Experience

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  Cbs sportsline, now cbs sports

  Jan 1998 - Mar 2005

  Assistant manager of creative services

  ► Led a team of seven designers and partnered with six coders to design and maintain CBSSportsLine.com and strategic partner websites, including PGATour.com, NFL.com, NCAA Sports.com, and the San Francisco 49'ers and Super Bowl 2002-2004 sites.► Organized focus groups and conducted user testing to develop and analyze data to ensure an optimal customer experience on CBS SportsLine.com.► Managed daily relationships with business partners and vendors, ensuring the timely creation of projects, including programming assets and integrating real-time data feeds between companies.► Created ads for magazines and NFL and MLB publications to raise brand awareness and sell branded team merchandise and premium content subscriptions.► Defined and maintained a resource library to house UI designs and advertising specs for easy reference and accessibility. Show less

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  Fanball.com

  May 2005 - Aug 2005

  Lead designer

  ► Conceptualized, designed, and collaborated with development and programming teams to create the NFL Score Center, a new section of Fanball.com that later became a design template for every score center on the site.

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  1-800-petmeds

  Aug 2005 - Aug 2013

  Art director

  ► Designed the UI/UX and developed front-end code to overhaul 1800PetMeds.com, a Top 100 retail site with 1.5+ million monthly visitors. The revitalized site received a Top 97% rating from Opinion Lab, the highest rating in the pet products category.► Conceptualized the UI/UX, designed brand look/ logo, and built the front-end code for www.pethealth101.com, a related website specializing in pet education that rapidly grew to 100,000 monthly visitors.► Designed, built and coded monthly email campaigns to include personalization of consumer names, pet names, and breeds, resulting in a 300% increase in per-campaign revenue (from $250 thousand to $1 million).► Developed personalized code-based direct-mail catalogs and postcards that delivered a 16% response rate versus the industry average of 2%.► Authored the naming and design of 10 private label products. Designed the packaging for a new private label product, Flea4x, which became a top-selling product with $4 million in annual sales and a brand success featured in TV commercials.► Planned and executed video shoots, including creating shot lists, negotiated contracts, hiring videographers and talent, and directing the shoots, a critical factor in driving a 150% annual increase in online sales.► Contributed as a senior member of the Product Management Committee, which evaluated and approved new products. Show less

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  Msc cruises

  Jun 2014 - Feb 2022

  Senior art director at msc cruises

  ► Lead a team of graphic designers, copywriters/editors, and agencies in developing brand-consistent print, digital assets, storytelling, OOH and experiential marketing creative for media outlets in key markets.► Spearheaded the creation of magazine ads for trade publications, partner magazines, newspapers and magazines.► Created direct mail pieces promoting Caribbean itineraries and MSC's private island.► Developed digital promotional assets (takeover ads, video ads, banners, social media assets, landing pages, emails, and travel agent assets).► Directed the planning/execution of in-house and destination photo and video shoots including art direction, logistics, shot lists, selecting photographers, stylists, clothing, and models to produce brand-worthy images.► Led the direction/production of OOH marketing assets, including geo-fencing/zip code targeted billboards, and a brand takeover of Miami's Brickel Ave Brightline train station, featuring digital screens, a two-story video column, and a wallscape.► Directed/designed the development of assets for a two-year strategic partnership with the Miami Dolphins/Hard Rock Stadium, including digital assets displayed throughout the stadium, pizza and gelato stations, and printed materials for luxury suites.► Managed the print side of the Martha Stewart partnership, including co-branded materials for curated cruise packages. Attended NYC/MS Studio photo shoots to create imagery for ads, room package collateral, excursion brochures, special dining menus, promotional giveaways and flyers. ► Completed initiatives for a coral restoration effort at Ocean Cay, including coral planting, setting up coral activation on the island, underwater filming for a campaign featured at the Super Bowl and a Nat Geo series about the transformation of the island. ► Designed and executed B2C, B2B, and B2B2C email campaigns.► Developed marketing assets for trade events; digital backgrounds, escalator/column wraps, etc. Show less

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  Dbjules.com

  Jan 2022 - Oct 2022

  President / owner

  ► Designed, coded and sent segmented emails for Swan Hellenic USA through Mindbox► Designed, populated and updated website for IYCCruises.com►  Collaborated with the principal owner of a Series B funded health and well-being startup to develop a large-scale website, including logo/branding, establishing brand guidelines, and designing the site's UX/UI from concept to final design mockups.

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  Scenic - luxury cruises & tours

  Oct 2022 - now

  Traffic and production manager

  ► Collaborate with a team of graphic designers, copywriters, web and email developers to ensure a scheduled flow of production assets needed daily for a growing brand. ► Serve as proofreader and design consultant to the marketing services department.► Spearheaded the development and continuing maintenance of Workamajig, the company project management system. Mapped out the journey of the users, programmed as needed, identified issues, trouble shot, tested and built the backend of the system to reflect the needs of the marketing services department.► Manage the print relationship with multiple outside vendors to quote jobs, keep the print pieces on schedule, review color proofs and bluelines and approve for print.► Train new hires to ensure a smooth transition into the marketing organization. Show less