Ivón García Traslaviña

Experience

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  Corporación Maloka

  Jan 2013 - Aug 2014

  Professional in Scientific Agenda and internal communicator

  - Manage, execute and position the Scientific Agenda within the general public (university,nearby community, vulnerable population).- Strategic relationship with Maloka allies for the execution of free events.- Acquisition of sponsorship of free programming.

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  Falabella

  Oct 2014 - Nov 2016

  Content Editor

  - Creation of content for the Falabella Colombia website.- Drafting of technical product sheets.- Generation of communication campaigns for events and shopping guides.- Content optimization for SEO positioning.

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  Universidad El Bosque

  Nov 2016 - Aug 2017

  Copywriter

  - Generation of the contents of the new website published on March 6, 2017.- Creation of communication guidelines.- Optimization of the user experience (UX).- Content writing: news, events, copies, information on academic programs,information on institutional areas, admissions, and research texts.- Information management.

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  Compensar

  Sept 2017 - Aug 2019

  Content analyst

  - Creation, development, and implementation of mailing and SMS strategies.- Analysis of indicators.- Creation of reports and dashboard showing results of the strategies.- Preparation of proposals to optimize digital marketing processes and strategies.- Optimization of the user experience (UX) from email and SMS.

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  Multiplica

  Apr 2021 - Sept 2021

  Content Strategist | CX Writer
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  Scotiabank Colpatria

  Oct 2021 - Mar 2022

  UX Writer
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  Mercado Libre

  Mar 2022 - now

  UX Writer