Renee Smith

Experience

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  Fairway Interior Works

  May 2009 - Aug 2011

  Administrative Assistant

  -successfully multi-tasked administrative responsibilities for 10 residential and university renovations-composed legal letters and liens, created and dispensed close out documents for completed projects-designed company letterheads + branding materials

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  Cygalle Healing Spa

  Jun 2010 - Aug 2010

  Creative Coordinator (freelance)

  -coordinated and built a concept presentation and branding for a luxury spa in Mexico City.-sourced and edited photos, text and layouts for printed and web materials.-researched typography for booklet and digital distribution.

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  Isaora

  Dec 2010 - May 2011

  Intern

  -coordinated with local factories-performed data entry utilizing web-based PDM-handsketched flats and assisted designer with techpacks -generated prints and patterns utilizing Illustrator www.isaora.com

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  Rubenstein Public Relations

  Sept 2011 - Oct 2011

  Jr Graphic Designer (freelance)

  -assist art director in all creative aspects of company-organize and maintain multiple case studies for a client base of 90+ companies-coordinated offset presentation booklet printing, binding + finishing for case studies

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  Panda Diplomacy

  Jan 2012 - Jun 2013

  Designer

  Designed and managed all brand visual materials including art direction, logo design, in-store merchandising and POP design, printed materials, advertising, marketing design, apparel and accessories design. Managed seasonal apparel and product lines including a line of printed tees, surfwear, headware, tech accessories, surfboards and skateboards. Directed lifestyle and product photography, post-production and layout design.

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  Thomas Dean

  Jan 2014 - Apr 2015

  Graphic Designer

  -Designed digital, web and mobile-ready assets including marketing and content concepts, managed brand visuals for both digital and print. -Spearheaded bi-weekly mobile and tablet advertising campaigns in collaboration with a copywriter. -Overseeing branded content push to permeate all channels (email, blogs, social)-Designed all printed and digital marketing materials used for various tradeshows, domestically and internationally, with specific focus on growing Asian customer base. -Designed and maintained presentation decks, style guides, sale materials for both internal and retailer use. Show less

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  Outbrain

  Apr 2015 - May 2017

  Marketing Designer

  -Leading and supporting the conceptual, strategic and design development of sales marketing initiatives (print and web).-Lead design and execution of marketing materials: • Event Materials (print and web)• Pixel-Perfect Email + Social Campaigns• Brand Case Studies• Product Launch Campaign Materials• Publisher Pitches + Product Implementation• Industry Leadership Presentations-Creation of full scale event identity design, from concept to completion, for events spanning 15 markets. Major visual and marketing stakeholder for industry tentpole events such as SxSW, Cannes, CES and Dmexco.-Creative ownership and maintenance of visual brand voice and guidelines throughout company, internal and external-facing communications. -Design and execution of sales pitch decks, overseeing regional adaptations for 17 markets.-Recruiting and managing junior designers, freelancers and marketing interns. Show less

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  Rokt

  May 2017 - Oct 2019

  While Senior Designer with Rokt, I was responsible for setting visual tone of voice and messaging of the Rokt brand, establishing and maintaining brand guidelines and design principals, acting as brand steward throughout all visual touch points.Other responsibilities included:+ Translating marketing concepts into creative briefs and strategy, overseeing design from concept to final delivery. Collaborating with outer departments, teams and external agencies to breath life into projects and deliver final products at the highest standard.+ Supporting Rokt's mission and values across all facets of design (product marketing, brand marketing, employee marketing, etc) and ensuring a consistency across all projects.+ Mentored and managed multimedia designers and freelancers, maintaining Rokt's brand integrity throughout big rock projects such as recruiting videos, client events, end of year employee summits, etc. Show less -Creating full marketing material suites (product demos, sales materials, presentation templates, event identity suites, etc)-Building and managing a rebrand, threading new brand language throughout all marketing touchpoints -Sourcing and building design talent, responsible for creating motion graphic and video visual language, exploring current design and software trends, maintaining Rokt's brand energy and tone of voice throughout all design-led materials.-Cross-team collaboration to shorten various product sales cycle by creating visual representations of the Rokt product in situ, for T1 clients such as Hulu, Expedia, Hotels.com, Ticketmaster, Dominos and many more. Show less

  • Senior Designer

    Dec 2018 - Oct 2019

  • Graphic Designer

    May 2017 - Jan 2019
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  Ceros

  Mar 2020 - Apr 2023

  As art director, I collaborated with clients to bring their brand to life through experiential design. I managed projects that consistently exceeded expectations and drove the adoption of Ceros as an essential tool for creative teams and agencies in midmarket and publishing sectors. Additionally, I successfully managed a team of 5 designers, hired and nurtured the Professional Services team, and collaborated with cross-functional teams to refine workflow strategies and provide education to in-house client teams and agencies. Show less

  • Associate Design Director, PROs

    Feb 2022 - Apr 2023

  • Interactive Art Director

    Mar 2020 - Feb 2022
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  Freelance

  Jun 2023 - now

  Freelance Art Director

  As a freelance Art Director, I have the opportunity to work with a multitude of companies across a wide spectrum of sectors and industries. Current and past clients include Rolling Stone, Principal, Devo, and BCG.I am open to other opportunities as a freelance designer or art director - contact me via LinkedIn or check out my work on via my portfolio site!