
Maria Pierson
Co-Founder & Community Outreach Coordinator

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About me
Digital Marketing Manager at LeadsNearby
Education

Nichols College
2017 - 2021Bachelor of Science in Business Administration MarketingActivities and Societies: President of Marketing Club, President of Windfall Club, Teaching Assistant Position for Freshman College Writing Course, Member of Emerging Leaders Program, Member of Honors Program, Member of Human Resources Club

South Burlington High School
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Experience

Conquer the Day
Jan 2015 - Jan 2020Co-Founder & Community Outreach CoordinatorConquer the Day is a non-profit organization that helps raise money for young adults battling cancer live life to their fullest. The outreach coordinator invests in getting sponsors and donations for the foundation. -Connect with the broader community to secure donations-Cultivate relationships with local youth and adult soccer teams to recruit teams for annual soccer tournament fundraiser-Manage social outreach via Instagram

Wally's Bagel Place and Deli
Aug 2015 - Aug 2019Customer Service-Prepare customer food orders as per their specification-Consistently keep a clean and safe environment by adhering to all federal, state, and local sanitation and safety requirements-Display a positive and friendly attitude towards customers and fellow co-workers-With shift beginning at 7 am, perform set up and initial prep work for food items-Successfully process customer cash and credit card orders for customers

North Hero House Inn & Restaurant
Jun 2019 - Sept 2019Pier Bar Server-Commitment to delivering high levels of customer service-Communicate effectively with customers, co-workers, and manager -Serves customers focused on quality of service, cheerful and expeditious delivery, while maintaining a pleasant and efficient environment-Cleaned tables and floors of dining area, ensuring that customer had pleasant, hygienic dining experience-Required to check identification of age requirement to order an alcoholic beverage

Nichols College
Sept 2020 - May 2021-Created and delivered weekly presentations with data visualizations to high-level administrators-Conducted market research and analyzed current trends, providing a student messaging strategy-Designed and presented a 20-page e-portfolio on effective emails and social media engagement strategies -Conceived and implemented a comprehensive redesign of the newsletter-Supervised the production of the monthly online and print campus newsletter-Recruited artists to feature in monthly newsletters and increased artist submissions by 39% over the course of 5 publications
Market Research Intern
Feb 2021 - May 2021President & Editor In Chief of Windfall Club (Creative Arts)
Sept 2020 - May 2021

Bluehouse Group
Jun 2021 - May 2022-Developed, designed, and implemented results and engagement-driven social media campaigns-Monitored and researched the latest competition and seasonal trends-Used Google Analytics, Screaming Frog, and SEMrush to perform SEO analysis and monitor web analytics-B2B marketing experience
Digital Marketing Specialist
Aug 2021 - May 2022Digital Marketing Intern
Jun 2021 - Aug 2021

Plink!
May 2022 - Feb 2023Content Creator/Social Media Manager-Created social media analytics dashboard to track success, utilizing analytical data and metrics to measure effectiveness of content.-Scheduled, plan, and execute social media posts across multiple social media platforms including Instagram, TikTok, Twitter, and LinkedIn-Attended several events in-person, representing the brand and promoting products to potential consumers.-Managed influencer and creator relationships to generate organic content for the brand.

LeadsNearby
Mar 2023 - now- Conduct SEO audits, track website performance, and analyze key metrics to improve site visibility and rankings.- Develop, implement, and optimize customized marketing strategies across digital channels to meet client goals.- Meet with clients to understand their needs, present strategy updates, and recommend improvements.- Monitor campaign effectiveness, adjust tactics based on performance data, and report on key metrics to stakeholders. - Conduct SEO audits for clients, emphasizing UX/UI, conversions, and keyword rankings.- Manage reporting systems, analyze data, and create client SEO dashboards.
Digital Marketing Account Success Manager
Oct 2024 - nowSearch Engine Optimization Specialist
Mar 2023 - Oct 2024
Licenses & Certifications
- View certificate

Project Management Communication, Stakeholders & Leadership
CourseraNov 2024 - View certificate

Project Management Foundations, Initiation, and Planning
CourseraOct 2024 
Content Marketing
HubSpot AcademyMar 2022
Google Analytics for Beginners
GoogleJun 2021
How to Create a Winning Local SEO Strategy for Any Business
BrightLocal 🇺🇦Dec 2024
SEO Certification
HubSpot AcademyJun 2021
Digital Marketing Certification
SemrushJun 2021- View certificate

Introduction to Project Management
CourseraSept 2024 - View certificate

Project Lifecycle, Information Sharing, and Risk Management
CourseraNov 2024 
Inbound
HubSpot AcademyApr 2022
Honors & Awards
- Awarded to Maria PiersonHonors Student - Jan 2019
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