Mansi Rathi

Experience

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  Trudawn Solutions

  Dec 2018 - Jan 2019

  Web Designer

  • Utilized advanced web design skills to create 5 responsive, mobile-friendly websites with HTML.

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  Robotron

  May 2019 - Jun 2019

  Data Analyst and Marketing Expert

  • Leveraged SQL and Python to analyze 2,500 records, developing data-driven business strategies that boosted revenue by 20%.• Spearheaded data visualization initiatives using Tableau, securing 7 key partnerships and generating $33,000 in revenue.• Applied advanced clustering and classification models using R, improving market segmentation accuracy by 15%.

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  Dot Media Solutions

  Aug 2020 - Sept 2020

  Social Media Analyst

  • Increased user engagement by 15% through Google Analytics insights on 8,000 interactions.• Executed targeted social media campaigns via Facebook Ads Manager, elevating user interaction rates by 25%.• Optimized content strategy with Hootsuite Insights, resulting in a 10% increase in positive feedback.

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  Sunteck Realty Ltd

  Jun 2021 - Sept 2021

  Business Analyst for Sales and Market Research

  • Drove 13% revenue growth by analyzing 6,000 records using Tableau, Excel, and Google Analytics.• Conducted SWOT analysis for project launches, refining strategies and contributing to a 10% increase in market share.• Engineered sales forecasting models with Python, enhancing revenue prediction accuracy by 18%.

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  AU SMALL FINANCE BANK

  May 2022 - Jun 2023

  Digital Marketing Manager

  • Conducted client data analysis using SQL and Excel, leading to a 14% reduction in marketing campaign expenses.• Directed the ‘Badlaav Humse Hai’ campaign with Google Analytics, generating 25M banner impressions and 8M video views.• Formulated and executed business development strategies using Microsoft Office and SAP, boosting partnerships by 25%.• Optimized website traffic with Adobe and Google Analytics, increasing traffic by 15% and reducing bounce rate by 18%.• Crafted 153 visualizations and reports in Tableau and Power BI, driving a 27% increase in lead-to-conversion ratio. Show less

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  Ruffalo Noel Levitz

  Aug 2023 - May 2024

  Analyst

  • Analyzed 4,000 financial records using SQL, Python, Excel, and Tableau, achieving a 20% conversion rate increase in funding.• Conducted A/B testing and regression analysis, elevating campaign ROI by 18% and refining marketing strategies.• Collaborated with stakeholders and implemented targeted follow-up strategies, securing $18,500 in university donations.• Designed Power BI dashboards to provide real-time business insights, enhancing decision-making processes by 25%.

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  Anderson Merchandisers

  Aug 2024 - now

  Omnichannel Analyst

  • Supporting Haleon’s Walmart Shopper Marketing and eCommerce teams to drive business strategies and enhance omnichannel performance.• Leveraging data from Luminate, Circana Unify+, Crisp, and Power BI, to analyze customer behavior and optimize marketing efforts.• Identifying trends and opportunities within Walmart’s ecosystem to drive shopper engagement and increase sales for Haleon products.• Providing real-time reporting and insights to Haleon’s Walmart team to support decision-making and strategy development. Show less