
Raffy Bingil
Lead Generation and Appointment Setting Specialist

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About me
Digital Marketing & SEO Growth Specialist
Education

University of Maryland
-Bachelor's degree Investments and Securities
University of the Immaculate Conception
2011 - 2013Graduate of Bachelor of Arts - BA Philosophy
Experience

Flatworld Solutions
Jan 2013 - Oct 2014Lead Generation and Appointment Setting SpecialistResponsibilities:• Handle lead generation and appointment setting for local map listings on Google, Yahoo, and Bing, ensuring efficient outreach and smooth scheduling.• Worked with the Sales Team to engage potential clients, explain services, and set up meetings with the Sales Manager to drive conversions.• Created and improved communication scripts to enhance outreach and boost client engagement.

Ibex
Nov 2014 - Feb 2019Team Manager | Team LeaderResponsibilities:• Led and motivated a team of customer service representatives, driving performance through regular coaching, feedback, and performance reviews.• Managed staffing levels and schedules to meet service level agreements (SLAs) and client expectations, ensuring consistent coverage.• Delivered targeted training and development to improve team skills and product knowledge, boosting service quality.• Handled escalated customer issues, resolving complex inquiries and administrative matters while ensuring compliance with company policies and standards. Show less

TeeFury
Nov 2016 - Jun 2017General Virtual AssistantResponsibilities:• Managed email communications effectively, prioritizing responses and ensuring timely follow-ups to improve workflow.• Performed thorough online research, collected relevant data, and summarized findings to support decision-making and project goals.• Provided customer support via email and chat using Zendesk, resolving issues quickly and ensuring high client satisfaction.• Executed data entry tasks, including organizing, updating, and maintaining databases, spreadsheets, and records for accurate information management. Show less

US Global
Apr 2019 - Nov 2019Procurement ManagerResponsibilities:• Identified and evaluated suppliers for medical equipment, supplies, and pharmaceuticals, negotiating contracts to ensure the best pricing, quality, and delivery terms.• Managed procurement budgets, tracked spending, and implemented cost-saving measures to improve procurement processes.• Coordinated supplier meetings with the CEO and conducted quality inspections to ensure compliance with standards and address quality issues promptly.• Performed market research to find new suppliers, products, and process improvements, increasing efficiency and cost-effectiveness in procurement operations. Show less

Maple Leaf Quilting Company | Gammill Western Canada | Longarm Quilting Services
Jun 2019 - Feb 2021SEO and Digital Campaign Manager• Conducted keyword research and optimized website content, titles, meta tags, and internal links, implementing on-page SEO strategies to improve search rankings and visibility for quilting-related products and services.• Utilized Ahrefs to track SEO performance, analyze traffic trends, and identify content optimization opportunities, ensuring a steady increase in organic search visibility.• Conducted competitor analysis and monitored quilting industry developments, adapting content and SEO strategies to maintain competitiveness and relevance.• Developed and executed Google Ads and Facebook Ads campaigns, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI.• Managed, monitored, and optimized advertising budgets across marketing channels to ensure efficient spending and high returns on investment.• Crafted and implemented social media strategies for Facebook and Instagram, producing visually engaging content to drive website traffic and promote quilting tutorials, products, and promotions.• Tracked and analyzed SEO and social media metrics (keyword rankings, traffic, and engagement), making strategic adjustments based on data insights and quilting industry trends.• Proactively identified opportunities to improve internal processes for greater efficiency and enhanced client communication. Show less

Paragon Property Management Group
May 2020 - Dec 2020Executive AssistantResponsibilities:• Provided full administrative support to executives, managing calendars, scheduling meetings, and preparing correspondence, reports, and presentations.• Delivered tenant customer service through phone, text (RingCentral), and email, documenting interactions and managing repair requests using Buildium software.• Conducted research, compiled data for decision-making, and maintained accurate records of property information, insurance, and loans across various software systems.• Collaborated with team members on property management, real estate sales, and investment activities, ensuring smooth communication via email, Skype, and video calls. Show less

Orthogonal
Jan 2021 - May 2022Market Researcher• Conducted lead generation via LinkedIn and website research, updating spreadsheets with key details such as company and contact information.• Performed market research on the medical device sector, tracking trends, competitors, and digital health developments using Google and industry sources.• Checked FDA approvals from the past five years, compiled background on target companies, and prepared data for sales calls.• Organized and maintained databases using Trello, Zoho, Active Campaign, and Excel to streamline lead tracking and research information. Show less

