Sid Spalding

Experience

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  British Gas

  May 1984 - Jan 1987

  Analyst Programmer

  From Trainee Programmer through to Analyst/Programmer developing Project Management solutions within the “Major Engineering Projects” department. The "critical path" analysis tool I developed was still in use by the department for ten years after I left.

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  Information Builders

  Jan 1987 - Jan 1988

  Consultant/Trainer

  US Vendor of the Fourth Generation Language FOCUS.Providing consultancy, support, development and training to corporates such as Ford and Greater London Council in the use of IBL’s software products.

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  BP

  Jan 1988 - Jan 1990

  PC Development Group Manager

  Managing a group of developers within the “Information Systems Services” department producing small ad-hoc application services internally to BP. Run as a full profit centre the role required analysis, project management and proposal writing expertise to win business against external suppliers. Weekly face-to-face reporting at Director level.

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  Callhaven

  Jan 1990 - Jan 1991

  Senior Sales Consultant

  UK number one corporate Apple Macintosh reseller.Selling Document Image Management solutions based on Apple platform into the corporate sector including BP. Acting as Product Manager for Apple’s latest MacOS, "System 7", running a marketing campaign involving a number of public seminars and training programmes.

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  VideoLogic

  Jan 1991 - Jan 1993

  European Account Manager

  UK number one manufacturer of multimedia hardware and software.Supporting and managing multimedia SI and resellers in the DACH and later the Far East region that were selling VideoLogic’s professional products to corporate customers. Conducting product training, meeting prospects and giving presentations to large audiences. In my final promotion I was awarded the home market where I positioned VideoLogic in the Retail and Mail Order channels with its new range of products and surpassed my £2.1m target. Show less

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  Miro Technologies

  Jan 1993 - Jan 1996

  Country Manager

  Leading European manufacturer of multimedia hardware and software.As the founder member of miro UK, I constructed the sales, marketing and channel strategies. Within the first 9 months I established an office, recruited staff, built brand awareness and achieved the target revenue for that period. As the company increased in size and success I concentrated on the specialist arena of Digital Video that became the core of miro’s success and in my last financial year at miro UK the company achieved a turnover of over £2m. Show less

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  Principal Distribution

  Jan 1996 - Jan 1998

  Divisional Manager (Digital Video)

  Second largest Apple Macintosh distributor in the UK.My strategy was to establish Principal as the distributor of choice for Digital video by supporting inexperienced resellers with a team of knowledgeable salesmen. I increased the offering from a narrow Apple based product range to a much wider hardware and software cross-platform portfolio and dramatically increased Principal’s market share as a result. I supported this initiative through press liaison, exhibitions, seminars, direct mail and trade shows. Show less

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  Hermstedt AG

  Jan 1998 - Jan 2000

  Channel Manager

  World number one manufacturer of ISDN adaptors.Following a period of market analysis I proposed and implemented a fresh channel strategy using reseller training and incentive programs to increase awareness. New products were introduced more effectively with tighter control over the channel giving better intelligence on pricing policy. An additional role was account managing a critical collaborative development agreement with an American VPN company that increased the UK adaptor volume tenfold. Show less

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  Eurosoft Systems Ltd

  Jan 2000 - Dec 2005

  Services Manager

  UK developer of Workflow and Electronic Document Management products.As part of the management team I was the driver behind diversifying the product range towards Document Image Management thereby opening up fresh markets for ESL. I remodeled ESL’s “Services” to enable SAAS generating hosting revenue and providing a convenient platform for customers to evaluate ESL’s software, increasing the sales conversion rates. Direct sales and account management for customers such as Cambridge University and First Great Western. Show less

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  DRS Data Services

  Jun 2005 - now

  UK manufacturer and software developer with solutions serving Education, Elections and Census marketsManaging the Overseas sales team and specialising in DRS Education assessment solutions. As a specialist in Online Marking solutions I have won all bar one of the current customers in the UK. I sell assessment solutions into the Education marketplace developed around the scanning technology developed by DRS. Targeting Awarding Bodies, Professional Bodies and large Universities predominately in Africa, India and the Middle East. Responsible for 50% of the company’s revenue through 3 International Business Managers and a Solutions Sales Consultant. Working with the team on customer qualification and strategic approach, writing commercial proposals, forecasting, steering product development, marketing and partner recruitment Show less

  • Head Of Sales

    Jun 2016 - now

  • Sales Manager

    Jan 2013 - Jun 2016

  • Business Unit Manager - Education

    Jan 2012 - Dec 2012

  • General Manager & International Business Development Manager – Education

    Jan 2011 - Dec 2011

  • Senior Account Manager

    Jun 2005 - Dec 2010
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  AQA Global Assessment Services

  Jan 2023 - now

  Head of Sales