Gonçalo De Sá

Founder, Editor & Content Producer

4000 followers

Lisbon Metropolitan Area

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About me
Marketing Manager at BBVA | University of Pennsylvania | Certified in Digital Marketing | Co-author of the books "Leaders in the 21st Century - Business Success" and "Time is Money".
Education
- Lisbon Digital School
  -
  Digital Marketing
  ::SUBJECTS::Customer Journey and WebsitesSEOGoogle AdsE-mail MarketingSocial Media NetworksFacebook & Instagram adsWeb Analytics Digital Marketing Strategy
- The Wharton School
  -
  University of Pennsylvania - Business Foundation Specialization Marketing 79/100
  BRANDING: Marketing Strategy and Brand PositioningCUSTOMER CENTRICITY: The Limits of Product-Centric Thinking& The Opportunities and Challenges of Customer CentricityGO TO MARKET STRATEGIES: Online-Offline Interaction & Howto Find Lead Users and Facilitate Influence and ContagionBRANDING: Effective Brand Communications Strategies andRepositioning Strategies
- ISEG - Lisboa School of Economics & Management
  -
  Master's degree Master's Degree - Marketing
  社团活动:Thesis Topic: Social CRM | CRM + Web 2.0 + Social Media + Social Networks Sites (SNSs) + Customer Behaviour on SNSs ::SUBJECTS::Consumer Behavior Integrated Marketing CommunicationsMarket Research FinanceStrategic MarketingCRMServices MarketingBusiness Marketing Management International MarketingOperational Marketing
- EC English Language Centres
  -
  Intensive Course English Language - London
  EC London School
- ISCTE Business School
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  Bachelor’s degree in Business under ISCTE Business School Business Administration
Experience
- Mkting4you
  Feb 2014 - May 2017
  Founder, Editor & Content Producer
- Grupo Lúcia Piloto
  May 2014 - Apr 2017
  Responsible for the Marketing of Grupo Lúcia Piloto | Development and implementation the marketing plan | Services and customer analysis | Product management (Kérastase, Shu Uemura, Redken, L’Oréal Professionnel) | Development of customer campaigns | Management brand activations projects (Rock In Rio Lisboa and Moda Lisboa) | Monitoring social media channels and e-commerce | Launch and management the e-commerce platform | Working closely with L'Oréal DPP.Portugal.
  - Marketing Manager Junior
    Nov 2014 - Apr 2017
  - Marketing Trainee
    May 2014 - Oct 2014
- Pitch Bootcamp
  Nov 2015 - Oct 2021
  Guest Jury Member
- El Corte Inglés Portugal
  Apr 2017 - Jul 2019
  :Fashion Category, Sports & Perfumery and Active Cosmetics:Responsible for marketing fashion campaigns (own and external brands, woman, men and kids) | Development and implementation the marketing plan | Monitoring and analyzing campaigns | Brand activations (own and external brands) | New releases | Fashion A/W & S/S campaigns | Sales campaigns | Work with traditional and digital media plans (TV, Radio, Press, Outdoor, Cinema, Digital: Display, Search & Programmatic, GDN, GSP, Teads and Social Media Networks) | Daily contact with the sales team. 收起
  - Marketing Manager
    Oct 2017 - Jul 2019
  - Marketing Analyst
    Apr 2017 - Jul 2019
- SONAE
  Jul 2019 - Jun 2020
  Marketing & Sales Strategist
  :Digital Banking | Cashless | Mobile Banking App:Responsible for the marketing and sales integration strategy of Cartão Universo | Promotion and communication (Digital and non-digital) of App Universo, Cartões Dá (B2C and B2B) and Moneygram | Report analysis and strategy insights | Campaigns communication above and below the line.
- BBVA
  Jul 2020 - now
  Marketing Manager
  Responsible for the marketing strategy and communication of BBVA Portugal, digital and non-digital channels | Development and implementation the marketing plan |Monitoring and analyzing communication campaigns | Report analysis with insights to support the board | Analysing and working on database to define communication segments | Launch of new products | Launch customer acquisition and retention campaigns | Daily contact with advertising agency | Management and approval of media plans (digital and non-digital) with the media agency | E-mail marketing | Brand activations | Daily contact with the sales team. 收起
Licenses & Certifications
- Marketing Week Insight Conference
  Marketing Week Live & Insight Show
  Apr 2016
- Certificate of participation Think Conference (Digital Marketing)
  Think Conference - Conferência de Marketing Digital
  Jun 2018
- Mentor
  Pitch Bootcamp
  View certificate
- The Future of Fashion and Retail
  Católica Lisbon School of Business and Economics
  Nov 2018
- Marketing Week Live Conference
  Marketing Week
  Apr 2016
- Webinar Digital Web Analytics
  Lisbon Digital School
  May 2020
- Guest Speaker - Marketing
  ISCTE Business School
  Jan 2015
- Digital Disruption: Business Transformation in a Digital World
  ELLE International Fashion and Luxury Management Program
  Jan 2019
- Business Camp - Marketing & Sales
  L'Oréal
  Jan 2015
- Marketing Innovation Trends Summit (MIT'16)
  Vonlanthen Group of Companies
  Mar 2016
Honors & Awards
- Awarded to Gonçalo De Sá
  Best Digital Bank in Europe Euromoney Awards Jul 2022
- Awarded to Gonçalo De Sá
  Most Sustainable Bank in the World Dow Jones Sustainability Index (DJSI) Feb 2022
- Awarded to Gonçalo De Sá
  Marketeer Award 2019 - Best Marketing El Corte Inglés (Large Commercial Malls) Marketeer May 2019 Nominees: Amoreiras Shopping CenterAlegro AlfragideColombo Dolce Vita Tejo Freeport Lisboa Fashion OutletMAR Shopping LouléParque Nascente Rio Tinto
- Awarded to Gonçalo De Sá
  Marketeer Award 2018 - Best Marketing El Corte Inglés (Large Commercial Malls) Marketeer Jun 2018 :Nominees: Lisbon Airport Amoreiras Shopping CenterFreeport Lisbon Fashion OutletCentro Colombo Vila do Conde Porto Fashion Outlet
- Awarded to Gonçalo De Sá
  TOP MASTERS 16+ ISEG - Lisbon School of Economics & Management
Volunteer Experience
- Volunteer
  Issued by AJU Cascais on Dec 2008
  Associated with Gonçalo De Sá