Brent McCready

Experience

• 

  Bojangles' Restaurants, Inc.

  Jun 2016 - Sept 2016

  Team Member
• 

  Positive Parenting Solutions, Inc.

  Mar 2017 - Aug 2017

  • Project Manager Intern

    Mar 2017 - Aug 2017

  • Customer Service Representative

    Mar 2017 - Aug 2017
• 

  Liquid 5th Productions

  May 2017 - Sept 2019

  Social Media Editor

  • Increase visibility of Liquid 5th Recording Studio by communicating up-to-date and engaging content via social media platforms (Facebook, Instagram, Twitter/X, Snapchat)

• 

  VisionPoint Marketing

  May 2018 - Aug 2018

  Marketing Intern

  • Created content for various client websites, articles, digital ads, etc.• Analyzed quantitative and qualitative data to draw conclusions and recommend decisions• Collaborated with VisionPoint Marketing strategists to create marketing plans for new clients• Used SEO principles to write content for articles, blogs, meta descriptions, etc.• Performed Quality Assurance on a number of digital ads to prevent errors• Pulled data from digital ad dashboards to create client-facing campaign reports• Assisted Account Managers to allocate project hours to various VisionPoint teams Show less

• 

  Cisco

  Jun 2019 - Aug 2019

  Marketing Specialist Intern

  • Collaborated with Americas Analytics and Insights Team to find inconsistencies in web data using Adobe Analytics• Analyzed webpages with high bounce rates and recommended creative solutions• Worked with excel to filter large data sets and find anomalies• Used Similar Web to research competitor’s creatives and web data• Worked in a team to create new marketing objectives for Cisco Customer Experience (CX) solutions in the Consumer Packaged Goods industry• Presented findings to various Cisco teams and on Cisco TV Show less

• 

  Cisco

  Aug 2020 - Feb 2024

  • Responsible for defining and influencing the Americas digital audience strategy, Audience Intent Models, creating and managing workflows to activate audiences in 6Sense, Eloqua and Paid Media channels to generate demand and support ABX objectives• Monitored audience size, overlap, and performance to guide the marketing teams with audience insights and recommendations• Supported the regional digital ABX strategy, personalization, and testing efforts with strategically crafted audiences to align with our campaign, country, and segment objectives Show less • Designed data-driven Programmatic campaign strategy for the Americas Growth Marketing team to generate demand and drive qualified visits and webinar signups, led to 22% improvement in Cost per RV and 27% improvement in Cost Per Conversion YoY• Pulled comprehensive data sets in DOMO and curated detailed reports for campaign stakeholders based on quarterly data• Monitored campaign performance and optimized when necessary, utilizing display, video and native creative formats• Working cross-departmentally to align campaign KPIs and goals across the organization• Educated other members of the organization on campaign planning best practices based on programmatic tendencies• Presented programmatic media plans to campaign stakeholders• Supported activation of Direct partner campaigns• Americas Marketing Legendary Team Award - ABX Cloud Operating Model Pilot Show less

  • Digital Audience Manager

    Oct 2023 - Feb 2024

  • Marketing Specialist

    Aug 2020 - Oct 2023
• 

  Captura

  May 2024 - now

  Growth Marketing Manager