Marcela Macedo

Experience

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  Tecnoblu Your ID

  Jun 2014 - Mar 2016

  Designer

  Responsible for the women's jeanswear line, trend research, product design development for clients such as Hering, Youcom, Leader, Havan, Sawary, among others. 3D simulation of product application, client visits and technical improvements of product engineering.

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  Haco

  Mar 2016 - Mar 2020

  Responsible for strategic projects for the product development department, working side by side with the product manager.Creative direction, strategic planning, technical recognition in cooperation with the engineering sector, trend and market research on the field (national and international), customer relationship with the company's main clients, integral communication of the collections together with the marketing team, support in the product launch events and sales conventions, presentation of the product sector release to the sales agents and other employees of the company.I have worked on projects with great names in Brazilian fashion, including the designer Alexandre Herchcovitch, companies such as Havaianas, Farm, Reserva, Riachuelo, Hering, Ellus, Dudalina, among many others. Show less

  • Senior Designer

    Oct 2019 - Mar 2020

  • Senior Designer

    Mar 2016 - Sept 2019
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  FOURSOURCE

  May 2021 - May 2023

  Product Designer

  - Responsible for developing user-centered designs by understanding business requirements, collaborating with product managers, engineers, marketing team and reporting to the CPO.- Identifying and troubleshooting UX problems.- Participating in stakeholder meetings, testing ideas, and refining them.- Creating user flows, wireframes, and high-fidelity prototypes to illustrate design ideas.

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  FARFETCH

  May 2023 - now

  Product Designer

  Farfetch Platform Services (FPS) Onboarding team delivers tailored Product Design solutions that support re-platforming and continued development needs. The projects range from end-to-end Product Development to UI toolkits that streamline onboarding needs.

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  Nagarro

  Sept 2024 - now

  Product Designer