Tyler Holloway

Tyler Holloway

Mac Specialist, Plano and Mac Packing Team Member

Followers of Tyler Holloway896 followers
location of Tyler HollowayWilmington, Delaware, United States

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  • Timeline

  • About me

    Marketing Consultant | Educator | Nonprofit Founder | Fractional CMO | 10+ Years and 100+ Clients | Specialized in: Branding, Digital Strategy, and Customer Experience Management (CXM)

  • Education

    • Wilmington University

      2011 - 2012
      Master of Business Administration (MBA) Organizational Leadership
    • Wilmington University

      2010 - 2011
      Master of Business Administration (MBA) Marketing Management
    • University of Delaware

      2005 - 2010
      BAAS Music Business
    • Glasgow High School

      2001 - 2005
      Distinguished High School Diploma Music
  • Experience

    • Apple Retail

      Jul 2007 - Dec 2008
      Mac Specialist, Plano and Mac Packing Team Member

      As a Mac Specialist, I interacted with customers as an educator, business consultant and salesperson. It was my goal to provide the best possible experience for my customers and to find them the perfect solution.As a Plano Team member, I worked after-hours to install new products, security, and store displays.One of my proudest accomplishments at Apple was taking part in the development and implementation of the Mac Packing Team. The role of the team was to aid customers in their transition from PC to Apple by transferring their files and educating about their new computer. Show less

    • The Magic Shop Recording Studio

      Jan 2009 - Feb 2009
      Intern
    • Christina School District

      Jul 2009 - Jul 2014
      Drum Line Instructor

      Responsible for the music composition and education of the Glasgow High School Drumline in both the outdoor and indoor marching band seasons.- Student class sizes of 5-12 ranging from 14-18 years old- Consistently recognized as Top Percussion Section in Tournament of Bands competition- Transitioned teaching and writing responsibilities to former student

    • THinc. Productions

      Jun 2011 - Jun 2021
      Owner

      Audio Production Facility- Multi-Track Recording Studio- Voice Overs / Foley Effects- Post Production and Mastering Services- Front of House Engineering for Live Performances- On-Site Field Recording and Production for Film

