Hope Keilman

Experience

• 

  International Business Association- Penn State

  Jan 2019 - Dec 2019

  International Business Association: Events Director

  - Arranged the club's first speaker series by inviting distinguished professors within the Penn State network to initiate discussion on global business topics and concerns as a supplement to exposure gained in the classroom- Coordinated and organized the club's first international 3-day trip for team building within the association

• 

  Heroes Tavern

  Nov 2019 - Dec 2019

  Digital Enterprise Project: Implementing Strategy on Social Media

  - Evaluated the tavern's social media presence and gauged areas that strategy could advance the business's objectives- Produced and implemented original content to build a sense of the brand on Facebook and Instagram- Launched the Homegrown Hero campaign that resulted in the most successful social media posts on the page. The first feature reached 5,358 people, resulted in 480 reactions, comments and shares, and generated 1,160 post clicks.- Improved metrics in the duration of my work: page follows increased 108%, page likes increased 625%, post reach increased 39%, and post engagement increased 3% Show less

• 

  A+B Media, Mental

  Oct 2020 - May 2021

  Editorial Intern

  - Pitching and writing stories for Mental, the company's flagship website, mental health lifestyle brand, centered around destigmatizing mental illness for Gen X and Z women- Interviewing top doctors, patients, and advocates- Collaborating with fellow interns and the founders, the former Editors-in-Chief of Women's Health and Men's Health magazines, to develop the brand's social media campaigns and media production

• 

  Third Bridge Group Limited

  Oct 2021 - Apr 2022

  Associate

  Third Bridge is a global research firm disrupting the traditional investment research market, providing some of the world's largest hedge funds, mutual funds, private equity funds and management consultancies with unique, human-led insights to help them make better investment decisions. A vision to deliver deep insight and unbiased market intelligence has evolved into a business with a range of complementary products, and a global presence and client base.Third Bridge Forum gives investors clarity and insight through detailed Interviews with industry executives, providing granular and highly relevant information that is hard to find elsewhere. Third Bridge Connections offers investors direct access to prequalified industry experts through 1:1 consultations and private meetings, providing unfiltered insights into companies and markets. Show less

• 

  Catalyst Consulting Group, Inc.

  Oct 2022 - Aug 2023

  Brand & Content Marketing Strategist

  IT Consultancy with more than 3 decades of expertise in building and implementing technology for public sector and government organizations.• Wrote, curated, and edited content, creating a library of case studies, company overviews, client testimonials, sales and project kickoff presentations, social media, content marketing, and RFP’s – all with a consistent brand voice• Conducted in-depth interviews with project teams to gather comprehensive insights for case study writing with clearly communicated value propositions of solutions• Managed the social media, LinkedIn content calendar, spearheading the creation of a biweekly LinkedIn Newsletter that accumulated ~1500 subscribers; Page follower count increased by ~54% in my tenure• Led collaboration and effective management of a team of 3 marketing team interns, creating and delegating internship program responsibilities, delivering comprehensive guidance, feedback and hands-on editing• Spearheaded a webinar opportunity, orchestrating the presentation on our mobile app solution for the City of Chicago’s 311 department, leading a panel discussion featuring the City of Chicago, Chief Technology Officer and the Director of 311 services, along with our project team, in front of a live virtual audience• Facilitated strategic content marketing partnerships, fostering successful execution of joint initiatives, including partnerships with a government contact center professionals’ organization, AGCCP, as well as a product marketing agency, Article Group, contracted by Salesforce on our behalf• Crafted compelling industry award nominations that yielded industry-wide recognition and accolades, including finalist recognition in all three submitted categories for the Digital Revolution Awards, a victorious win in the Education Consulting category of the 2023 Salesforce Partner Innovation Awards, and awaiting results for the AWS Partner Awards, Social Impact category Show less

• 

  Delightful Communications

  Apr 2024 - now

  Marketing Communications Specialist