Harini Raj

Experience

• 

  Apollo Hospitals

  Apr 2006 - May 2007

  Healthcare Management Executive

  Completed PG diploma in Healthcare management from Apollo Hospitals.

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  Lintas Media Group

  May 2010 - Jun 2010

  Interned for a month

  Assisted in the market research and strategy planning for Saint Gobain fire resistant glasses.

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  Vaishnavi Corporate Communications

  Nov 2010 - Dec 2010

  Corporate Communications Internee

  • Assisted in handling the press and publicity management for the Chennai Tennis Open Event.

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  JWT

  Jan 2012 - Oct 2013

  Management Trainee

  Role and Responsibilities • Supervised all the workflow on Horlicks Oats Launch Campaign• Worked along with superiors for the development of regional marketing communication for Airtel in TN, ROTN and Kerala markets.

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  FCB Global

  Jan 2013 - Oct 2014

  Account Executive

  Role and Responsibilities:• Supervised all the workflow on ITC Confectionery and also managed outside vendors for print and photography assignments for ITC Confectionery.• Handled the charge of managing budgets, campaign costs and invoicing client.

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  Bates CHI&Partners

  Nov 2014 - Apr 2016

  Senior Account Executive

  Role and Responsibilities:• Played a lead role on pitches to prospective accounts, delivering presentations that won new accounts and increased existing business to drive growth.• Was chosen to give a guest lecture at Spikes Asia, Singapore.• Single handledly managed the print, outdoor, point of sale elements for the brands handled

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  Amazon

  Apr 2016 - Jul 2018

  Advertising Engagement Manager

  Role and Responsibilities:• Supervised all campaign setup on Sponsored Product for the assigned categories, which includes identifying keywords, writing creative (search ads), providing design concept (display ads for landing pages) and estimating the budgets for such campaigns. • Constant monitoring of lead quality and amount spent on campaigns (budget control and budget utilization). • Proactive, customer focussed – Understands client needs and help them meet their online advertising goals by providing solutions, strategies, analysis based on key insights and data points. • Manage account growth through implementing campaign solutions: building campaign for brands, monitoring and optimizing for advertising performance to meet brands marketing objective• Used product expertise to build and manage online ad campaigns, optimize low performing campaigns and in-depth analysis for budget estimations, performance management, optimization opportunities and post campaign performance reports.• Develop a deep understanding of products and tools, gather and analyze data at account level, campaign level, category level. • Develop strategies and solutions that help brands achieve their KPIs• Specialist to the client focused on improving account performance • Ability to engage with brands/agencies, convince them on optimization solutions. • Monitor performance of implementations and contribution to achieving KPIs• Provide feedback to POD on implementation, results and scalable best practices. Achievement:• Focused on driving CPC adoption for all Precious Jewellery brands which contributed to+665% YoY growth in CPC investment for precious jewellery brands in 2017 Show less

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  Ogilvy

  Jan 2019 - Aug 2022

  Group Account Manager

  Role and Responsibilities:• Spearheading projects and provided strategies to drive growth with leading brands in the FMCG, personal care, IT sectors.• Supervised all the digital, social media, outdoor, point of sale elements and film shoot workflow on the brands handled.• Weighing in the portfolio across various domains in Marketing I incline towards Social Media Marketing, SEM, Brand Repositioning, Social Media, Digital Assets Management, & Content Marketing as the stronger suites of my role. My responsibilities demand from me to be abreast with latest initiatives and solutions across the industry. Show less

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  Lowe's Companies, Inc.

  Jun 2023 - Jul 2024

  Senior Analyst - Global Marketing
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  Bosch India

  Aug 2024 - now

  Marketing Manger - Trade and Loyalty