Megha Varma

Megha Varma

Product Marketing Manager - Magicbricks, Times Group

Followers of Megha Varma2000 followers
location of Megha VarmaGurgaon, Haryana, India

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  • Timeline

  • Skills

    Competitive analysis
    Mobile devices
    Go to market strategy
    Mobile marketing
    Key account management
    Marketing strategy
    Digital marketing
    Mobile applications
    Pre sales
    Telecommunications
    Management
    Channel partners
    Marketing
    Online advertising
    Brand management
  • About me

    Digital marketing professional with over 11 years of experience. Director, Digital Strategy & Planning, Performics (June 2014 onwards) Product Manager, Paytm (2011-2014) Product Manager, Magicbricks.com - 2010-2011

  • Education

    • Birla Institute of Technology

      2006 - 2008
      MBA Systems & Marketing

      MBA (Systems and Marketing)

    • Kurukshetra University

      2000 - 2004
      B. Tech Electronics & Communication

      B. Tech (Electronics & Communication)

    • Kurukshetra University

      2000 - 2004
      Bachelor of Technology - BTech Electronics and Communications Engineering A
  • Experience

    • The Times of India

      Jan 2010 - Aug 2011
      Product Marketing Manager - Magicbricks, Times Group

      Product Marketing Manager for Magicbricks.com

    • One97 Communications Limited

      Aug 2011 - Jun 2014
      Product Marketing Manager

      Designing Mobile Marketing strategies and executing Mobile Marketing campaigns for Brands and Enterprises

