Sharon E.

Experience

• 

  Ahold Delhaize

  Nov 2000 - Jan 2018

  Insights & Brand Roles

  Marketing & Merchandising Insights (various roles) Utilized advanced statistical tools and leading-edge technology for disseminating insights to influence assortment, promotion/marketing, and pricing of merchandise. Oversaw advanced analytics projects, ensuring deliverables were designed to answer valuable Brand Marketing and Ecommerce questions, and that timelines and scope were adhered to. Created and delivered impactful presentations to senior leaders that crystalized consumer needs and experience analytics into clear and actionable insights. Consulted strategically regarding consumer research and frequent shopper card data. Drove culture of data driven decision making that institutionalized use of consumer-driven analytics.Director: Brand MarketingSet strategy and led team to refine brand position, evangelize brand across touchpoints, and develop engaging, high impact campaigns that increased awareness, to grow customer base. Led customer and market insight research, leveraging deep understanding of audience and brand positioning to drive effective messaging and creative plans. Developed and drove strategic marketing programs from inception to launch. Owned budget setting, planning inputs, attribution, and measurement strategy for multi-channel programs. Collaborated with analytics team to understand impact of campaigns on purchasing behaviors and lifetime value. Coached, developed, and directed creative teams, as well as agencies supporting individual initiatives and channels Show less

• 

  PSECU

  Jan 2018 - now

  Spearhead $5B, digitally exclusive credit union’s approach to data, identifying where, when, and how they define success, and extracting business-driving insights and action items. Drive insights to action, impacting and informing consumer user journeys, creative design and messaging, in-market optimization, and more. Translate data from diagnostics metrics into clear, concise narratives that outline business growth, reflect optimization efforts, and provide POV on how to scale what is working. Partner cross-functionally to build predictive models that deliver increased spend efficiency and higher ROI. Direct management of analysts; provide mentorship and coaching, oversee their day-to-day workload. Show less

  • Director, Marketing & Deposit Strategy

    Jan 2022 - now

  • Director, Marketing Analytics & Research

    Jan 2018 - Jan 2022