
Darren Woolford
Personal & Business Banking Consultant - NZ

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About me
Experienced Senior Leader in: ➤ Sales, Marketing, Media & Advertising, Brand Activations & Events. ➤ Results and People Orientated ➤ Creative & Innovative mindset
Education

Franklin Covey via Computershare
2015 -Management Certificate Management - Great Leaders, Great Results
Marketing Week Mini MBA Graduate with Mark Ritson
2018 - 2019Mini MBA in Marketing Marketing ACompletion of the key elements of this course: - Market orientation & research- Segmentation & targeting- Positioning- Product development & distribution - Pricing, profitability & communication

Disneyland - Anaheim Los Angeles
2018 - 2018Certificate Advanced Customer Service CertificateExtensive customer service, customer experience and customer selling techniques along with business improvement solutions at scale.

Silicon Valley Business School
2018 - 2018Certificate Innovation & strategy CertificateInside overview from the heart of technology and invocation.Course covered all aspects of ways to embrace technology in the new world and how to leverage technology for customers and business improvement.How to be aware of new trends in the digital world and apply these into various business strategies across people management, marketing, sales and business operations.

Six Sigma
2012 - 2013Green Belt Six Sigma for business Green Belt Certified
Hutt valley polytechnic
1992 - 1994Certificate in Food Preparation & Culinary Arts (Level 4); Certificate in Patisserie (Level 4) Hospitality cooking
Hutt Valley Memorial College - Petone, Wellington New Zealand
1987 - 1992High School Certificate
Papanui High School, Papanui - Christchurch New Zealand
1986 - 1987
Australian Institute of Management
2010 - 2013Advanced Diploma Operations & Business Management Pass - High DistinctionVarious forms of study in the area of Operational and Business Management including a high distinction in a diploma of Management; time management; dealing with difficult people/situations, and communicate to influence.
Experience

ANZ
Jan 2001 - Jan 2002Personal & Business Banking Consultant - NZProviding excellent customer service and banking advice/solutions consistently to personal, business and corporate clients.

National Australia Bank
Aug 2002 - Oct 2007Managing a team and overall portfolio of business banking and corporate customers across South Australia, Western Australia and Northern Territory to deliver on their cashflow solutions and invoice finance requirements. Effectively contact and provide banking solutions to Personal, Business and Corporate clients.Assist NAB clients reach their financial goals, via a financial review of their current situation and providing acheivable financial outcomes by way of Term Deposits, lending, and insurance solutions.Meet all required sales targets consistently and enhance customer experience at all times. Assisting personal, business and corporate clients with their Internet & Online banking needs.
Manager SA/NT/WA - Cashflow Solutions
Sept 2004 - Oct 2007Outbound Sales Consultant
Jun 2003 - Sept 2004Internet & Online Banking Consultant
Aug 2002 - Jun 2003

ANZ
Oct 2007 - Oct 2009Assistant Manager - Invoice FinanceManaging a porfolio of business banking/corporate clients across victoria to ensure all Invoice Finance requirements were delivered, build and maintain positive relationships and consistently deliver on ANZ values.

Computershare Australia
Feb 2010 - Jul 2015Senior Leader - Shareholder Payment Support/Replacement PaymentsSuccessfully manage in excess of 20 staff and their overall business performance via 1-on-1’s, end of year appraisals, management of staff reduction/off shoring, as well as managing all resourcing requirements.Successfully manage all shareholder replacement dividend requests, via the issuing of dividend replacements (at times multi million dollar replacements) via Direct Credit or Cheque.Successfully drive continuous improvement iniatives and strategies, and completion of any UAT (user acceptance testing) required.Key involvement in a new internal straight through processing (automation) project, and as the business owner, responsible for the roll out to my team and the broader business, ensuring the updating of process documents, and identifying further processing opportunities/enhancements. Responsible for organising through my Team Co-ordinators any required training/coaching for existing and new staff.Successful management of my team in conjunction with department/company budgets, and internal/external SLAs to ensure an excellent business outcome.Responsible for recruitment of new staff at both an ISR (Investor Services Rep) and Team Co-ordinator level - of which both report to me. Show less