    • Zenith

      Jun 2014 - Mar 2020
      Group Head - Digital Strategy & Planning

      Digital Media Strategy and Planning

    • Performics.Resultrix

      Oct 2017 - Mar 2020

      Digital Media Strategy and Planning

      • Director, Digital Strategy and Planning

        Apr 2019 - Mar 2020
      • Associate Director - Digital Planning and Strategy

        Oct 2017 - Mar 2020
    • Wavemaker

      Mar 2020 - now
      Client Partner Digital
  • Licenses & Certifications

    • Google AdWords

      Google
    • Trailblazer

      Zenith
      Apr 2016
  • Honors & Awards

    • Awarded to Megha Varma
      Bronze at Campaign India Digital Crest, 2021 for Mother Dairy Paneer with Talking Tuttler Campaign India Digital Crest Aug 2021 Category - Mobile Voice Based
    • Awarded to Megha Varma
      Gold at e4m IDMA, 2021 for Royal Stag Dominates Music Genre with YouTube's Top 100 Trending Music Charts Campaign India Digital Crest Jul 2021 Category - Best Digital Innovation
    • Awarded to Megha Varma
      Bronze at Mobexx, 2019 for Clinching the MOMENT with Durex on WhatsApp! Mobexx, Adgully Nov 2019 Category - Messaging Campaign
    • Awarded to Megha Varma
      Bronze at Mobexx, 2019 for Dettol's New Offering Co-Created with Moms Mobexx, Adgully Nov 2019 Category - Launch Campaign
    • Awarded to Megha Varma
      Bronze at Mobexx, 2019 for Gamifying #OrgasmInequality! With Durex Mutual Climax Mobexx, Adgully Nov 2019 Category - Best Use Of Gamification Within Games
    • Awarded to Megha Varma
      Bronze at Mobexx, 2019 for Marriott Inspiring New Perspectives Mobexx, Adgully Nov 2019 Category - Content Marketing
    • Awarded to Megha Varma
      Gold at Mobexx, 2019 for Dettol's Win in Many Indias at Kumbh Mela Mobexx, Adgully Nov 2019 Category - Brand Campaign
    • Awarded to Megha Varma
      Gold at Mobexx, 2019 for Unveiling the Dettol Mystery Box Online Mobexx, Adgully Nov 2019 Category - Rich Media Campaign
    • Awarded to Megha Varma
      Gold at The Maddies Awards, e4m 2019 for Overcoming #OrgasmInequality with Durex Mutual Climax The Maddies, Exchange4Media Oct 2019 Category - Launch of Product/Service
    • Awarded to Megha Varma
      Silver at Delhi Ad Club, SAARC Awards 2019 for Durex India - Overcoming #OrgasmInequality Delhi Ad Club, SAARC Awards Sep 2019 Silver for Durex India - Overcoming #OrgasmInequality in Social Media Co-Creation Category
    • Awarded to Megha Varma
      Silver at Mobexx Awards 2018 for Uber India - Safety At Heart Share Your Ride Status 2018 Mobexx Awards Dec 2018 Silver for Uber in the Category: Mobile Advertising Excellence In In-App Advertising Campaign
    • Awarded to Megha Varma
      50 MOST INFLUENTIAL STRATEGY LEADERS The Mobile & Digital Marketing Summit, supported by CMO Asia & World Marketing Congress Nov 2018 "50 MOST INFLUENTIAL STRATEGY LEADERS 2018" by The Mobile & Digital Marketing Summit, supported by CMO Asia (www.cmoasia.org) & World Marketing Congress (www.worldmarketingcongress.org)
    • Awarded to Megha Varma
      Bronze APAC - DMA Asia - OLX TV Ad talking the Digital Language DMA Asia Jun 2017 At the DMAsia awards affiliated to the International ECHO, 'OLX TV ad talking the Digital language' won Bronze at APAC level in the 'Creative Use of Technology' category.
    • Awarded to Megha Varma
      Gold - CIDCA 2017 - Hotels.com Summer Sale Campaign Campaign India Digital Crest Awards 2017 Jun 2017 Gold for 'Hotels.com Summer Sale Campaign' at Campaign India Digital Crest 2017 Awards in the 'Mobile Display'category.
    • Awarded to Megha Varma
      Silver - OLX Location Leads to Conversion Asia Pacific Customer Engagement Award 2017 Apr 2017 Category - Mobile MarketingSub Category - Successful Use of TechnologySilver for OLX Location Leads to Conversion
    • Awarded to Megha Varma
      Gold - Digixx Awards - OLX TV advertisement talking the Digital Language Digixx Awards - Adgully Mar 2017 Gold for OLX TV advertisement talking the Digital Language campaign in Mobile & Apps Marketing category
    • Awarded to Megha Varma
      Silver - Digixx Awards - Hotels.com Summer Sale campaign Digixx Awards - Adgully Mar 2017 Silver for Hotels.com Summer Sale campaign in the Data, analytics and optimisation category
    • Awarded to Megha Varma
      Gold - MMA - OLX Location Leads to Conversions Mobile Marketing Association - MMA Smarties Oct 2016 Gold - OLX Location Leads to Conversions
    • Awarded to Megha Varma
      Creative Effectiveness - Creative Use of Technology DMA CREATEFFECT Awards 2016 Aug 2016 Silver - OLX TV ad talking the Digital languagehttp://2016.awards.asia/winners-india/
    • Awarded to Megha Varma
      Gold - Mobile Marketing - Best Use of Celebrity Endorsement Asia Pacific Customer Engagement Award Apr 2016 Campaign: Promoting Fit Habits With McvitiesCategory: Mobile Marketing - Best Use of Celebrity Endorsementhttp://www.customerengagement.asia/award-winner-april-2016/
    • Awarded to Megha Varma
      Mobile Marketing - Successful Use of Technology Asia Pacific Customer Engagement Award Apr 2016 Bronze OLX – TV advertisement talking the Digital languageCategory: Mobile Marketing - Successful Use of Technologyhttp://www.customerengagement.asia/award-winner-april-2016/
    • Awarded to Megha Varma
      India's Top Digital Planner 2015 Digital Market Asia and Businessworld Dec 2015 To recognise professionals in media services (media planning and buying) in India excelling in crafting digital strategies and handling digital mandates for marketers, Digital Market Asia and its partner in the initiative, DGM India, put together ‘India’s Top Digital Planners’. “India’s Top Digital Planners aims to celebrate the people who work behind the scenes representing the best interests of their clients. The endeavour is to identify, appreciate and applaud this talent, on the back of… Show more To recognise professionals in media services (media planning and buying) in India excelling in crafting digital strategies and handling digital mandates for marketers, Digital Market Asia and its partner in the initiative, DGM India, put together ‘India’s Top Digital Planners’. “India’s Top Digital Planners aims to celebrate the people who work behind the scenes representing the best interests of their clients. The endeavour is to identify, appreciate and applaud this talent, on the back of a rigorous judging processhttp://businessworld.in/article/Omnicom-Media-Group-Leads-Top-Digital-Planners-2015/15-12-2015-89375/ Show less
    • Awarded to Megha Varma
      Best integrated digital campaign IDMA Jun 2015 Bronze - Superbabies campaign
    • Awarded to Megha Varma
      Best use of Mobile Display Campaign India Digital Crest Awards Jun 2015 Bronze - Maggi Oats campaign
    • Awarded to Megha Varma
      Best Use of Digital as a Medium Media Abbys Apr 2015 Silver - Superbabies Campaign
    • Awarded to Megha Varma
      Best Integrated Digital Campaign DMAi Awards Feb 2015 Silver - Panasonic Eluga Campaign