Maghan Cockrell

Experience

• 

  Mower Agency | 100% Employee-Owned

  Jul 2007 - Oct 2013

  Responsible for day to day management and strategy lead on two major accountsResponsible for organic growth of managed accounts Solely responsible for managing all digital projects from start to finish for clients, including but not limited to strategy, execution and reportingProvide strategic counsel to clientsResponsible for managing team members and providing direction to ensure smooth, accurate execution of projectsManage television, direct mail, print collateral, in-store and interactive projects Day to day contact and project manager for two major Atlanta based B2C clientsResponsible for budgets in excess of 2 million dollars

  • Account Supervisor

    Apr 2012 - Oct 2013

  • Senior Account Executive

    Apr 2010 - Apr 2012

  • Account Executive

    Jul 2007 - Apr 2010
• 

  Eric Mower and Associates

  Jun 2013 - Oct 2014

  Senior Account Supervisor

  Responsible for delivering strategic direction and guidance to grow client businessResponsible for overseeing integrated teams to develop communications plans for both B2B and B2C clients

• 

  Children's Healthcare of Atlanta

  Oct 2014 - Jan 2018

  Manage team responsible for external-facing websites, e-communication, marketing automation, digital content strategy, SEO/SEM, and digital advertisingAct as SCRUM Product Owner for website enhancements and recent website redesignCo-Chair of Children's Digital Experience Guiding Team Responsible for managing the digital strategy for Children’s external child wellness program including website, digital advertising, e-communication and online learning platformLaunched new online learning platform to deliver training to influencers across the state of GeorgiaStrategic marketing lead for Camp Strong4Life, Strong4Life Clinic, Superhero Sprint and Community programs

  • Digital Marketing Manager

    Oct 2015 - Jan 2018

  • Manager, Wellness Marketing

    Oct 2014 - Oct 2015
• 

  Linchpin Sales Interactive

  Jan 2018 - now

  Performance Marketing Manager

  Execute and oversee lead generation activities for the business and for clients, including marketing-driven campaigns, sales-driven prospecting campaigns, paid social media campaigns, SEO, PPC, display, email, retargeting, etc.