News Corp Australia
Jul 2015 - Feb 2020Management of a team of dedicated and amazingly talented Sales Managers, Digital Manager & Account Executives and an overall portfolio (with in excess of $13m) of independent agencies and their clients advertising needs nationally across multiple platform solutions. We consistently have our customers needs at the forefront of our minds in order to provide solutions that drive cut through & results for their advertising campaigns.Our ultimate goal is to become our agencies & clients trusted media and marketing partner and always use out of the box creative ideas and internal talent, along with research/insights to challenge the status quo.I’m a big advocate for helping to drive a thriving & positive mindset culture on the back of supportive network. I focus on continuous learning for my people and having a collaborative team environment that results in a high performing & an engaged team. Show less Managing the NewsCorp Australia Victorian Automotive & Retail Advertising team and ensuring Automotive & Retail clients throughout Victoria have premium solutions to meet their multi platform advertising needs. Our team continues to share our outstanding knowledge of multi platform advertising with our clients to create a point of difference, in particular the use of the below: * High level display targeting* Google Adwords/search * Facebook Social targeted * Multi publication print * Rich media executions* Video (YouTube, Unruly & Storyful)* Content marketing * Augmented Reality * Bespoke engaging creative solutionsWe always ensure our clients needs are at the forefront of our ideas & recommendations, and create tailored campaigns to ensure our clients achieve positive ROI and they further engage their customers. Show less
Group Sales Director - Agencies
Mar 2018 - Feb 2020Sales Manager - Automotive & Retail
May 2017 - Mar 2018Account Manager - Automotive
Jul 2015 - May 2017

Stage3 - Growth Agency
Feb 2020 - Feb 2021Head Of Sales & PartnershipsManaging an entire sales & partnerships team across all sales, client & operationalfunctions nationally from both new business, to current business & across to client on-boarding & partnership management (National and International clients).Establishing & rolling out a robust operational tools process & management system forthe entire sales & client partnerships function.Creation & implementation of standard operation procedures across all sales &partnerships functions to ensure a consistent approach is followed for all functions.Establishing and implementing a new CRM system and a new start to finish sales &client on-boarding process.Coaching & Leading a team of high performing, collaborative individuals that make adifference. Show less

ACTIV Brand Management
Mar 2021 - Feb 2025> Leading a national & international approach to brand marketing, activation & event management initiatives for clients.> Key focus of ensuring my team maximise brand marketing & accelerate brand results for clients.> Key support for Director of Activ with overall staff management, company strategy, financial analysis, client portfolio management for national & international brand activations, activations and events & future of the business. Our mission statement is:The ACTIV team is comprised of people that are not only creative geniuses, but exude passion for the entire concept to delivery process - and LOVE what we do! Working synonymously with our clients to form a critical extension to their teams, it is fair to say that our clients didn’t realise they needed us, until they did. The key to our success is measured by the success of our clients. Our campaigns are carefully created with the fans front of mind, delivering the best and most memorable experiences at event, and beyond. We also ensure that our clients new advocates are not forgotten post event, providing effective solutions to engage and nurture THEIR new fans, for years to come. We are the driving force to champion your next campaign, event and and take your brand strategy to a whole new level. That’s why we are ACCELERATING brands! Show less
General Manager
Jul 2022 - Feb 2025National Business Development Manager
Mar 2021 - Jul 2022
Licenses & Certifications

Light Rigid Truck License
VicRoadsJan 2022
Honors & Awards
- Awarded to Darren WoolfordTop 10 Sales Leaders Nationally in 2019 News Corp Australia Oct 2019 Achieved annual financial results that secured me a top 10 sales leader position for 2018-2019 financial year.
- Awarded to Darren WoolfordRunner up - Best New Business NewsCorp Australia Sep 2016 Runner up - Best new business category for Q1 in FY17
- Awarded to Darren WoolfordWinner - Best New Business NewsCorp Australia Sep 2016 Winner - Best new business category for Q1 in FY17
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