Experience

• 

  Mcdonald's

  Nov 2003 - Dec 2011

  Crewtrainer

  A wide variety of tasks including storage of products, training and coaching (new) colleagues, helping guests and more.Also won the McStudiebeurs 2009 price for writing a very interesting article about increasing happiness amongst colleagues and the way it increases your sales and business value.

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  Kluwer

  Sept 2009 - Jan 2010

  Marketing stagiair bu juridisch

  Supporting the business unit with several marketing activities.

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  Abn amro verzekeringen

  Feb 2011 - Jun 2011

  Afstudeeronderzoek arbeidsongeschiktheidsverzekering

  Searching for possible bottlenecks in the sales and acceptance process of the arbeidsongeschiktheidsverzekering in order to increase the conversion ratio. Recently Graduated

• 

  Tosec b.v.

  Dec 2011 - Aug 2017

  Seo specialist | online marketeer

  MY EMPLOYER:Tosec B.V. is specialized in sheet metal working. Producing semi-finished steel products for different branches such as on & offshore, machinery construction, civil engineering, yellow goods and many more. The company is certified according to ISO 3834-2, ISO 9001, EN 1090 and Lloyds Register for remarking. With over 18 possible metalworking solutions including lasercutting, bending, cnc-milling and welding Tosec is one of the industry's leading subcontractors.MY EMPLOYMENT:In December 2011 I joined Tosec to develop, build and execute the online marketing strategy. Two sales employees and I are responsible for new business development.Online marketing is an important aspect of the company's strategy. Channels through which traffic is generated include social media, e-mail and search engines. Search engine marketing has a pole position in generating traffic, leads and sales.To increase search engine rankings a wide set of skills has to be applied. Discovering important keywords; writing high value content; building a strong web architecture; analyzing increases/decreases in ranking are all part of my skillset.MY EXPERIENCE: My specialties are: SEO, SEA, Google Adwords, Google Analytics & Webmaster Tools, HTML5, CSS3, PHP, WordPress and content writing. Many of these skills have been self-taught. In understanding the basics of sheet metal working and mechanical engineering, I participated in the NCOI course – Basisopleiding werktuigbouwkunde. I graduated with a score of 8.4/10.I attended SMX London 2014. The Search Marketing Expo with all the latest news about search engine optimization, search engine advertising and digital marketing.Other activities are social & e-mail marketing, trade fairs, printed media, photographing & editing web editing & video marketing. Show less

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  Trailblog.nl

  Oct 2015 - now

  Blogger

  I like to express and share my passion about trail running, mountaineering and hiking. I love to be outdoors, to compete with nature and have fun with friends. I also like to write. That is why I started a blog in dutch called trailblog.nl. Traiblog.nl: Trail running & hiking op de mooiste trails van Nederland & Europa.

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  Kaartje2go

  Aug 2017 - now

  As teamleader I help my teammates to be their best, and perform at their best—individually and as a team—so they can execute well on the strategy we’ve set out as a team. In this role, my core responsibilities are:• Setting out a strategy/direction to achieve team- and organisational goals.• Maintaining the backlog and prioritising tasks, especially when it requires difficult choices.• Optimising work processes by removing obstacles and frustrations so the team can carry out tasks efficiently and effectively, not just today but in the long term as well.• Coaching team members in 1on1 sessions and performance reviews, so they can develop themselves professionally and personally—which are obviously tied together.• Emphasising the importance of collaboration and maintaining, restoring and improving relations with other teams, colleagues and partners.Team size: 8~10 members Show less As senior search engine optimisation specialist I was responsible for the organic traffic growth for Kaartje2go and Send a Smile domains in the Netherlands, Belgium and Germany, as well as Babynamen.nl and other smaller domains. In this role, my core tasks were:• Writing helpful content based on keyword research, so it would perform well in search engines (which it did, most of the time).• Improving the technical performance of the website (basically making sure that every page that needed to appear in Google could and would actually appear in the search engine).• Instructing developers on how and why to fix SEO-related issues and improve page speed.• Brainstorming new features, and convincing colleagues and management to invest time and energy in these.• Report to management about the performance of the organic search marketing channel.• Making sure that every team understood the fundamentals of search engine optimisation. Because I strongly believe in team efforts. I call this: “SEO doen we samen!” (you can borrow it if you like :) ) Show less

  • Teamleader SEO & Content

    Jan 2022 - now

  • Senior SEO Specialist

    Aug 2017 - Dec 2021