Experience

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  Q30 television

  Jan 2011 - Jan 2013

  General manager

  ● Lead all production operations and functions, including staffing, revenue budgets and events● Created and monitored original content across all channels including social media platforms● Successfully increased followers and brand awareness of Q30

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  Newtown savings bank

  Oct 2014 - May 2017

  ● Utilized Salesforce to manage a comprehensive email marketing campaign with a file of 30,000+ records● Created and analyzed market data and reviewed products and services from peer and competitor organizations ● Maintained the CRM database to ensure accurate and up-to-date information● Operated Newtown Savings Bank’s website through the Content Management tool (CMS) ● Oversaw traditional and digital merchandising, developed marketing campaigns and wrote, produced and distributed collateral Show less

  • Marketing Specialist

    Oct 2016 - May 2017

  • Marketing Communications Coordinator

    Oct 2014 - Oct 2016
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  Dynata

  May 2017 - Apr 2018

  Digital marketing strategist

  ● Created and deployed content across a suite of digital channels● Provided end-to-end project management of a variety of digital marketing campaigns, optimizing frequently to drive greater results● Managed a team of designers to execute digital marketing projects and meet internal stakeholder expectations ● Provided in-depth guidance around social media campaign planning and execution, organic and paid social advertising and organic content● Developed a detailed project plan and track progress against KPIs● Collaborated with internal teams to design, develop and implement digital projects based on specific requirements and benchmarks Show less

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  Lightbox

  May 2018 - Jan 2020

  • Manager, Content Marketing

    Oct 2019 - Jan 2020

  • Manager, Digital Marketing and Analytics

    Jan 2019 - Oct 2019

  • Corporate Marketing Associate

    May 2018 - Mar 2019
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  Finex

  Jan 2020 - now

  Under my leadership in marketing, Finex Credit Union proudly received three prestigious awards at the 2024 Marketing Association of Credit Unions (MAC) Awards. Competing against 447 entries from over 100 credit unions, we were honored to win Gold for our website redesign, a standout achievement. Additionally, we earned Silver for our Mobile App Video, further showcasing our dedication to innovation and excellence. Website Redesign – Goldhttps://macnetwork.secure-platform.com/a/gallery/rounds/12/details/8974 Mobile App Video - Silverhttps://macnetwork.secure-platform.com/a/gallery/rounds/12/details/8906 Onboarding Campaign – Silverhttps://macnetwork.secure-platform.com/a/gallery/rounds/12/details/9042 Show less

  • Assistant Vice President, Digital Marketing

    Jun 2021 - now

  • Digital Marketing Director

    Jan 2020 - Jun 2021