Lars Ruesink

Experience

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  Karwei Bouwmarkten

  Jan 2005 - Sept 2012

  Sales representative

  Karwei is a well-known Dutch hardware/do-it-yourself store where I worked next to my studies. My main responsibilities were sales, customer service and giving advice on our products. Another important activity was preparing and maintaining the display of products that were on offer. These products accounted for 30% of the weekly store revenues. When I developed myself at Karwei I got the responsibility of leading 3-5 colleagues. Through my work at Karwei I learned how to proactively deal with customers, obtained experience with in-store marketing and sales, gained insight in the effects of marketing and promotional actions and other processes within a business. Additional activities were customer order fulfilment, stock management and assistance at the check-out and customer service. Voir moins

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  EuroDev

  Jan 2013 - Jan 2013

  Marketing and Sales Intern

  EuroDev Group is a business development organisation that helps North-American and Canadian companies to establish and expand their business in Europe by sales, marketing, HRM and M&A activities. As a marketing and sales intern it was my task to attract new companies to Eurodev and to maintain the loyalty of existing customers. On a daily basis I performed several marketing and sales related tasks including e-mail marketing, writing business proposals and creating and maintaining the website, the corporate presentation and brochures. Moreover, I had the assignment to further set up and restructure the existing online marketing activities of EuroDev. Voir moins

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  ProductIP

  Sept 2013 - Nov 2014

  ProductIP is an internationally operating company that offers an innovative product & social compliance management solution to manufacturers, importers and retailers of non-food consumer products. After completing my thesis on the further internationalisation of ProductIP, I started working for the company's marketing & communication department. In this role I was involved in the further international roll-out of ProductIP on a daily basis. I mainly focused on the set up and implementation of the online marketing strategy but also performed several other marketing related tasks. Voir moins The title of the thesis that I wrote as a graduate student at ProductIP is: ‘The internationalisation of ProductIP’. For this thesis I carried out market research in England, France and Germany in order to determine the best opportunities for ProductIP’s further expansion abroad. Based on this research I advised the company on the best country to enter and the appropriate market entry strategy. A large part of this advice has actually been put into practice in the period following my graduation. Voir moins

  • (Online) Marketing & Communication

    Jan 2014 - Nov 2014

  • Graduate

    Sept 2013 - Jan 2014
• 

  South America

  Jan 2015 - Jan 2015

  Full-time traveller

  January 2015 it was time to pursue one of my biggest dreams and I embarked on a 6 month solo journey through South-America. Besides that extensive travelling is fun, it was a life enhancing experience that taught me a lot about my self and the world around us.

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  Pon Automotive

  Sept 2015 - now

  Project management position at the ŠKODA Cars business unit in which I did several (Product) Marketing related projects. Initially, I started with a project to further embed car accessories and financial services within the business of ŠKODA Netherlands in order to increase sales. Activities included setting up a marketing, communication and sales strategy, defining KPI’s, setting up reporting, defining processes and describing roles and responsibilities. While implementing the first project I started additional assignments as well. Examples of projects I did include: Setting up marketing campaigns, launching and managing a webshop for car accessories and setting up an in-store accessory wall concept for all dealerships in the Netherlands. Furthermore, I performed several product marketing related tasks such as market and competitor analyses and I have been closely involved in the commercial launch of the new KODIAQ SUV on the Dutch market. Voir moins

  • Senior Product Manager - Škoda

    Jan 2023 - now

  • Productmanager - Škoda

    Jan 2020 - Jan 2023

  • Inside Sales & Supply Chain - Škoda

    Jan 2017 - Jan 2020

  • Junior Project Manager - Škoda

    Sept 2015 - Mar 2017