Andra Şania

Andra Şania

Followers of Andra Şania782 followers
location of Andra ŞaniaBucharest, Romania

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  • Timeline

  • About me

    Global Group Account Director at MRM//McCann Spain

  • Education

    • Universitatea din București / University of Bucharest

      2011 - 2014
      Bachelor's degree Journalism, Public Relations and Advertising
  • Experience

    • Tempo Advertising Romania

      Dec 2013 - Jan 2018

      Primary point of contact between the agency and its main clients: Terapia (Consumer Health) and E.ON Group. Key responsibilities included: managing client accounts and day to day requests with the support of and Account Executive, coordinating mid and large-scale campaign and collaborating with internal teams to deliver solutions that meet client objectives. Responsible for managing the key client accounts for the agency: Metro Cash & Carry and Terapia (Consumer Health). The role involved coordinating the day to day requests of the brands, developing promotional materials and mid and large-scale activations and campaigns. The role involved managing high-profile clients such as Metro Cash & Carry Romania and CEZ Group Romania, while helping with the day to day business and providing support on large-scale campaigns and activations.

      • Account Manager

        May 2017 - Jan 2018
      • Senior Account Executive

        Jul 2015 - Apr 2017
      • Account Executive

        Dec 2013 - Jun 2015
    • McCann Erickson Romania

      Feb 2018 - Nov 2019
      Regional Account Manager

      Responsible for managing Mastercard Central Eastern European Hub (20+ markets), ensuring creative excellence, coordinating and delivering regional toolkits for brand communication. Coordinating day to day and mid and large-scale campaigns for Mastercard Romania and Israel. Coordinating digital campaign toolkits development for Beko Global (Arçelik Group).

    • MRM Spain

      Nov 2019 - Jul 2022

      Responsible for managing Sanofi Global brands (Digestive Wellness), ensuring creative excellence, coordinating and delivering global toolkits for brand communication. The role involved team management and leadership, developing strategic account plans to align with the overall business objectives, establishing and monitoring global workflows. Included key markets coordination and constant category monitoring. Responsible for managing Mastercard European Hub, focusing on Central Eastern Europe (20+ markets), ensuring creative excellence, coordinating and delivering global toolkits for brand communication. Coordinating digital projects, overseeing all stages of development (strategic planning, execution, optimization, performance) and developing Global communication strategies and creative toolkits for Sanofi Global brands (Digestive Wellness).

      • Global Account Director

        May 2021 - Jul 2022
      • Global Account Supervisor

        Nov 2019 - May 2021
    • MRM Spain

      Aug 2024 - now
      Global Group Account Director

      Responsible for managing the agency's key accounts: Sanofi Global brands (Allegra) and Radisson Hotel Group on a global scale. Focus on digital projects and social media, coordinating multi-disciplinary teams to ensure creative excellence, strategic growth and operational efficiency.

  • Licenses & Certifications

    • Cambridge English: Advanced (CAE)

      Cambridge English Language Assessment
      Aug 2010
    • Fundamentals in Marketing & Communication

      IAA School Romania
      Mar 2016
  • Volunteer Experience

    • Media Coordinator

      Issued by ADVICE Students on Sept 2012
      ADVICE StudentsAssociated with Andra Şania
    • Media Executive

      Issued by ADVICE Students on Nov 2011
      ADVICE StudentsAssociated with Andra Şania