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Vicki P.

Vicki P.

Followers of Vicki P.983 followers
location of Vicki P.United Kingdom

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  • Timeline

  • About me

    Head of Marketing and Customer Insight at Welcome Break | Vice-Chair of the Welcome Break Charitable Fund | Ex-Merlin Entertainments | Ex-BMW

  • Education

    • The Campion School Sixth Form

      2008 - 2010
      A Levels

    • Sacred Heart of Mary Girls' School

      2003 - 2008
      GCSE

    • University of Hertfordshire

      2010 - 2014
      BA (Hons) Marketing with Advertising How the use of Augmented Reality affects customer based brand equity 1st class honours

      Activities and Societies: University of Hertfordshire Sirens Cheerleading Club

    • CIM | The Chartered Institute of Marketing

      2014 - 2015
      Certificate in Professional Marketing

    • CIM | The Chartered Institute of Marketing

      2018 - 2019
      Diploma in Professional Marketing

  • Experience

    • BMW Group

      Jun 2012 - May 2015

      Represented BMW UK at key sponsorship events such as the PGA Championship Golf Tour and Goodwood Festival of Speed. Supported in coordinating advertising campaigns across various channels, including digital, print, and social media, to maximise brand exposure and drive sales. Solely led the April Fools Day campaign which achieved the highest KPIs versus previous years, including 12,500 Facebook likes and 700,000 Twitter impressions with celebrities, such as Jake Humphreys, tweeting about the campaign.

      • Events Assistant

        Aug 2013 - May 2015

      • Advertising Assistant

        Jun 2012 - Aug 2013

    • Impulse Leisure

      Jul 2014 - Jun 2017
      Group Marketing Executive

      Specialised in developing and executing targeted membership campaigns to drive growth and engagement across Essex and West Sussex. Led the successful launch of a new budget gym brand, The Gym Hub, demonstrating proficiency in brand development, market positioning and event planning.Finalist for ‘Excellence in Marketing’ awards and ‘Best Use of Social Media’ award at the Thurrock Business Awards 2016.

    • Merlin Entertainments

      Jun 2017 - Nov 2020

      SEA LIFE London Aquarium and Shrek’s Adventure! LondonResponsible for developing and executing strategic marketing plans to drive visitor engagement, revenue generation and customer satisfaction. Skilled in leveraging digital marketing, social media, and partnerships, as well as executing OOH campaigns and PR stunts to enhance brand visibility and drive ticket sales. Worked closely with several departments including Trade team, Merlin Annual Pass team and partner attractions to ensure strategies aligned. Managed a Marketing Executive and several agencies, and worked closely with attraction operations team and Aquarist. Show less

      • Senior Marketing & PR Manager

        Aug 2019 - Nov 2020

      • Marketing & PR Manager

        Jun 2017 - Feb 2020

    • Welcome Break

      Nov 2020 - now

      • Head of Marketing and Customer Insight

        Jan 2023 - now

      • Marketing and Customer Insight Manager

        Nov 2020 - Jan 2023

  • Licenses & Certifications

    • Diploma in Professional Marketing

      CIM | The Chartered Institute of Marketing
      Apr 2019

    • Certificate in Professional Marketing

      CIM | The Chartered Institute of Marketing
      Jul 2015

  • Volunteer Experience

    • Head Coach - Hertfordshire Sirens Cheerleading

      Issued by University of Hertfordshire on Oct 2015
      University of HertfordshireAssociated with Vicki P.

    • Beaver Scout Assistant Leader

      Issued by The Scouts on Sept 2005
      The ScoutsAssociated with Vicki P.

    • Cub Scout Leader

      Issued by The Scouts on Sept 2014
      The ScoutsAssociated with Vicki P.

    • Volunteer

      Issued by Camps International on Jul 2010
      Camps InternationalAssociated with Vicki P.