Cristian Asafte

Experience

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  Carrefour

  Nov 2007 - Nov 2015

  • Responsible for creating seasonal and promotional planograms using Aldata Apollo program along with analysing market trends to create opportunities to gain a competitive advantage.• Design shelf layout in order to provide increased visibility and attractiveness for our clients.• Supervise implantation of the planograms in the our stores and continuously monitoring the competiton in retail industry.• Ensure transmission at stores (hypermarkets) of the retro-planning planograms, and the changes in our store plans(increase or decrease in space for our categories).• Tracking linear profitability and customer satisfaction internally and externally helping the client in making purchasing decisions and establish the decision tree for every category of products.• Analise sales results weekly/monthly for every category of products and decide the growth or reduction of space for every product, to ensure the sales growth. Show less • I have coordinated a team of 20 people.• Supply the department with enough goods to satisfy the costumers needs and according to sales, and avoid Out Of Stock situations.• Carrying out periodic inventory in the Beverages Department.• Hire the necesary personnel, organize the daily schedule for my team and delegate every one of them certain tasks in order for the department to increase our sales.• Achieving and increasing sales in Beverages Department.• Keep good relations wih all hypermarket clients and resolve any situation that may appear in my department.• 3 succesfull hypermarket openings across the country. Show less

  • CATEGORY MERCHANDISING SPECIALIST in BEVERAGES and FROZEN GOODS at Carrefour HQ

    Feb 2009 - Nov 2015

  • DEPARTMENT BEVERAGES MANAGER - CARREFOUR ROMANIA, Bucharest

    Nov 2007 - Feb 2009
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  Pernod Ricard

  Dec 2015 - Dec 2020

  MODERN TRADE KEY ACCOUNT at PERNOD RICARD

  I had in my direct responsibility around 50 stores: 18 large format Stores (hypermarkets, Cash&Carry) 35 small format stores (supermarkets and hard discount).• I have increased my overall Sales with 20% for the region I was responsible for, with the help of my team, team that I was direct responsible for.• Ensure permanent listed products availability across the POS universe – max. 2 % OOS, as well as the implementation of merchandising guidelines.• Develop and maintain a deep knowledge of the business landscape and environment evolutions and category trends, in order to maximize business opportunities.• Establish and develop mutually beneficial and trusting business relationships with key people from my region through cooperation and integrity.• Assess, recommend, implement and evaluate effectiveness of commercial activities (sales force, promotion, account investments) in order to optimize commercial performance and ensure excellence in execution.• Build and develop brands and categories on the market and understand channel and consumer specifics and align commercial activities with marketing strategy.• Understand and implement category management principles in order to improve total spirits category performance and to ensure the achievement of company business objectives. Show less

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  REWE GROUP - PENNY ROMANIA

  Jan 2021 - Oct 2021

  SPACE PROJECT MANAGER

  • Developing and updating planograms in JDA software for all categories of products in the store - for final plans of the stores - updating planograms regulary, but also seazonaly.• Developing weekly store planograms for Food and Non Food promotions.• Verifiying the logistic datas for all new products listed.• Opening/Closing shelf meters - articles in WWS.• Transmission of the first order quantity for every new article listed according to the planogram.

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  SINDECO DEVELOPMENT-Company that is a manufacturer and seller of plumbing and thermal installations.

  Nov 2021 - Dec 2022

  KEY ACCOUNT MANAGER

  • Managing and developing excellent relationship with customers - DIY stores.• Responsible for KPIs achievement, product and assortment analysis.• Full client relationship management (sales & buying).• Contracts negotiations, sales forecasts and reports.• Prepare sales promotions and campaigns (business case, follow-up, evaluation).• Active support in business planning process, manage market specific projects, initiatives.

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  Glovo

  Jan 2023 - Mar 2023

  SENIOR BUYER - Q COMMERCE

  • Defining the requirements and gathering informations about the products from the suppliers, negotiating the offer and signing the contracts with our partners.• Sending the acquisitions orders for the merchendise to our suppliers, making sure that all the invoices are paid on time and the delivered merchendise at our warehouse is as agreed.• Responsible for KPIs achievement, product and assortment analysis.• Tracking the quantitative stocks from our warehouse, in order to optimise spaces and our sales of merchendise.• Prepare sales promotions and campaigns (business case, follow-up, evaluation).• Analyze market trends, competition, collect and distribute information through periodic visits at specific retailers. Show less