Sherry Uwase

Experience

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  Girl Effect

  Sept 2017 - Jun 2019

  Digital Content Curator | Blogging, Creative Writing, Digital Marketing

  • Created social media content for product launch, including eye-catching graphics and engaging captions.• Designed content to generate buzz and drive engagement leading up to the launch date.• Strategically scheduled content to coincide with peak engagement times for the target audience, maximizing reach and impact.• Increased brand awareness and drove traffic to the website across strategic posts on platforms.• Ensured that website reflects the brand's voice and values in a way that is engaging, informative, and visually appealing to attract, retain visitors and increase conversions.• Utilized SEO best practices to improve search engine rankings and drive organic traffic to the site.• Moderated and managed digital platforms oversee content creation, engagement strategies, and performance analytics.• Implemented innovative social media campaigns to increase brand visibility and drive customer engagement.• Implemented data-driven tactics to optimize performance and reach target demographics effectively.• Utilized data analytics to optimize performance and engagement on these platforms. Show less

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  MTN Rwanda

  May 2019 - Jun 2022

  Digital Marketing Coordinator | Content Development, Digital Strategy, Web Content Management

  • Created social media content that is engaging and visually appealing to capture the attention of the target audience. • Designed digital communication strategies to effectively communicate with its audience and manage any potential crises that may arise.• Implemented clear set of guidelines for user submissions that streamlined moderation process and encouraged more participation from audience.• Monitored and curated content, moderator to maintain a positive online community and protect the brand's reputation.• Responded to comments and messages that foster a sense of community and encourage ongoing engagement with your audience.• Filtered out inappropriate or irrelevant content that kept website safe and trustworthy for visitors.• Moderated website content that maintained a positive and professional online image for the brand.• Incorporating user-generated content to foster a sense of community and encourage active participation from your audience.• Utilize a mix of visuals, videos, and text to keep followers interested and coming back for more.• Created dynamic and captivating videos that enhance social media presence optimizing content for different platforms to maximize engagement.• Managed social media customer experience that built trust with the audience and created a strong online presence, foster a strong sense of community and trust among users• Created dynamic and captivating videos that set the brand apart from the competition. Show less

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  Jasiri4Africa

  Jul 2022 - now

  Marketing and Communications Manager | Content Management, Blogging, Campaign Analysis

  • Design and implement strategy across the East African region that drive growth, market expansion, and achieve business objectives. • Utilize market research and data analysis to identify opportunities for increased market share, revenue generation and partnerships with key stakeholders in the industry• Monitor market trends and competitor activities, to stays ahead of the curve and maintain a competitive edge in the industry.• Leveraging consumer insights from market research, competitor analysis, and trends to tailor innovative marketing strategies that differentiate Jasiri from competitors and attract new customers.• Drive brand awareness and positioning for the Wavumbuzi Program establish partnerships with key influencers and industry leaders to amplify messaging and reach a wider audience.• Leveraging digital marketing channels and social media platforms, engaging with target demographics, and driving program visibility.• Communicate and collaborate with cross-functional teams for implementation and execution. Show less