    • Trellist Marketing and Technology

      Feb 2013 - Apr 2023

      Managed partnership, agency services, and account portfolio for Sprinklr CXM platform across 70+ Fortune 1000 client relationships.Established service capabilities and expert reputation for Implementations, Managed Services, and Reporting across all SaaS platform functions, including Listening, Publishing, Engagement, Advertising, Advocacy, and Care. Led all project requirements gathering, co-selling, estimation, contracts, platform architecture, user training, and all onboarding to the platform as well as ongoing consulting services and insights reporting. Developed job requirements for hiring and training plans to grow a team of 12 consultants, engineers, analysts, project managers, and account executives. Key Accomplishments:- Architected and deployed customer support solutions for one of the world’s leading social media platforms, enabling the client to process over 1M inbound messages and leverage AI models to reduce assigned, actionable messages by 96%- Achieved 4x the standard internal margin and awarded agency’s first software commission by rapidly onboarding over 100 global users across 40 countries to Sprinklr in one month for a Fortune 1000 client- Pioneered monetization strategy for agency-owned Sprinklr instance by expanding social business service offerings and market research capabilities for agency clients to offset platform costs- Ideated and implemented a first-of-its-kind digital display solution for a Fortune 500 travel company’s tentpole event. Engineered and deployed a repeatable, customizable experience that has become Best Practice- Onboarded over 12 prominent universities to Sprinklr in less than one year to advance research and channel management. Collaborated with clients and engineers to introduce custom functionality such as raw data exports and random sampling to address data use cases for academic and peer-reviewed studies Show less Responsible for leading all aspects of enterprise account management, including business development, cross-functional team leadership, and nurturing consultative relationships with executive stakeholders.Drove all strategic communications and consulting efforts, including business planning, project ideation, project scope and estimation, as well as budget management. Served as subject matter expert about the clients business to onboard multi-disciplinary project teams, drive client interactions as lead consultant, and oversee project success metric measurement.Key Accomplishments- Managed AOR relationship for international health sciences organization, overseeing a full company rebrand, CMS selection & website development, trade show booth and sponsorship management, as well as multiple product brand launches across various divisional offerings. Developed an innovative digital catalog that saved the company thousands of dollars of printing costs annually and provided deeper analytics tracking of end users to inform future product prioritization- Empowered a pizza delivery company client with local insights to guide store closings and new safety policies in response to Covid-19. Designed social listening queries and dashboards for real time volume measurement and sentiment analysis of Covid conversations and store sanitization practices- Uncovered Covid’s impact on affluent consumer preferences of credit card features to inform Fortune 50 product offerings. Developed digital listening queries, dashboards, and a thorough insights report comparing top four global credit card brands- Revitalized a dated brand of a nonprofit arts organization through comprehensive marketing audit, competitive analysis, new brand identity, and updated strategy. Reactions to the brand were described as “a breath of fresh air,” from audiences and, “in the top 1% of work,” from the Executive Board Show less Developed an “agency within the agency” to scale the enterprise service offerings to the needs and budgets of local small businesses and nonprofits through innovative project team structures, flexible pricing models, and solution-focused packaged service offerings. Built and maintained a successful, longstanding, portfolio of 100+ clients across a variety of industries. Maintained project profitability through efficient project planning, flexible team structures, and lean project estimation.Elevated to a new role in 2020 called Chief Account Leadership Officer due to exceptional client service and account performance to scale the successful Small Business and Nonprofit Vertical Area. Mentored a hand-selected team of Project Managers/Account Executives to transition the existing client relationships from the account portfolio of over 100 accounts in order to scale ongoing portfolio growth. Show less Directed project planning, managed client meetings, and facilitated delivery of all project components. Oversaw quality assurance process with meticulous attention to detail, ensuring all assets were delivered correctly, on time, and within budget. Effectively communicated with all internal and external stakeholders throughout project lifecycle.Key Accomplishments:- Seamlessly navigated FDA review for 80 print and digital assets to deliver on-time, on-budget digital marketing collateral for new drug launch (Fortune 500 pharmaceutical company) including supervising medical, legal, and regulatory review- Transformed internal business frameworks to decrease project documentation time by 50-80% and reduce errors- Collaborated with CTO to identify opportunities to implement tools to automate processes for a more streamlined and scalable medical, legal, and regulatory review process Show less Directed business opportunity generation and new client acquisition related to enterprise accounts. Fostered account relationships and facilitated daily business development projects, task, and initiatives to increase Enterprise business development team effectiveness.Oversaw full sales process including lead generation, opportunity scoring, briefing the internal pitch team, managing all prospect communications, producing proposals and PowerPoint presentations, as well as leading in-person sales pitches all the way through to contract development, negotiation, and execution.Key Accomplishments:- Developed scoring system for qualifying and classifying new business leads- Managed RFI/RFP processes, including response creation and leading pitch meetings, which has resulted in winning competitive bids that have led to multi-year client relationships Show less

      • Chief Account Leadership Officer

        Jan 2020 - Apr 2023
      • Practice Area & Partnership Director - Sprinklr CXM

        Jan 2019 - Apr 2023
      • Senior Consultant & Account Services Executive

        Jan 2018 - Apr 2023
      • Small Business and Nonprofit Vertical Area Leader

        Jan 2015 - Jun 2022
      • Project Manager

        Feb 2013 - Jan 2018
      • Enterprise Sales Support & Business Development Leader

        Feb 2013 - Jan 2015
  • Licenses & Certifications

  • Volunteer Experience

    • Member Board of Directors

      Issued by Delaware Symphony Orchestra on Jul 2021
      Delaware Symphony OrchestraAssociated with Tyler Holloway
    • Co-Founder and Board Chair

      Issued by The Travel Songs Foundation on Sept 2010
      The Travel Songs FoundationAssociated with Tyler Holloway
    • Program Director & Mentor - TEENS Program

      Issued by Philly Ad Club on Sept 2016
      Philly Ad ClubAssociated with Tyler Holloway