feb 2007

Color-Coded Organizing
Jan 2011 - Nov 2011Social Media ConsultantUpdated social media sites (Pinterest, YouTube, Twitter, Facebook) with relevant information for large client baseBlogged monthly on topics of interest for public consumption

Sonjara, Inc,
Nov 2011 - Mar 2014Business Systems Analyst/Executive Assistant• Assisted the business development team by qualifying leads, drafting proposals, and developing account strategies• Assisted in launching Griot, a financial forecasting and project planning tool, by developing the marketing plan, introducing it to the existing client base, generating new leads, and providing troubleshooting and customer service to new users • Managed the Small Business Association for International Contractors (SBAIC) internal website by providing access to members, troubleshooting, and providing content management • Assisted the project team in the FRAMEWeb website evaluation by interviewing users, analyzing results, and providing feedback on changes • Identified and attended multiple trade shows and conferences to market Sonjara products; generated prospects and built relationships with potential teaming partners • Managed office administration, including coordinating contractual staff• Managed CEO’s schedule, email inbox, and incoming requests Show less

Senior Market Sales Inc
Jun 2014 - Oct 2015Executive Assistant to EVP/CTO• Manage all essential administrative support functions related to the day-to-day operations of the company’s Virginia office, including all procurement and general human resources management• Coordinate key projects; responsible for recruiting, hiring, and managing workers/staff• Troubleshoot property issues and serve as assistant manager for EVP’s residential property portfolio• Regularly work with cross-departmental teams to help plan and execute projects• Manage EVP calendar and provide personnel support functions for the executive leadership team• Plan office activities and maintain a culture of high office morale; serve as a member of the Wellness Committee Show less

The BWI Business Partnership, Inc.
Oct 2015 - Oct 2016Membership Support Specialist• Managed social media accounts on LinkedIn, Facebook and Twitter• Designed marketing pieces – annual report, event emails, newsletter, information sheets• Managed database transfer to Weblink and data scrub of over 5000 entries• Managed Membership Committee of 10 volunteers to discuss strategy around how to grow and retain membership and attract speakers• Lead team on planning monthly speaker breakfasts 150-200 attendees by managing logistics, marketing, handling registrations, identifying sponsors and vendors and reconciling invoices • Implemented a text message system to keep shuttle riders informed of changes• Created a communications and marketing plan which included a monthly e-newsletter, consistent branding and the use of technology including Animoto, Canva and Hootsuite Show less

Sonjara, Inc,
Oct 2016 - Aug 2017Program Associate• Manage internal and external team through proposal writing process for government and nonprofit requests for proposals• Copyedit proposals and read for compliance • Provide project management for maintenance contracts• Scheduled 50 key informant interviews across multiple time zones and four interviewers

Maryland Association of Boards of Education
Jan 2018 - Feb 2021Director of Communications and MarketingResponsible for all communication and marketing efforts for a non-profit association in the education sector including brand strategy, publications, social media, surveys, and website design and editing. Also responsible for developing and nurturing relationships with education-related businesses for the purpose of informing members and increasing a non-dues revenue stream.Key Accomplishments:Researched and implemented a customer management system for affiliate members to better track non-dues revenueLaunched a new organization websiteIncreased Facebook followers by 75% Increased Twitter followers by 89%Planned and conducted presentations on community outreach, media relations, and social media for members and staff for association, state, and national conferencesConducted digital surveys; analyzed results and presented recommendations to staff and boardCreated graphics for social media, print collateral, and office updating Show less

Reality Gays Podcast
Jan 2019 - nowSocial Media SpecialistOversee the Reality Gays Podcast Facebook group of over 8,000 membersManage, organize, and mentor a team of 20 moderatorsEnsuring brand alignment through social media by creating graphics and monitoring press mentions

American Association for Public Opinion Research
Dec 2021 - nowCommunications & Marketing Director
Licenses & Certifications
- View certificate

Diversity, Equity and Inclusion in the Workplace Certificate
USF Corporate Training and Professional EducationMay 2021 - View certificate

SEO
HubSpot AcademyAug 2021 - View certificate

Social Media Marketing Certification Course
HubSpot AcademyAug 2021
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