Experience

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  Project india empowerment

  Sept 2017 - Oct 2017

  Community coordinator

  As a community coordinator, my job was to curate relevant content to bring together and lead a community of photographers and writers.

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  Inspiro india

  Jun 2018 - Aug 2018

  Social media intern

  During my social media internship at Inspiro India, I gained valuable insights into the significance of maintaining a structured social media calendar, ensuring timely posts, utilizing automation tools for scheduling, and optimizing content with relevant hashtags and captions.

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  Ndtv convergence limited

  Jul 2018 - Jul 2018

  Production intern

  • Orchestrated pre-production tasks including video concept planning, location scouting, storyboarding, scripting, and scheduling to ensure seamless video production workflows and high-quality outcomes.• Played a key role in post-production activities by overseeing the editing process, ensuring shot alignment, performing color and audio corrections, and incorporating voice-overs and text elements for polished final video deliverables.

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  First partners communications

  Dec 2018 - Jan 2019

  Research intern

  Conducted extensive secondary research using reprography techniques for ITC projects and gained insights into calculating AD and PR value during my internship at First Partners Communication, a leading PR firm.

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  Daiko fho

  Jul 2019 - Aug 2019

  Graphic design intern

  • Developed diverse design assets (layouts, logos, social media posts, etc.) for clients like Hero Honda and Finger Zinger, adhering to brand guidelines.• Collaborated with design team to brainstorm concepts, create moodboards, and prepare presentation decks for client pitches.

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  Studio snapink

  Jul 2020 - Apr 2021

  Social media designer

  • Established and managed organic social media campaigns, effectively establishing the photography studio's online presence. Designed a cohesive brand identity to ensure consistency across platforms and enhance brand recognition.• Developed visually striking and innovative social media templates for Instagram and contributed to website design, ensuring a captivating and cohesive online presence that resonated with the studio's brand image.• Generated compelling and engaging content resulting in a substantial organic growth of 1000 followers within a span of 6 months, showcasing effective content strategies and audience engagement tactics. Show less

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  Agmatel india pvt ltd

  Aug 2020 - Nov 2021

   account coordinator

   Spearheaded strategies to land Apple Inc. as a partner, enabling Agmatel India to be recognized as one of the eight Apple Authorized Education Specialists in India.  Formulated Paid Social strategies based on Apple’s marketing brief across Facebook, Instagram and Linkedin and E-mail Marketing strategies on Mailchimp, boosting customer engagement by 15% overall.  Monitored KPIs and collected analytics regularly for email and social campaigns, utilizing data-driven insights to optimize and achieve an overall increase of 30%, quarterly.  Prepared accurate monthly management reports, providing key financial insights and marketing spend to optimize ROAS and claim allocated budget from Apple Inc. Show less

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  Gusti leder gmbh

  Nov 2021 - Jan 2022

  Email marketing assistant

  • Managed targeted email campaigns using Brevo for 10,000+ subscribers across 8 North American and European countries which included audience segmentation, template design and transliteration of each emailer. • Implemented A/B and multivariate testing strategies to optimize email performance and refine content for an improved engagement rate of 15% and 20% of the sales from company's website.• Assisted in setting up abandon cart workflows to automate the efforts and ensured compliance to GDPR, CAN-SPAM and CASL. Show less

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  Pickle barrel restaurants

  Feb 2022 - Jan 2024

  Events and banquet supervisor

  • Event Management: Coordinated seamless execution of 50+ events, including setup, seating arrangements, AV equipment coordination, and decor selection. • Team Leadership: Managed a team of 15 banquet staff members to ensure all event logistics were executed flawlessly, resulting in a customer satisfaction rate of 95%. • Grievance Redressal: Handled resolution of critical service issues, resolved agent's complaints by investigating problems; developing solutions for logistical challenges during high-profile events; preparing reports; making recommendations to the management. • Strategic Improvisation: Implemented a new reservation system that improved booking accuracy by 40%, leading to a significant decrease in no-shows and last-minute cancellations. • Effective Communication: Implemented proactive communication strategies with kitchen staff, management, serving staff, and customers to ensure dining details were handled properly and guest concerns promptly addressed, boosted operational efficiency resulting in a 50% decrease in event disruptions and delays. • Vendor Liaison: Managed vendor adherence to strict quality standards and oversaw vendor relationships, negotiating contracts with a 90% success rate in achieving cost savings of 15% on average. Show less

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  Samsaar

  Nov 2023 - Jun 2024

  Digital strategy coordinator

  • Assisted in planning and executing digital marketing campaigns across multiple channels, including email, social media and search ensuring alignment with strategic objectives and target audience preferences. • Collaborated with the CEO to design and develop a responsive website for both web and mobile on Wix CMS. Analyzed the website using Google Analytics to optimize it for better performance, leading to 20% increase in website traffic and improved SEO. • Monitored and reported search campaign performance using Google Analytics to track KPIs aligned with marketing objectives, including CTR, conversion rate, CPA, and ROAS. • Monitored email campaign performance using Brevo reports dashboard and optimized using A/B testing, multivariate testing and segmentation testing , leading to an increase in CTR by 10%. Show less

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  Mindshare

  Jun 2024 - Aug 2024

  Business intelligence analytics intern
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  Starcom

  Aug 2024 - now

  Social coordinator