
Kylie Cooper
Product Marketing Manager

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About me
National Key Account Manager - NZ at GWA Group Limited
Education

Avondale College
1994 - 1998BursaryActivities and Societies: Young Enterprise Club - Marketing Manager

University of Auckland
2000 - 2003BSc Sport & Exercise ScienceBSc - Bachelor of Sport & Exercise Science
Experience

Sharp Corporation of New Zealand
Aug 2008 - May 2011Product Marketing ManagerProduct Planning, Budget Preparations, External Pricing / Competitor Analysis, All of Govt RFP application document, Relationship Management, Branch/Network Support, Planning & Event Management, Branch Openings and Product Launches andTraining

Kohler Co.
May 2011 - Dec 2013Product Marketing Manager, BathroomsPrimary roles inc.:New Product Development inc all scopes, specifications, pricing, competitor & product analysis, marketing, lifecycle management and launches / road show events. Financial planning documentation inc creation of annual sales plans by brand, by category, by SKU, by country inc. corporate ACT's, Fin Plan documents , price change recommendations & announcements, OB product recommendations & announcements5 year strategic planning documentation by brand, by category, by countryDetermine & maintain product portfolio, across multiple categories, and implement into AU & NZ markets. Specifically targeting gaps in the market and range.Work alongside international manufacturing plants & design teams to ensure product selections meet stringent NZ & AU standards.Provide key account management support to exclusive & non-exclusive retailers inc product strategies, showroom design & product selection.Customer / Sales support. Marketing communications approval for media. Kohler Design Centre Management inc support for staff and management of product portfolio. Show less

Methven Ltd.
Jan 2014 - Jan 2017Group Product ManagerProduct / Portfolio Management – Actively monitoring & reporting on current & future products ranges taking into consideration competitor products, market / product trends, history, packaging, competitiveness, marketing, campaigns and unique selling propositions. In-line with R&D and Technology projects within the 3year NPD plan.New Product Development – includes travelling internationally to various markets & facilities (inc. Aus, China, UK) to check and scope products suitable for launch into appropriate markets.Market / Competitor Research & Analysis – Researching of competitor offerings, product, price, USP’s, packages, market shares & trends and turning this information into reports / data to assist with sales strategies, penetration, and internal / external training.New Product Launches & Training – aid development of launch plan, budgeting and physical launch of new products to distributors, sales reps, distributor sales teams, internally & gala launch events to all stakeholders.Speaking, Training & Coaching – Working one-on-one or with large teams in both professional and sporting environments. Audience ranges from CEO’s / GM’s / Board members and colleagues, external customers / shareholders to players, coaches, referees and parents in the sports field.Financial Planning, Budget, Pricing, Monitoring & Reporting – Ongoing financial analysis to monitor and report on sales vs. budget; marketing spending and product success.Computer Systems – thorough use and understanding advanced MS Excel, PowerPoint, Word & Access skills. Additional experiences with Lotus Notes, CRM Packages, Outlook, SharePoint, MS Navision, AX & SAP. Show less

Fletcher Building
Jan 2017 - Jun 2018Category Manager Front of Wall
GWA Group Limited
Jul 2018 - nowIn my role overseeing 4 of New Zealand's premier plumbing merchants, I focus on cultivating and managing essential relationships across various organisational levels, from category and regional managers to inventory controllers and trade staff. My responsibilities encompass developing strategic customer engagement, facilitating joined-up strategy meetings to enhance sales growth, executing tailored marketing and promotional plans, and managing customer events and trade shows. Additionally, I negotiate and maintain agreements on product ranges and supply strategies, ensuring alignment with our growth objectives and delivering mutual benefits for both the merchants and our organisation. Show less As the new Customer Experience Manager, my primary objective was to analyze the factors contributing to the decline in NPS scores and implement strategic improvements across Aftersales and Service, Customer Service, and Project Service levels. Through collaboration with teams, review and improvement of process and SOP's and data-driven insights I was able to lead the team to enhance customer satisfaction and loyalty, ultimately restoring our market leadership position by delivering exceptional experiences for our customers. Show less
National Key Account Manager
Aug 2022 - nowSecondment - Digital Training and Adoption SME
Sept 2021 - Aug 2022Customer Experience Manager - NZ
Feb 2020 - Aug 2022National Account Manager
Jul 2018 - Feb 2020
Licenses & Certifications
- View certificate

SLII® - Trained
Blanchard AustraliaFeb 2021
Volunteer Experience
Coach and Official
Issued by Orewa Surf Lifesaving on Oct 2018
Associated with Kylie CooperVolunteer Staff
Issued by SAVING HOPE FOUNDATION on Feb 2022
Associated with Kylie CooperSurf Lifeguard
Issued by Unite North Piha on Feb 1995
Associated with Kylie Cooper
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