Maggie LaMar, APR

Experience

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  Indiana Victory Center

  May 2010 - Nov 2010

  Campaign Assistant

  My role was to assist the Campaign Manager for a bipartisan election firm. In this role, I:- Planned and attended campaign events- Recruited over 100 volunteers and voter registrants- Developed campaign strategies through market research- Promoted the campaign on social media

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  ReMax Ability Plus

  May 2013 - Aug 2013

  Social Media and Marketing Intern

  • Created a marketing campaign that led to the most successful sales summer in 5 years• Managed all social media marketing and website content• Created sales pitches for high-end clients• Spearheaded community relations efforts

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  Ivy Tech Community College

  May 2014 - Aug 2014

  Communication and Marketing Intern

  • Wrote, edited, and distributed press releases about the college• Managed website content with Site Studio HTML CMS• Wrote and edited email campaigns that reached 200,000 students• Produced marketing materials with InDesign & Photoshop• Assisted with paid advertisements and digital communications• Developed the annual college brochure

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  Pete's PR

  Aug 2014 - Dec 2014

  Director of Content and Media

  • Created and executed a PR campaign for the client• Worked with the group to meet our goals and execute our plan• Developed content to for external communications including fliers and advertisements• Created communications plans to recruit volunteers• Established and executed a social media plan and strategy• Presented PR pitch and campaign analysis to client and students

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  Purdue University

  Aug 2014 - May 2015

  Communications Intern

  • Managed social media content and analytics• Analyzed audience segmentation data to target messages efficiently• Organized recruitment events for companies visiting campus• Increased site traffic to blog by writing career articles for students • Created monthly e-newsletter using Adobe Creative Suite

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  Society of Professional Journalists

  May 2015 - Jun 2016

  Communications Coordinator

  • Managed social media channels and wrote daily social media content on verified accounts • Wrote and disturbed press releases promoting the work of the organization • Produced media statements following journalist issues and lobbying opportunities and communicated them to local and national media outlets • Researched, wrote and designed contents for the weekly e-newsletter distributed to more than 7,000 customers through Constant Contact• Increased social media engagement by 15% and followers by 22% across four channels• Wrote informative and engaging articles in the bimonthly magazine, Quill, both digital and print• Created yearly marketing plans and strategy for several functions of the organization• Assisted with event planning for conferences and training sessions attended by more than 3000 journalists and media personalities Show less

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  Parsons Corporation

  Jun 2016 - Nov 2018

  Marketing and Communications Specialist

  • Served on Parsons' Corporate Communication Team providing external and internal communications solutions and strategies. • Manage press releases for all business units including writing, approvals, editing, and distribution and track media coverage• Manage paid and organic social media: writing, editing, and publishing posts for LinkedIn, Facebook, YouTube, and Twitter• Served as media spokesperson, performing media interviews and coaching employees before media pieces• Increased social media engagements by 51% & followers by 22.5% in one year• Developed a digital marketing strategy and social media best practices• Increased employee usage of intranet by 15% as community manager• Execute crisis communications strategy when issues occur• Wrote communications for executives, including the Chief Executive Officer• Wrote, edited, and coded more than 800 internal news articles on company intranet• Produced engaging content for website (SharePoint and WordPress)• Enhanced customer satisfaction by publishing only approved and error-free content Show less

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  500 Festival

  Nov 2018 - Dec 2020

  Digital Marketing Manager

  • Create paid and organic marketing content for the 500 Festival’s 9 social media accounts. Measure performance of content across all platforms to provide regular reports and make recommendations for improvement of strategies and tactics• Produce compelling copy for email marketing to the 500 Festival’s various audiences and measure success of each campaign • Write and optimize web copy for 500Festival.com and IndyMini.com and mobile apps• Develop compelling blog content for the 500 Festival and Indy Mini that provides assistance, motivation and/entertainment for all stakeholders• Write press releases and pitch media stories• Schedule and perform live news interviews on television and radio, as well as prepare pre-recorded PR pieces with various media outlets • Create and execute strategic marketing plans for the 500 Festival’s events and programs, including the Indy Mini, IPL 500 Festival Parade, and the 500 Festival Princess Program• Supervise the public relations intern from January-June, providing assignments and fostering a positive internship experience• Supervise the 500 Festival Social Media Squad, a group of 30 college students who assist with event-day customer service on social media and content creation Show less

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  HDR

  Dec 2020 - now

  As a Senior Communications Coordinator in HDR's strategic communications practice, I deliver strategic and creative communications materials that foster public trust and understanding in our clients and their projects. I have worked on a diverse set of cross-sector projects, including electric transmission routing and siting, Planning and Environmental Linkages studies, bridges, strategic planning and intelligent transportation systems. I execute public involvement tactics to gain importunity community and stakeholder input as well as strategically communicate project need and relevance. This includes public involvement plans containing community analysis, virtual and in-person meetings and event planning, and brand development/management. I am passionate about being able to interact with so many unique communities, giving a voice to those who might be disenfranchised, and helping them understand the benefit of these projects in their communities. Some of my skills I execute include:- Project management- Event and meeting planning and execution- Traditional and digital communications materials development and deployment- Data management and analysis- Strategic communications planning documents creation Show less

  • Strategic Communications Project Manager

    Jun 2024 - now

  • Senior Communications Coordinator

    Dec 2020 - Jun 2024