
John Guarasci - EMBA, BBA, CPT

Connect with John Guarasci - EMBA, BBA, CPT to Send Message
Connect
Connect with John Guarasci - EMBA, BBA, CPT to Send Message
ConnectTimeline
About me
Business Optimization Professional | Over 16 years of experience in implementing business optimization strategies, leading B2B sales teams, and helping entrepreneurs | Certified Health Coach
Education

University of Fredericton
2020 - 2024Executive Masters of Business Administration (EMBA) Innovation Leadership
Brock University
1995 - 1999Bachelor of Business Administration (BBA) Entrepreneurship/Entrepreneurial Studies Honors
Experience

BDC
May 2008 - now• Plan and execute client acquisition and retention strategies. Manage both acquisition and retention relationships through actively monitoring, proactively assessing client needs to identify opportunities, and convert them into results while meeting client’s business objectives• Ensure an appropriate level of depth and skills using levers (hiring, developing, coaching, motivating, and succession planning of up to 10 Account Managers) to ensure balanced and profitable growth for Financing and Advisory services offering. Responsible for an area client portfolio over $750 Million• Develop and implement a business centre’s sales/market plan to support the territory's financing and advisory services portfolio. Execute business development growth strategies aligned with the regional goals and manage expected business activity• Manage Area Business Centre activities through the B2B sales team towards achieving KPIs by regularly assessing the quality/quantity of loans and portfolio, pipeline progress, product results, activity distribution, and client satisfaction• Responsible for the Business Centre’s income statement/P&L management, portfolio growth, efficiency, risk level and transaction pricing, and the difference between predictive models (risk rating, expected loss rate) and actual performance• Manage key business relationships to ensure a steady flow of activities and keep abreast of local business opportunities while maintaining an active profile in the business community• Act as a change management agent in the dissemination of information to ensure that all employees are aware of BDC's operational changes, business rules, policies and procedures, mandate, and objectives• Ensure compliance with company rules, policies, and procedures in all aspects of the life of a loan or advisory mandate (business development, underwriting, security and disbursement, administration, and relationships) Show less • Executed business development action plans aligned with the organization’s sales objectives and ensuring the growth and retention of clients, acquiring new clients, and creating a sale’s opportunity pipeline through cross-selling all BDC's financial and advisory services• Managed effective partner relationships with entrepreneurs, associations, influencers, chartered banks, and others to promote BDC’s programs and services• Developed and maintained a profitable client portfolio, ensured an excellent return/risk ratio, and provided a high level of customer service. Responsible for actively undertaking business development activities, completing thorough financial analysis, and maintaining sound account management practices• Analyzed, negotiated, and prepared complex deal submissions which involved all appropriate analyses and documentation. Ensured loan submissions represent acceptable risk levels by applying sound judgment within the parameters of accepted credit practices and BDC policies and procedures• Played an active role in the local business community by networking within various associations and chambers of commerce to develop business relationships and obtain references to facilitate new client acquisition Show less
Business Center Manager
Jan 2012 - nowSenior Account Manager – Business Development
May 2008 - Jan 2012

Vigevity Optomization
Feb 2025 - nowBusiness Owner- Provide part-time health coaching services to entrepreneurs, business professionals, and business looking to improve overall employee total health.- Responsible for overall business operations including business development, sales, marketing, and consulting with clients.- Establish relationships with clients and community partners towards the promotion of total health concepts for individuals and businesses- Continuous focus on self-development in the areas of health, business, and group benefits Show less
Licenses & Certifications
%20International%20Sports%20Sciences%20Association.webp)
Certified Nutrition Specialist (CNS)
(ISSA) International Sports Sciences AssociationJun 2023- View certificate

Asking Great Sales Questions
LinkedInSept 2018 %20International%20Sports%20Sciences%20Association.webp)
Certified Health Coach
(ISSA) International Sports Sciences AssociationSept 2023%20International%20Sports%20Sciences%20Association.webp)
Certified Personal Trainer
(ISSA) International Sports Sciences AssociationMar 2023- View certificate

B2B Go-to-Market Strategy: How to Transform Your Business
LinkedInJan 2023 
Master Health Coach
Precision NutritionMar 2025
Volunteer Experience
MacKay Forums Advisor
Issued by MacKay CEO Forums: CEO & Executive Peer Support
Associated with John Guarasci - EMBA, BBA, CPTStrategic Growth Partner
Issued by Innovators Alliance
Associated with John Guarasci - EMBA, BBA, CPT
Recommendations

Mathieu ney
Project ManagerParis, Île-de-France, France
Benjamin bosch
Technicien télécommunications chez ProtelcoRoujan, Occitanie, France
Justin lambert
Senior Project Manager at PsomasRoseville, California, United States
Riyaz makandar
Associate at Larsen & Toubro Ltd IndiaTalikota, Karnataka, India
Liya joseph
Team ManagerCambridge, England, United Kingdom
Benjamin lobel
Robert H. Smith School of Business University of MarylandNeedham, Massachusetts, United States
Simond wong
VP of Program Development at VU ScholarshipsPhiladelphia, Pennsylvania, United States
Nilesh singh
Senior Delivery Leader | Digital Transformation | Payments, Liquidity and Cash Management | Strategy...Mississauga, Ontario, Canada
Greg miller
Supply Chain Optimization at MedlineMedline Industries, LP
Nauman sarfraz
Food Safety and Quality ProfessionalAuckland, Auckland, New Zealand
Tim joyce
Senior IT Support SpecialistToronto, Ontario, Canada
Murugananthan duraisamy
Azure Data & Fabric Analytics Engineer | Pyspark |Teradata Vantage| Power BI | Informatica | Azure ...Chennai, Tamil Nadu, India
Tharugu srinivasulu reddy
Associate at Cognizant | Web Developer | HyderabadTirupati Urban, Andhra Pradesh, India
Daniel bai
Project Manager over 21 years for Real Estate Industry.Chaoyang District, Beijing, China
Dylan zhang
Citi Futures——Tech Project ManagerShanghai, China
Pedro henrique pavão de almeida vianna
Mechanical engineerBelo Horizonte, Minas Gerais, Brazil
Ashish kale
Scientific Affairs Specialist | Clinical Research Professional | Lean Six Sigma Green Belt |Mumbai, Maharashtra, India
Jose carlos hernandez gonzalez
Agente de Empleo y Desarrollo Local especializado en Innovación SocialGreater Santa Cruz de Tenerife Metropolitan Area
Serina hirano
A motivated final year accounting student at Griffith university looking for an entry-level accounti...Australia
Ignacio santamaría mazo
Equity Derivatives | MSc Quantitative Finance | Aerospace EngineerMadrid y alrededores
...