Deep Enrich
Shayoni Banerjee
Internal complaints committee
270 followers
Chennai, Tamil Nadu, India
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About me
Senior Analyst Direct Display @dentsu |Programmatic Advertising | Paid Social | Analytics | Paid Media Buyer
Education
Jawaharlal Nehru University
-Bachelor's degree Foreign Languages and Literatures, General
Experience
Jawaharlal Nehru University
Oct 2018 - Mar 2020Internal complaints committeeElected member of Internal complaints Committee Jnu, New Delhi
BYJU'S
Jan 2021 - Mar 2021Business Development Trainee
LIDO
Apr 2021 - Dec 2021Business Development Associate
BrandMuscle
Jan 2022 - Dec 2023Associate media buyerManage and optimize paid media tactics for fortune clients including paid search ,paid social (Facebook, Google Ads, Pinterest),digital direct mail ,display ,connected tv,streaming audioManage hundreds of digital campaigns on 10+ partner platforms at any given time Utilise reporting platforms to help summarise campaign performance and drive strategy and optimisation forwardTraffic creative through ad servers(google’s DCM) and apply tracking /blocking tags for all campaigns through Double Verify (DV) Show less
Dentsu
Dec 2023 - nowSenior Analyst Direct Display
Licenses & Certifications
Display and video 360
GoogleJan 2024- View certificate
The Trade Desk Edge Academy Certified: Marketing Foundations
The Trade DeskAug 2023
- View certificate
Google Ads Display Certification
GoogleDec 2022 - View certificate
Shopping ads certification
GoogleDec 2022 Campaign manager 360
GoogleJan 2024Google Ads Display Certification
GoogleJan 2024
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