Alejandro Franco

Experience

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  NONSOLO

  Jun 1998 - Jan 2016

  Co-founder & Partner

  Opened 9 restaurants across Mexico City, growing the brand without external capital.Designed and implemented the internal HR system, managing over 120 employees through a combination of in-house and outsourced operations.Built a commissary and central kitchen to streamline operations and control quality at scale.Launched the first NonSolo franchise (later closed as part of strategic focus shift).Expanded into wine imports and distribution, gaining insight into international logistics and product sourcing (project later discontinued).Managed branding, site selection, supplier negotiations, and P&L across all units.Led the transition to a professionalized structure to prepare the company for future growth or acquisition. Show less

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  CyberArk

  Dec 2019 - now

  Helping customers and partners across LATAM and EMEA transact efficiently through AWS Marketplace and other global cloud marketplaces.I work at the intersection of cybersecurity, cloud, and go-to-market strategy—simplifying transactions, supporting CPPO/private offers, and making Marketplace a fast and compliant sales path for everyone involved. Consistently exceeded quota by delivering high-quality pipeline to Account Executives across Latin America.Played a key role in pipeline generation, outbound campaigns, and partner coordination during a period of accelerated growth.

  • AWS Marketplace Specialist EMEA + LATAM

    Jan 2023 - now

  • Sales Development Representative LATAM

    Dec 2019 - Jan 2023