Seneca Garber

Experience

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  Seattle Opera

  Jan 2003 - Aug 2012

  - Prepared and presented 100+ speeches with audio/visual each season for Seattle Opera productions that reached 6,500+ people each year.- Created and managed budget for student education programming; increased the earned income by 50% to $45,000 annually over two years.- Oversaw the Experience Opera program that introduced thousands of students to opera; programs included school visits, creating classroom materials, and coordination of dress rehearsal attendance.- Expanded the number of presentations from 9 per opera to 18 per opera, increasing the number of people reached by over 1,000 per season.- Managed up to four interns simultaneously in preparation for student programming. Show less

  • Education Associate

    Jan 2007 - Aug 2012

  • Education Programs Coordinator

    Jan 2004 - Jan 2007

  • Ticket Agent

    Jan 2003 - Jan 2004
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  Seattle Chamber Music Society

  Jan 2013 - Feb 2022

  Director of Marketing

  - Leads all marketing initiatives with an annual budget of $22K to generate over $375K in revenue. Initiatives include digital and print campaigns, direct mail, social channels, and email marketing.- Manages the Marketing Coordinator for the Music Under the Stars program. Led the growth of the program from an average of 30 people per event to over 100 people per event.- Over 20 unique e-marketing campaigns sent to over 5,000 patrons; average open rate of over 30%.- Films and edits interviews for website and YouTube.- Analyzes marketing campaigns through Google Analytics and Google AdWords, linking campaigns, website, and CRM system to track customer journey.- Manages WordPress by building events, maintaining design, and overseeing ongoing maintenance of site.- Increased social media engagement by 300% (Facebook) and 220% (Twitter). Show less

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  University of Washington

  Feb 2022 - Oct 2023

  Assistant Director for Marketing & Communication

  - Plans content and reports out on social media channel.- Project Manager for the marketing initiatives for engagement teams programs and events.- Created a budgeting sheet for department expenditures.- Trained for Cvent event creation.