Dhara Shyamal

Experience

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  AIESEC

  Jan 2009 - Feb 2010

  VP Communications & Information Management

  Oversee Recruitment, Create & Maintain branding guidelines for the local chapter, Media Relations, PR strategies, Brand Development, Web 2.0, Promotion & Advertising. I also designed and handled promotional strategies of 10 different events in one and a half year apart from strategising and organizing Annual Business Dinner.

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  Socialite

  Dec 2010 - Feb 2014

  Co-Founder and VP Communications

  I co-founded this Social Media Marketing venture. I have done consulting and handled projects for industries in Education, Hospitality etc as well as for famous political and Bollywood personalities.. Overall responsibility was:1. Advertisement: Messaging, Targeting, Optimizing, and Post-Campaign Analysis. It matched the industry standards of lowest PPC for Digital Advertising.2. Business Development: Client Relation & Training, Brand Development and Alignment, Content Management and Strategy Development, Revenue Generation and post-campaign ROI analysis. I worked with people from varied range of industries like Politics, Bollywood, Education, and Hospitality etc. Show less

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  JC Group Baroda

  Jan 2011 - Nov 2011

  Virtual Communications Manager

  > Handling all communications on Social Networking websites> All sorts of virtual promotions> Web articles, Newsletters and blogs

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  Citizens for Accountable Governance

  Mar 2014 - May 2014

  Marketing Consultant

  Worked with cross-functional teams (graphics, research, analytics, legal), coordinated with the national party and other multiple organizations, and handled vendor management for the image building and alignment of the Prime Ministerial Candidate and his agendas. I have worked for the promotion of multiple of his events and rallies. Digital Strategy deliverables included:1. Advertising: Segmentation, Targeting, Messaging, Optimizing, calculating ROI * post-analysis of ads to reach a pan-India digital population of 100 million via Facebook & Google AdWords.2. Content, Strategy & delivery of Graphics, SM campaigns and multiple Websites promotion & Google Analytics.3. Content, Strategy and overall execution of mass mobilizing options like Email, SMS & WhatsApp marketing and Outbound calling & Call-centers which mobilized ten thousands of volunteers at grass-root level.4. Overall communication of 12 editions of 300+ election rallies and two Election Events all of which targeted national population with location-specific messaging.5. Managed 300+ digital properties to promote election agenda as well gather intelligence about what people what and do sentiment analysis. Show less

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  Citizens Foundation for Better India

  Jun 2014 - Dec 2014

  Digital Marketing Consultant

  Responsible for developing marketing and operational strategy for our clients, including government departments, NGOs, MNCs and so on. My responsibilities include:1. In-depth analysis and redesigning of marketing strategy including PR events, media plan, external partnerships, social media strategy and so on to increase visibility in front of the right audience.2. Tender documents like Expression of Interest, Response to Request for Proposal, Corporate Bid Presentations.3. In-depth operational analysis to generate action steps to increase efficiency.4. Conceptualised replicable module to measure social media presence to derive insights to optimize communication and a replicable dashboard to keep a track of messaging and the buzz generated to measure tone, sentiment, timing etc. Show less

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  GopherAdvantage

  Jun 2015 - Apr 2017

  Account Manager

  Based in Auckland office, I look after partner organizations in New Zealand, Australia, Philippines and Malaysia. These partners outsource their clients' Google Advertising to our Gopher Platform. My responsibilities include: 1. Creating proposals for clients explaining strategy and estimate of output based on their budget.2. Setting up AdWords account structure, coordinate billing and registration on our platform. 3. Constantly optimize account to improve client’s reach and output generated through Ads.4. Implementing and staying updated with all the latest features in AdWords. 5. Weekly/Monthly reporting and discussion of performance with Partner Organizations. Show less

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  Business Pro

  Jan 2019 - Feb 2020

  Marketing Manager
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  New Zealand Dairy Collaborative Limited

  Feb 2020 - Dec 2021

  Assistant Manager Supply Chain

  NZDCL is MPI and GACC registered factory that manufactures highest-quality New Zealand milk powder formula for export market. Leading a team of 2 warehouse operators, I managed Supply Chain (procurement, logistics, warehouse, inventory, distribution) as well as looked after IT and Finance. My role was to deliver daily operations while supporting strategic planning for future goals.Responsibilities:• Managing an annual budget of $6 Million for raw materials and consumables.• Timely purchase planning to ensure all raw materials are available for scheduled production.• Logistics - manage international shipments for imported ingredients and exporting finished product.• Negotiating prices and contracts for ingredient purchasing and shipping containers.• Work with external CA and assist in creating financial statements and summaries.• Conducting warehouse stocktake and resolving discrepancy.• Reviewing payables and receivables, processing invoices, and ensuring reconciliation on Xero.• Developing profit analysis and forecasting cash flow to support strategic and financial planning for Board of Directors Show less

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  Visy

  Jul 2022 - now

  Purchasing Manager at Visy Board Hamilton

  Visy Board manufactures cardboard boxes. I look after the procurement and invoicing of raw materials, consumables, PPE, machine parts and any other ad-hoc material or service required for continuous operation of the manufacturing plant.Responsibilities• Manage procurements for operational and capital projects with an annual spend over $15 Million.• Purchase planning and arranging third-party logistics for timely arrival of all products.• Cultivate long-term, mutually beneficial relationship with vendors.• Price negotiations with suppliers to ensure we get the cost-effective products and services.• Assist the Accountant with monthly and yearly financial reporting and reconciliations.• Process all the invoices and resolve any queries.• Conduct regular inventory Stock takes and resolve discrepancies. Show less

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  Mums4Mums Charitable Trust

  Feb 2024 - now

  Board Trustee