Brown Innovations
May 2022 - nowDigital Marketing Manager• Led client onboarding through CRM, email marketing, and project management tools, enhancing communication flow, organizing databases, and optimizing social media presence.• Developed comprehensive marketing strategies by defining target audiences, setting clear campaign goals, and establishing key messages to achieve business objectives.• Collaborated closely with clients to align digital marketing efforts with their brand and business goals, ensuring cohesive campaign delivery.• Managed multi-channel digital advertising campaigns across social media, email, and SEO, to drive measurable growth in sales, profitability, and brand visibility.• Oversaw and implemented SEO strategies to enhance website ranking and boost organic traffic, working continuously to improve on-page and off-page factors.• Managed content creation across blogs, case studies, email newsletters, and social media updates, ensuring consistent messaging and audience engagement across platforms.• Planned and executed targeted email marketing campaigns to foster customer engagement, build brand loyalty, and generate high-quality leads.• Set up, executed, and tracked campaign budgets to maximize efficiency and improve ROI. Show less

Sai Life Sciences Ltd
May 2022 - Nov 2022Operations Team Member• Built, maintained, and optimized business processes through Zapier to streamline operations and enhance workflow efficiency.• Managed all internal and external communications, including email and phone interactions, ensuring prompt and professional responses to foster strong client and partner relationships.• Proactively identified opportunities to improve business policies, procedures, and guidelines to maintain consistency and compliance with organizational standards.• Oversaw and updated company databases using tools like Trello, Google Spreadsheets, and Excel to ensure accuracy and accessibility of information.• Led and facilitated team meetings, driving productive discussions and aligning team members on objectives and outcomes.• Developed and executed targeted email campaigns promoting new products and events, designed to boost customer engagement and retention.• Enhanced social media presence across Facebook, Instagram, Reddit, and Twitter by creating engaging content strategies and managing posting schedules to increase audience reach and engagement. Show less

Engage Customers
Sept 2022 - nowDigital Campaign Manager• Maintain, and optimize CRM systems (GoHighLevel and ActiveCampaign) to enhance team productivity, improve data accuracy, and streamline communication with prospects and customers.• Optimized email marketing campaigns using ActiveCampaign, Klaviyo, and GoHighLevel leveraging automation for personalized outreach, list segmentation, and improved deliverability to drive conversions.• Conducted lead generation and used Leveraged tools like LinkedIn Sales Navigator, Apollo, Seamless AI, Clearbit nd D7 Lead Finder to identify leads.|• Develop targeted email lists based on market segmentation and audience insights to enhance outreach and campaign effectiveness.• Conducted A/B testing on creative assets, audience segments, and messaging to improve engagement rates and campaign effectiveness.• Plan and execute paid media strategies across platforms including Facebook, LinkedIn, TikTok, Instagram, and Google Ads to maximize ROI• Resolve email deliverability issues, ensuring high inbox placement rates and improving overall campaign performance. Show less

ThinkFISH
Dec 2022 - Oct 2024Investor Relations SpecialistThinkFISH is a done-for-you marketing and staffing solution that helps real estate companies, private equity funds, and startups connect with accredited investors. Funding is hard. ThinkFISH makes it easier.

BrandLume Inc
Dec 2022 - Apr 2024Search Engine Optimization Specialist• Conducted technical audits and optimized website content, meta tags, internal links, and structure to enhance search engine rankings and resolve performance issues.• Performed comprehensive keyword research and analysis, implementing findings to optimize blog posts, product pages, and website copy across multiple e-commerce websites.• Developed and executed link-building strategies and optimized Google My Business profiles to improve domain authority and local search visibility.• Created and optimized SEO-friendly content for various website sections, including titles, descriptions, headers, and product pages.• Monitored and analyzed SEO metrics (keyword rankings, traffic, conversions), delivering reports and recommendations for continuous improvement.• Collaborated with development, marketing, and editorial teams to implement SEO best practices across website architecture, content, and overall strategy.• Work closely with creative teams to develop compelling and effective ad creatives by identifying creative learnings and insights• Managed paid search campaigns, optimized landing pages and ad copy, analyzed PPC performance, and estimated campaign expenses to ensure budget adherence.• Researched competitor advertising links and recommended website structure and content changes to improve keyword rankings and overall SEO performance. Show less
Licenses & Certifications
- View certificate

Customer Service Leadership (2017)
LinkedIn - View certificate

EF SET English Certificate 64/100 (C1 Advanced)
EF SETMay 2025 
Business Development Foundation
LinkedInAug 2022- View certificate

Advanced Lead Generation
LinkedInAug 2022
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