Vivvendra De Silva - MBA, DipM, Chartered Marketer

Experience

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  Mega Music

  May 1989 - Jun 1992

  Operations Manager

  Production of pre-recorded music tapes, Designing of labels and covers, supervision of studio recording, and Quality control.

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  KLM Royal Dutch Airlines

  Jul 1992 - Mar 2006

  Championed and supervised all sales and marketing activities for Oman and Yemen to support five weekly direct flights between Muscat and Amsterdam, sustaining targeted load factors amidst fierce competition. Built partnerships with tourism entities to support inbound and outbound travel and increased flight frequency from three to five flights. Conducted FAM trips and training sessions promoting Oman and other GCC states as desirable destinations, improving product awareness and sales tactics. Responsible for the immaculate travel arrangements of high-profile groups and VIP passengers, spearheading their smooth travel experience.Accomplishments:- Exceeded sales targets and achieved a 60% increase in flight frequency through successful marketing tactics - Built strong partnerships with tourism entities to drive revenue growth and promote destination awareness- Introduced, managed and grew the Flying Blue loyalty program, exceeding annual targets- Managed the travel arrangments for the World Wrestling Federation tour of Oman- Maintained top-of-mind awareness through creative marketing and communication tactics, resulting in increased brand recognition and customer loyalty Show less

  • Sales Marketing Supervisor

    Apr 1996 - Mar 2006

  • Ticketing reservations officer

    Jul 1992 - Mar 1996
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  Ooredoo Oman

  Mar 2006 - Sept 2018

  Revolutionised Oman's telecom landscape by driving successful marcomm activities for the challenger telecom operator offering; Mobile, Fixed, Broadband and Datacenter services for B2B and B2C audiences. Directed the marketing-related elements to alleviate competitive challenges and prepared annual and quarterly actions to meet strategic directions that supported the company vision. Successfully managed the rebranding of Nawras to Ooredoo, including a total overhaul of all branding elements and the production of new brand collaterals. Played an integral role as a telco quad-play evaluation team member for the preparation and launch of telco services to increase wallet share.Accomplishments:- Spearheaded the production, project management, and execution of over 25 B2B and B2C creative briefs annually, resulting in successful branding and tactical campaigns- Conceptualised, developed, and executed over 25 marketing campaigns per year valued at over US $70,000 each, utilising paid and owned media to drive revenue growth and customer engagementManaged the annual Marcom & event budgets to support multi-million U.S. Dollar revenue targets for diverse target customer segments, achieving measurable results and significant growth- Coached, managed, and trained a multicultural in-house communications team of 10 FTEs, resulting in enhanced skills and improved performance- Managed and developed the work of the external Creative agency (Leo Burnett) and Media agency, as well as selected high-net-worth media vendors, optimising the company's advertising efforts- Built a new B2B brand and marketing strategy and enabled CRM (Salesforce) based campaigns and lead gen Managed the success of communications through analysis of Key Performance Indicators (KPIs) and research studies (eg. Net Promoter Scores (NPS), customer satisfaction surveys (CSAT), store visitor performance & sales Managed the success of NPD through seed customer feedback and overall product uptake Show less • Conceptualised, developed and project managed the launch of following B2B products & services in collaboration with various cross functional teams from both internal and external parties; - 1st telco offer in Oman targeting the 250+ top corporate entities - Launch manager for the introduction & launch of 3G+ services - Launch manager for BlackBerry services in Oman - Launch manager for introduction & launch of data phones - Launch manager for various B2B targeted postpaid services Show less

  • Head of Marketing Communications

    Feb 2011 - Sept 2018

  • Proposition Manager - Business

    Mar 2006 - Jan 2011
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  Oman Data Park

  Dec 2018 - Mar 2022

  Head of Marketing

  Transformed the company's marketing and corporate communication strategies as a key member of the executive committee, leading the development and execution of 360-degree campaigns for Managed Data Centre, Cyber Security, AI, and Cloud Services. Spearheaded corporate and partner marketing strategies, forging successful alliances with major players such as Nvidia, Microsoft, VMware, and CISCO. Achieved undisputed market leadership through innovative marketing campaigns and strategic partnership development.Accomplishments:- Launched Oman's first AI-enabled infrastructure - Nebula AI, first Virtual Data Center - Nebula, and first Microsoft Azure Stack Services- Established Oman's first 24x7 Cyber Security Service Center and rebranded it as Cyber Security Park - - Launched ODP's new website, which was recognized by Gartner- Managed and developed creative agencies such as Leo Burnett, Dentsu M21, and Havas- Implemented a multi-channel customer acquisition strategy to drive customer acquisition & retention, and increase overall brand presence by 50%, created bespoke online campaigns, and managed brand awareness Show less

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  Brandthink

  May 2022 - now

  Marketing Director

  Leading business transformations by delivering result-driven marketing solutions for B2B and B2C segments across various industries, including Telecom, IT, Cloud, Cybersecurity, Hospitality, and Airlines. Directing hands-on marketing experience to drive brand building, market expansion, ROI optimisation, PR, advertising, events, and 360-degree communication strategies through customised marketing solutions that align with each client's unique business objectives, resulting in measurable outcomes and significant revenue growth.Accomplishments:- Prepared an Employee Value Proposition (EVP) for a leading Oil & Gas Company - Initiated and executed a comprehensive marketing audit for a leading telco operator, identifying key areas for business growth and customer sustainability- Prepared a launch plan framework to support the launch of a new telco business segment- Prepared 360-degree marketing plans for multiple local SMEs to drive revenues and customer acquisition - Advised on multiple strategic initiatives and events for a leading Oil & Gas company Show less