Soumya Malhotra

Soumya malhotra

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location of Soumya MalhotraDubai, United Arab Emirates
Followers of Soumya Malhotra2000 followers
  • Timeline

  • About me

    Product Marketing Manager | Driving Growth Strategies in MT and E-Commerce for Pidilite Industries

  • Education

    • Brightlands school

      2007 - 2014
      X and xii pcm

      Activities and Societies: •Debate Team •Extempore Club •Creative Writing Club •Event Management Team

    • Riverdale school

      2000 - 2007

      Activities and Societies: Debating Society Dance Club School Choir

    • Indian institute of management, shillong

      2018 - 2020
      Master of business administration - mba
    • Upes

      2014 - 2018
      Bachelor of technology computer science, spl. business analytics and optimisation
  • Experience

    • Upes

      Aug 2014 - Apr 2018

      •Fostered a team of 25•Enforced general discipline in the Institute and facilitated a smooth flow of events•Coordinated with the Heads of all Student Chapters and Clubs Was nominated by the administration to serve as the primary student POC to resolve ragging issues and undertook initiatives to prevent it. Planned and organized intra and inter college events for Math and Logic Enthusiasts. Organised cultural events round the year and arranged for sponsors for the same. •Led a team for the execution of Delegate Affairs and public relations activities•Served as the primary POC for delegates and forged worldwide relationships for the club•Organised intra/inter and national MUNs as a member of the Core Team

      • Discipline Committee Head

        Apr 2017 - Apr 2018
      • Student Representative, Anti Ragging Committee

        Aug 2015 - Apr 2018
      • Discipline Committee Member

        Apr 2015 - Apr 2018
      • Core Team Member, Mathematics Mania Club

        Aug 2015 - Dec 2017
      • Student Co-Convener, Uurja Cultural Committee

        Aug 2014 - Dec 2017
      • Under Secretary General, International MUN Club

        Aug 2014 - Dec 2016
    • Credfic

      Mar 2017 - Apr 2017
      Financial analyst and content developer

      Worked as a Financial Analyst for the start-up, and contributed to its brand as the soul Content Developer of the team.

    • Bharat electronics limited

      Jun 2017 - Jul 2017
      Technical analyst

      •Carried out a project on the Technical Analysis of Financial Markets•Developed a Random Forest Model and trained it on 5 years of curated data of the companies listed in the NIFTY50 index•Predicted trends in short term stock valuation based on the concepts of simple and exponential moving averages using R

    • Zeitgeist, iim shillong

      Aug 2018 - Mar 2020
      Office bearer

      •Organised literary events, quizzes, and debates at the national level•Formulated and organised Zenith, the first LitFest of IIM Shillong•Responsible for Symphony, the Annual Magazine of IIM Shillong•Coordinated the Prep Team to provide juniors with assistance in placement related processes

    • Pidilite industries limited

      Apr 2019 - May 2019
      Summer intern

      •Worked on achieving merchandising excellence in Modern Trade for the Consumer Products division of Art, Stationary, and Fabric (ASF) and Maintenance (MNT) departments. •Developed the Merchandising Strategy after benchmarking the best merchandising practices in MT and those of competitors•Defined the roles and in-store deployment norms of KAEs and Merchandisers, and designed their ideal compensation plans•Designed the DRCP and Beat on the basis of the ideal account coverage frequency and the Merchandising Report standards•Carried out a 7 day Pilot in the different kinds of MT outlets in Bangalore to test the strategies recommended Show less

    • Pidilite industries limited

      Nov 2019 - Feb 2020
      Winter intern

      •Ideated ways to expand in the stationery channel•Identified products and categories for Market Development and Diversification, and did a market potential and profitability estimation•Created the ideal Sales and Marketing Mix for Rangeela Creative Clay and the recommended products

    • Powercam electricals private limited

      Mar 2020 - Aug 2020
      Business development associate

      Sales and marketing associate

    • The punch magazine

      Jun 2020 - Dec 2020
      Copy editor
    • World youth council

      Jul 2020 - Aug 2020
      Change leader

      Worked under the Teach Your Talent Initiative of the NPO to reach out to the underprivileged children of the country most affected by the pandemic, and to provide them with steady home tutoring dotted with regular assessments in an effort to minimise the disruption caused to their education.

    • Pidilite industries limited

      Aug 2020 - now

      • Managed Field Marketing for the Arts, Stationery and Fabric Division of the Consumer Products vertical in Mumbai and Gujarat• Led a team of 16 field executives responsible for driving BTL activations for 3 categories— Adult, Child, and Professional Art and Craft at various potential avenues• Ideated and executed strategic initiatives to generate demand at the user level via BTL and ATL initiatives to influence the influencers • Was responsible for running trade marketing initiatives at the dealer level• Coordinated the tactical operations in tandem with the ASMs and KAMs to ensure regular stock liquidation from accounts and hence aid secondary sales by conducting activations to push tertiary sales Show less

      • Product Manager

        May 2023 - now
      • Market Development Manager

        Oct 2021 - May 2023
      • Manager - Special Projects

        Jun 2021 - Oct 2021
      • Management Trainee

        Aug 2020 - Jun 2021
    • Stories to action

      Sept 2020 - Apr 2021
      Digital marketing advisor
  • Licenses & Certifications

    • Web analytics

      Management institute of leadership and excellence
      Nov 2014
    • Linux administration

      Ritusha consultants pvt ltd
      Oct 2014
    • Content marketing

      Hubspot academy
      Jul 2020
      View certificate certificate
    • Verified international academic qualifications

      World education services
      Oct 2021
      View certificate certificate
    • Gurukool 2017

      Ibm
      Aug 2017
    • Arth101: art appreciation

      Saylor academy
      Jul 2020
      View certificate certificate
    • Business analytics specialist

      Ibm
      May 2018
      View certificate certificate
    • Phil304: existentialism

      Saylor academy
      Jul 2020
      View certificate certificate
    • Research trends in machine learning

      University of petroleum and energy studies
      Aug 2016
    • The data scientist's toolbox

      John hopkins university sais online
      Jun 2015
      View certificate certificate
  • Volunteer Experience

    • Writer for The Burning Spear

      Issued by African People's Education and Defense Fund (APEDF) on Aug 2020
      African People's Education and Defense Fund (APEDF)Associated with Soumya Malhotra
    • Volunteer, Dehradun Community Literature Festival

      Issued by World Integrity Center on Apr 2018
      World Integrity CenterAssociated with Soumya Malhotra
    • Literary Colonel

      Issued by StoryMirror Infotech Pvt Ltd on Jan 2017
      StoryMirror Infotech Pvt LtdAssociated with Soumya Malhotra
    • Community Development Volunteer

      Issued by Jagriti Prerna on Apr 2015
      Jagriti PrernaAssociated with Soumya Malhotra
    • Community Volunteer

      Issued by Kanya Jeevan Dayini Samiti on Jun 2014
      Kanya Jeevan Dayini SamitiAssociated with Soumya Malhotra