Maria Pierson

Maria Pierson

Co-Founder & Community Outreach Coordinator

Followers of Maria Pierson587 followers
location of Maria PiersonGlens Falls, New York, United States

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  • Timeline

  • About me

    Digital Marketing Manager at LeadsNearby

  • Education

    • Nichols College

      2017 - 2021
      Bachelor of Science in Business Administration Marketing

      Activities and Societies: President of Marketing Club, President of Windfall Club, Teaching Assistant Position for Freshman College Writing Course, Member of Emerging Leaders Program, Member of Honors Program, Member of Human Resources Club

    • South Burlington High School

      -
  • Experience

    • Conquer the Day

      Jan 2015 - Jan 2020
      Co-Founder & Community Outreach Coordinator

      Conquer the Day is a non-profit organization that helps raise money for young adults battling cancer live life to their fullest. The outreach coordinator invests in getting sponsors and donations for the foundation. -Connect with the broader community to secure donations-Cultivate relationships with local youth and adult soccer teams to recruit teams for annual soccer tournament fundraiser-Manage social outreach via Instagram

    • Wally's Bagel Place and Deli

      Aug 2015 - Aug 2019
      Customer Service

      -Prepare customer food orders as per their specification-Consistently keep a clean and safe environment by adhering to all federal, state, and local sanitation and safety requirements-Display a positive and friendly attitude towards customers and fellow co-workers-With shift beginning at 7 am, perform set up and initial prep work for food items-Successfully process customer cash and credit card orders for customers

    • North Hero House Inn & Restaurant

      Jun 2019 - Sept 2019
      Pier Bar Server

      -Commitment to delivering high levels of customer service-Communicate effectively with customers, co-workers, and manager -Serves customers focused on quality of service, cheerful and expeditious delivery, while maintaining a pleasant and efficient environment-Cleaned tables and floors of dining area, ensuring that customer had pleasant, hygienic dining experience-Required to check identification of age requirement to order an alcoholic beverage

    • Nichols College

      Sept 2020 - May 2021

      -Created and delivered weekly presentations with data visualizations to high-level administrators-Conducted market research and analyzed current trends, providing a student messaging strategy-Designed and presented a 20-page e-portfolio on effective emails and social media engagement strategies -Conceived and implemented a comprehensive redesign of the newsletter-Supervised the production of the monthly online and print campus newsletter-Recruited artists to feature in monthly newsletters and increased artist submissions by 39% over the course of 5 publications

      • Market Research Intern

        Feb 2021 - May 2021
      • President & Editor In Chief of Windfall Club (Creative Arts)

        Sept 2020 - May 2021
    • Bluehouse Group

      Jun 2021 - May 2022

      -Developed, designed, and implemented results and engagement-driven social media campaigns-Monitored and researched the latest competition and seasonal trends-Used Google Analytics, Screaming Frog, and SEMrush to perform SEO analysis and monitor web analytics-B2B marketing experience

      • Digital Marketing Specialist

        Aug 2021 - May 2022
      • Digital Marketing Intern

        Jun 2021 - Aug 2021
    • Plink!

      May 2022 - Feb 2023
      Content Creator/Social Media Manager

      -Created social media analytics dashboard to track success, utilizing analytical data and metrics to measure effectiveness of content.-Scheduled, plan, and execute social media posts across multiple social media platforms including Instagram, TikTok, Twitter, and LinkedIn-Attended several events in-person, representing the brand and promoting products to potential consumers.-Managed influencer and creator relationships to generate organic content for the brand.

    • LeadsNearby

      Mar 2023 - now

      - Conduct SEO audits, track website performance, and analyze key metrics to improve site visibility and rankings.- Develop, implement, and optimize customized marketing strategies across digital channels to meet client goals.- Meet with clients to understand their needs, present strategy updates, and recommend improvements.- Monitor campaign effectiveness, adjust tactics based on performance data, and report on key metrics to stakeholders. - Conduct SEO audits for clients, emphasizing UX/UI, conversions, and keyword rankings.- Manage reporting systems, analyze data, and create client SEO dashboards.

      • Digital Marketing Account Success Manager

        Oct 2024 - now
      • Search Engine Optimization Specialist

        Mar 2023 - Oct 2024
  • Licenses & Certifications

    • Project Management Communication, Stakeholders & Leadership

      Coursera
      Nov 2024
      View certificate certificate
    • Project Management Foundations, Initiation, and Planning

      Coursera
      Oct 2024
      View certificate certificate
    • Content Marketing

      HubSpot Academy
      Mar 2022
    • Google Analytics for Beginners

      Google
      Jun 2021
    • How to Create a Winning Local SEO Strategy for Any Business

      BrightLocal 🇺🇦
      Dec 2024
    • SEO Certification

      HubSpot Academy
      Jun 2021
    • Digital Marketing Certification

      Semrush
      Jun 2021
    • Introduction to Project Management

      Coursera
      Sept 2024
      View certificate certificate
    • Project Lifecycle, Information Sharing, and Risk Management

      Coursera
      Nov 2024
      View certificate certificate
    • Inbound

      HubSpot Academy
      Apr 2022
  • Honors & Awards

    • Awarded to Maria Pierson
      Honors Student - Jan 2019