Carmen S.

Experience

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  Kuraray Europe GmbH

  May 2008 - May 2012

  Marketing Assistant (Medical Products)

  - Planning and creation of 2D marketing materials (ads, brochures, catalogs) and product-related movies in English language in cooperation with agencies- Language adaptations in French and German- Development and maintenance of websites and product microsites- Planning and execution of international trade shows and events- Collecting and processing of scientific and clinical product information for internal and external stakeholders- Conception and realozation of business-unit specific Corporate Design within European affiliates- Analysis of markets and competitors- Support of technical product management Show less

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  ABB

  Jun 2012 - Nov 2020

  - Lead a team of marketing professionals focused on content for Smart Buildings and Smart Homes- Development and implementation of global marketing strategy for Smart Buildings and Smart Homes, in line with overall business strategy- Drive the development of customer-centric communication activities (incl. press, technical articles, success stories), to maintain a positive brand image and value proposition in the minds of the customers- Creation of engaging content and story-telling for marketing campaigns and social media activities- Analysis of relevant competitor activities- Internal communications and support of change communications- Planning and implementation of a global editorial calendar for Smart Buildings and Smart Homes Show less Marketing Communications Specialist Enclosures and DIN rail- Development and implementation of global marketing strategy for the product groups- Planning and execution of global product launches for DIN rail and Enclosures products, including print and online activities- Development of efficient marketing tools to target relevant customers- Advancement of marketing communication tools to ensure a positive brand image and value proposition in the mind of the customer- Analysis of relevant competitor activities- Planning and implementation of a global marketing plan in line with the overall BU strategy- Organization and coordination of internal and external events, workshops and trainings Show less - Conception and implementation of marketing concepts and strategies for the global product group- Planning and execution of marketing campaigns in cooperation with internal and external agencies- Analysis of market and competitors data- Conception, maintenance and analysis of web pages accorrding to relevant KPIs- Conception and maintenance of editorial calendars (articles, blogs) for internet, intranet and print media- Planning and implementation of eCRM strategies- Coordination and maintenance of relevant internal and external sales channels and segments- Development of efficient sales support materials- Planning and execution of internal and external trade shows, events and seminars Show less - Conception and implementation of marketing concepts and strategies for the global RTU sales- Writing of technical texts in English language for internet, intranet and 2D marketing materials (brochures, ads, articles)- Conception and layout of marketing collateral (brochures, catalogs)- Support of technical writers for publication in digital media- Planning and execution of events and seminars- Implementation of Corporate Design for development of RTU-specific Corporate Identity worldwide- Multimedial marketing communications (e-mails, newsletters) for internal and external stakeholders Show less

  • Global Marketing Communications Manager

    Jun 2018 - Nov 2020

  • Global Marketing Communications Specialist

    Jul 2016 - May 2018

  • Marketing Manager Communication Networks

    Jan 2014 - Jun 2016

  • Marketing Communications Specialist (Substation automation products)

    Jun 2012 - Dec 2013
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  MBCC Group / Master Builders Solutions

  Dec 2020 - Sept 2021

  Marketing Manager Europe

  Marketing Manager Europe - Industrial and Concrete Refurbishment, Performance Flooring Industrial, Master Builders Solutions Deutschland GmbH- Conception and implementation of demand generating, integrated marketing campaigns with focus on digital- Continuous advancement of Master Builders Solutions websites with SEO and relevant content- Performance analysis of marketing activities according to KPIs - Analysis of consumer behavior to enhance market intelligence of solutions- Budget responsibility Show less

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  Dentsply Sirona

  May 2024 - now

  - Strategic and operative marketing management of products and solutions with a focus on CEREC and CAD/CAM solutions- Development and implementation of global marketing and communications as well as training concepts- Initiation of innovative, digital marketing concepts and development of customer-centric marketing content - Initiation and development of market growth activities for CEREC, in close cooperation with key markets - Driving cross-functional collaboration to support workflow selling- Relationship building with KOLs and relevant organizations - Organization and execution of launch events and trainings Show less

  • Global Marketing Manager CEREC

    Oct 2021 - now

  • Brand Marketing for Service Portfolio

    May 2024 - Aug 2024