Kelly H.

Experience

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  University of North Carolina at Chapel Hill

  Jan 2015 - Jan 2018

  • Monitored floor staff to ensure 100% shift fulfillment and high level of guest services• Trained team of 10 new hires on meeting customer service standards and policies; delivered training sessions in collaboration with managers across 3 locations • Oversaw and facilitated 150+ on-campus events; ensured safety regulations and vendor relations• Managed front desk operations and administration support; investigated and resolved customer inquires and complaints

  • Guest Services Supervisor

    Jan 2016 - Jan 2018

  • Guest Services Assistant

    Jan 2015 - Jan 2016
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  McCann Worldgroup

  Jun 2016 - Aug 2016

  Digital Marketing Assistant

  • Supported Sr. Brand Manager/Brand Managers in delivering growth strategies and brand plans for TigerBeer, Darlie, Cigna and Microsoft Surface Pro 4• Measured and optimized performance of digital marketing campaigns

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  Microsoft

  Jun 2017 - Aug 2017

  Digital Marketing Intern

  • Assisted MSN China Product and Management key leadership in developing and implementing ad placement strategies• Curated contents for meetings; provided administrative support to management when needed

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  Duke-UNC China Leadership Summit

  Jun 2017 - Apr 2019

  Publicity and Outreach Coordinator

  • Planned and orchestrated annual conference to promote greater understanding of U.S-Sino relations in a collaborative environment, yielding 100+ delegates across the U.S and China• Collaborated with logistics and fundraising to develop and launch campaign; keeping campaign email blast open rate at above 25%• Coordinated 5+ outreach events in partnership with Duke University and other global organizations and leaders

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  Tencent Music entertainment Group

  Jun 2018 - Aug 2018

  Marketing Intern

  Ultimate Music is a platform that provides services to smart devices and automobile manufacturers, enabling them to develop built-in music players. • Structured and drove B2B experimentation roadmap and launching growth experiments to drive user acquisition, activation, onboarding, engagement and retention • Built positive relationships and interacted with key business partners across Tencent Music Entertainment Group• Curated website, meeting and conference content

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  Linden Educational Services

  Jun 2019 - Jun 2020

  Marketing and Tour Specialist

  • Developed and implemented communication projects, including newsletters, websites, social media, conference booths and marketing campaigns, leading to increase in sales volume by 20%• Strategized expansion of international education recruitment pipelines and secured funding• Formulated marketing strategies and promotion tactics to increase brand awareness for over 3 platforms including LinkedIn, Facebook and Instagram, growing to 10K+ followers• Coordinated and executed global university and boarding school recruitment tours; events include university fairs, high school and boarding school visits, counselor networking events Show less

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  UNC Kenan-Flagler Business School

  Aug 2020 - May 2022

  MBA

  Marketing and Sustainable Enterprise• UNC Kenan-Flagler Merit Fellowship Recipient • NC Business Next• Asian Business Club - Executive Vice President• MBA 2021 Blue Cup Liaison

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  Colgate-Palmolive

  Jun 2021 - Aug 2021

  MBA Brand Management Intern, Hill’s Pet Nutrition (Commercial LEAD Program)

  Commercial LEAD Program (formally known as Global Marketing Development Program GMDP): Global Innovation GTM, Sustainability Communication Strategy, DE&I Initiatives

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  Colgate-Palmolive

  Jul 2022 - now

  US Therapeutics: Cancer, Cognitive, Complex Conditions, Cardiac, Wet portfolios• Develop, execute and track 3-year brand growth plans and GTM strategies• Lead cross-functional innovation teams to drive successful product launches, including tentpole campaigns, IMCs, packaging updates, reformulations and product upgrades• Utilize data insights to optimize nutrition protocols, field education and consumer journey, elevating category awareness and clinic sell-through• Manage Prescription Diet consumer media & SEO initiatives• Develop Customer Data Platform (CDP) implementation roadmap, optimizing bi-directional data flow and conceptualizing data ecosystem strategy• Revamp Hill's Commercial LEAD Program (previously GMDP) Show less

  • Associate Brand Manager, Hill's Pet Nutrition, US Therapeutics

    May 2023 - now

  • Assistant Brand Manager, Hill’s Pet Nutrition (Commercial LEAD Program)

    Jul 2022 - May 2023