John Guarasci - EMBA, BBA, CPT

John Guarasci - EMBA, BBA, CPT

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location of John Guarasci - EMBA, BBA, CPTBarrie, Ontario, Canada

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  • Timeline

  • About me

    Business Optimization Professional | Over 16 years of experience in implementing business optimization strategies, leading B2B sales teams, and helping entrepreneurs | Certified Health Coach

  • Education

    • University of Fredericton

      2020 - 2024
      Executive Masters of Business Administration (EMBA) Innovation Leadership
    • Brock University

      1995 - 1999
      Bachelor of Business Administration (BBA) Entrepreneurship/Entrepreneurial Studies Honors
  • Experience

    • BDC

      May 2008 - now

      • Plan and execute client acquisition and retention strategies. Manage both acquisition and retention relationships through actively monitoring, proactively assessing client needs to identify opportunities, and convert them into results while meeting client’s business objectives• Ensure an appropriate level of depth and skills using levers (hiring, developing, coaching, motivating, and succession planning of up to 10 Account Managers) to ensure balanced and profitable growth for Financing and Advisory services offering. Responsible for an area client portfolio over $750 Million• Develop and implement a business centre’s sales/market plan to support the territory's financing and advisory services portfolio. Execute business development growth strategies aligned with the regional goals and manage expected business activity• Manage Area Business Centre activities through the B2B sales team towards achieving KPIs by regularly assessing the quality/quantity of loans and portfolio, pipeline progress, product results, activity distribution, and client satisfaction• Responsible for the Business Centre’s income statement/P&L management, portfolio growth, efficiency, risk level and transaction pricing, and the difference between predictive models (risk rating, expected loss rate) and actual performance• Manage key business relationships to ensure a steady flow of activities and keep abreast of local business opportunities while maintaining an active profile in the business community• Act as a change management agent in the dissemination of information to ensure that all employees are aware of BDC's operational changes, business rules, policies and procedures, mandate, and objectives• Ensure compliance with company rules, policies, and procedures in all aspects of the life of a loan or advisory mandate (business development, underwriting, security and disbursement, administration, and relationships) Show less • Executed business development action plans aligned with the organization’s sales objectives and ensuring the growth and retention of clients, acquiring new clients, and creating a sale’s opportunity pipeline through cross-selling all BDC's financial and advisory services• Managed effective partner relationships with entrepreneurs, associations, influencers, chartered banks, and others to promote BDC’s programs and services• Developed and maintained a profitable client portfolio, ensured an excellent return/risk ratio, and provided a high level of customer service. Responsible for actively undertaking business development activities, completing thorough financial analysis, and maintaining sound account management practices• Analyzed, negotiated, and prepared complex deal submissions which involved all appropriate analyses and documentation. Ensured loan submissions represent acceptable risk levels by applying sound judgment within the parameters of accepted credit practices and BDC policies and procedures• Played an active role in the local business community by networking within various associations and chambers of commerce to develop business relationships and obtain references to facilitate new client acquisition Show less

      • Business Center Manager

        Jan 2012 - now
      • Senior Account Manager – Business Development

        May 2008 - Jan 2012
    • Vigevity Optomization

      Feb 2025 - now
      Business Owner

      - Provide part-time health coaching services to entrepreneurs, business professionals, and business looking to improve overall employee total health.- Responsible for overall business operations including business development, sales, marketing, and consulting with clients.- Establish relationships with clients and community partners towards the promotion of total health concepts for individuals and businesses- Continuous focus on self-development in the areas of health, business, and group benefits Show less

  • Licenses & Certifications

    • Certified Nutrition Specialist (CNS)

      (ISSA) International Sports Sciences Association
      Jun 2023
    • Asking Great Sales Questions

      LinkedIn
      Sept 2018
      View certificate certificate
    • Certified Health Coach

      (ISSA) International Sports Sciences Association
      Sept 2023
    • Certified Personal Trainer

      (ISSA) International Sports Sciences Association
      Mar 2023
    • B2B Go-to-Market Strategy: How to Transform Your Business

      LinkedIn
      Jan 2023
      View certificate certificate
    • Master Health Coach

      Precision Nutrition
      Mar 2025
  • Volunteer Experience

    • MacKay Forums Advisor

      Issued by MacKay CEO Forums: CEO & Executive Peer Support
      MacKay CEO Forums: CEO & Executive Peer SupportAssociated with John Guarasci - EMBA, BBA, CPT
    • Strategic Growth Partner

      Issued by Innovators Alliance
      Innovators AllianceAssociated with John Guarasci - EMBA, BBA, CPT