Ying Lai

Experience

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  BIB Solutions

  Dec 2016 - Sept 2020

  UI/UX & Web Designer

  *Improved UX satisfaction by 40% through impactful wireframe, UI design, and high-fidelity designs, leveraging Figma, Sketch, and InVision for prototyping and asset management in multi-task environment.*Spearheaded digital design products using Sketch and Adobe XD, enhancing website usability and interaction design by 38%, reducing bounce rate by 26%, and increasing user engagement by 20%.

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  Chefling Inc

  Aug 2018 - Sept 2018

  UI/UX Designer for ios IoT Mobile App - B2C/B2B Focus

  *Increased customer satisfaction by 36% through iterative UI design for a B2C IoT project, leveraging design critiques to refine the user experience.*Enhanced user engagement by 27% by optimizing user flows for a major consumer application in a rapidly evolving environment.

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  IxFintech

  Apr 2019 - May 2020

  UI/UX/ Web Graphic Designer

  *Led design thinking workshops to bridge business goals with user needs for a fintech project. This collaborative approach improved user satisfaction by 20%.*Created over 150 high-quality UI/UX, motion graphics, and graphic design assets for fintech products by using Adobe Creative Suite, Adobe XD, Sketch, and Figma, resulting in a 33% increase in user engagement and a 97% client satisfaction rate.

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  Simon Fraser University

  Sept 2020 - Apr 2023

  Maker Facilitator (3D Print/ Laser cutting)

  - Provided one-on-one support to users in the MMC lab, understanding their needs and challenges with 3D printing and laser cutting technologies.- Aided users in navigating 3D printing and laser cutting processes, fostering an iterative learning environment. Communicated complex technical concepts in a clear and approachable manner, building rapport and fostering collaboration.

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  Neesh

  Jun 2022 - now

  Senior Product Designer (UI/UX), Founder

  *Led the design and development of Neesh, a launched MVP version of the B2C mobile app, increasing key user metrics by 22% through extensive user research and data-driven design.*Championed User-Centric Design (UCD) and Human-Computer Interaction (HCI) principles, achieving a 41% increase in usability, a 40% boost in engagement, and a 30% growth in user satisfaction. Employed design thinking workshops to collaboratively define the service vision and user journey.*Managed a cross-functional team of 10+ members with Agile methodology, hosting weekly design reviews and building a comprehensive design system with reusable components and assets. Show less

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  Drinkfill

  Sept 2023 - Mar 2024

  Web | Kiosk UI UX | Visual Designer

  *Executed a rapid redesign and Interaction Design (IxD) of the kiosk system in 3 months, using accessibility tools (WCAG 2.1) to increase customer satisfaction by 37% and engagement by 31%.*Designed intuitive UI/UX for web and kiosk platforms, leveraging user research and Figma for visual design, motion design, thorough documentation, problem-solving skills, and high-fidelity prototypes with Adobe Illustrator, Adobe Photoshop, Canva, and InDesign.